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Why the dabbing motion matters in complexion makeup — Alix Avien blog image

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Why Is the Dabbing Motion So Important in Complexion Makeup?

by Alix Avien on Aug 13 2026
There are several reasons why the dabbing motionA technique of blending product into the skin by pressing it in with light taps instead of dragging it across the skin. matters so much in complexion makeup. Here they are: If you have problem areas on your skin, it helps keep them from showing. It helps complexion products melt into the skin more seamlessly. It helps your makeup stay on the skin for longer. Dabbing lets makeup cover and blur your pores. It helps products set in place on the skin. Why Does Dabbing Matter So Much in Complexion Makeup? Applying complexion products with a dabbing motion matters because it helps the product blend into your skin. For example, when you dab foundation onto the surface of your skin, it gives you a natural lookA fresh finish that doesn't feel layered on the skin and doesn't look like a mask.. A natural-finish makeup look helps your skin appear radiant and youthful. One of the most important steps in any complexion technique is making sure your makeup blends into your skin and doesn't look artificial. Makeup that looks artificial sits on your skin like a mask, and it becomes harder to even out your skin tone and cover imperfections. Dabbing may seem simple, but it works wonders for covering imperfections and keeping a textured, patchy finish at bay. Why Can Dabbing Foundation Give a More Natural Result Than Spreading It? You can either spread foundation or apply it with a dabbing motion. If you're applying foundation with a makeup brush, you'll need to spread it over your skin. To do that with the right technique, use a foundation brush and avoid moving the brush back and forth across the surface of your skin. When you dab with a makeup sponge, your makeup ends up with a natural finish because the sponge doesn't leave streaks. Product doesn't build up on your skin, and it blends in seamlessly. Alix Avien Foundation Brush: A foundation brush designed for maximum comfort, suitable for both face and body, that leaves no brush marks and helps foundation meet your skin in the best possible way. Which Makeup Tools Work Best for Dabbing? A damp makeup sponge, a foundation puff, and brushes with dense, tightly packed bristles are all good tools for dabbing. A kabuki brush,A makeup brush with a short handle and dense, tightly packed bristles that delivers high coverage. in particular, has large, dense bristles, so it can be used with a dabbing motion, or you can use a water droplet puffA droplet-shaped puff that easily reaches narrow areas like under the eyes and around the nose. for spots that need detail work. How Should You Apply Foundation Step by Step with a Dabbing Motion? Here are the steps to follow when applying foundation with a dabbing motion: Before you use foundation or any other makeup product, you need to prep your skin for makeup. That prep starts with moisturizing. Hydrated skin lets makeup products glide easily over the skin and makes them more comfortable to wear. Moisturizing, one of the very first makeup application steps, also helps your makeup cling to your skin for longer. You can use a moisturizer or a makeup primer on your skin. Once you have moisturized and your skin has absorbed the moisturizer, you can move on to applying makeup. If you don't wait for your skin to absorb the moisturizer, your foundation will start to shift around on your skin. That keeps your skin tone from evening out and can leave a patchy look. How do you apply foundation? There are a few tools that help you apply it: a makeup sponge and a makeup brush. So how do you blend foundation into your skin? To blend foundation in and help it become one with your skin, you need to pay attention to the right application techniques. Dabbing with a damp makeup sponge presses the product into your skin and prevents an artificial look. If you're using a brush, a foundation brush is the best choice whenever possible. Apply foundation in small amounts, building it up in thin layers. The neck and jawline are often forgotten, but you need to apply foundation there to keep everything looking cohesive. How do you use a makeup puff to apply concealer under the eyes? You can use the pointed tip of a water droplet puff to apply concealer to areas that need detail work, like under the eyes. We recommend doing this with a dabbing motion. Using a makeup setting spray helps your makeup last longer. Alix Avien Luminous Face Primer Water-Based Makeup Primer: A water-based makeup primer that helps skin look radiant, smooths the skin's surface, and boosts makeup longevity. Alix Avien Ultra Closer Foundation: An ultra-high-coverage, moisturizing foundation with vitamins E and C. Alix Avien Makeup Setting Spray: A lightweight makeup setting spray that gives a luminous, fresh look, lasts all day, and offers panthenol support. Which Complexion Products Is Dabbing Effective With? Products that dabbing with a makeup sponge can take to a flawless level: foundation, BB cream, CC cream, liquid blush, concealer, liquid contour, and liquid highlighter. Alix Avien Natlook BB Cream: A lightweight BB cream that stays on the skin for a long time. Alix Avien CC Cream: A moisturizing CC cream with light coverage that gives skin a natural glow and helps prevent redness and dullness. Does Dabbing Also Affect How Long Complexion Makeup Lasts? Yes, dabbing affects how long your complexion makeup lasts, because it applies light pressure to the skin and helps the product blend in. Thanks to the dabbing motion, complexion products don't shift around on the skin and become more durable and long-lasting.
Why doesn't your foundation blend into your skin? It may be the application, not the product — Alix Avien blog image

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Why Doesn't Your Foundation Blend Into Your Skin? It May Be the Application, Not the Product

by Alix Avien on Aug 10 2026
Foundation not blending into the skinWhen a complexion product doesn't fully settle into the skin and looks textured or artificial. is a common problem. So if your foundation isn't blending into your skin, what are the reason or reasons? If the skin isn't moisturized enough, it's harder for complexion products to grip it. Especially on dry skin, applying foundation directly without any prep makes the product sit on the skin in patches or look textured. Using a moisturizer or makeup baseA prep product that helps makeup grip the skin and last longer. suited to your skin type, on the other hand, helps foundation and other makeup products blend into the skin. Not using complexion products that suit your skin type also makes foundation look artificial on the skin. When doing your base makeup, you need the right tool to apply your products. Applying with a makeup spongeA sponge that spreads liquid complexion products evenly and naturally over the skin. or a makeup brushA brush designed to apply products like foundation and concealer smoothly. helps makeup blend into the skin. Even with the highest-quality makeup products, if they aren't applied correctly, they may not perform well enough or may look artificial on the skin. Why Doesn't Foundation Blend Into Your Skin? There are many reasons foundation doesn't blend into the skin. Your foundation may not blend into your skin if: You started your makeup without moisturizing your skin, You skipped foundation application techniques and spread the product carelessly with your fingers instead of applying it with a water droplet puffAn ergonomic, water-droplet-shaped makeup puff. or a brush, You're not using makeup products that suit your skin type, You're using too much product, You're applying makeup in thick layers instead of thin ones. Alix Avien Foundation Brush: A foundation brush that offers maximum comfort, leaves no brush marks, and allows for gentle, precise application. How Much Does Skin Prep Before Makeup Change the Result? Skin prep before makeup starts with moisturizing your skin. Especially if you want a natural base and makeup that stays on your skin for a long time, always moisturize your skin. You can do this with a moisturizer suited to your skin type or with a makeup base. After moisturizing your skin or applying a makeup base, wait for your skin to absorb the product. If you start your makeup once the product has been absorbed, you'll help your makeup grip your skin longer and help your makeup products blend into your skin. Alix Avien Rejuvenating Face Base Cream: A multipurpose, anti-aging makeup base that nourishes and moisturizes the skin, with hyaluronic acid, seaweed extract, and shea butter. How Does the Way You Apply Foundation Change the Look? The way you apply foundation always changes the way it looks. You can use a makeup sponge, a makeup brush, or your fingers to apply the product to your skin. What matters here isn't just choosing the tool, but also how you apply it. Can you apply foundation with a sponge? Yes, but you should use dabbing motions. How do you apply foundation with a makeup brush? In a thin layer, all over the face. If you find yourself saying "my foundation looks streaky" when you use your fingers, then the product you apply with your fingers needs to be a lightweight foundation. Does the Application Tool Really Matter That Much? The care you put into applying your makeup is just as important as the care you put into choosing your products. The reason is that it determines how natural the product looks on your skin. When you apply complexion products with dabbing motions using a makeup puff, you help the product blend into your skin. You can also use a makeup brush with synthetic bristlesA bristle type that doesn't absorb liquid products and blends them smoothly without leaving streaks. with liquid products. Because it spreads the product evenly without leaving streaks, you'll never find yourself asking, "Why does my foundation look bad?" Alix Avien Travel Brush Set: A travel makeup brush set that includes a powder brush, a curved foundation brush, an oval concealer brush, a contour brush, an angled eyeliner brush, a lip-defining brush, a blending brush, an eyeshadow brush, a brow/lash comb, and a concealer brush. Which Techniques Make Foundation Look Seamless With Your Skin? When foundation looks seamless on your skin, it means it has blended into your skin and evened out your skin tone. Usually, the reason you ask "why doesn't my foundation look natural?" or think "my foundation looks textured" is that it wasn't applied with the right technique. For complexion products like foundation to look seamless on your skin, you need to prep your skin properly for makeup. The first step is moisturizing your skin. As long as your skin isn't hydrated, your makeup and your skin can't work in harmony. Also, don't forget your neck when applying foundation. Your neck and face should be close in tone. What Should You Do to Keep Foundation From Separating During the Day? Foundation can shift on your face throughout the day. To prevent this, you need the right answers to "How do you use a makeup puff?", "How do you choose products for your skin type?", and "How do you make foundation look natural?" Some areas of your skin are prone to getting oily. These areas are usually the top of the nose, the forehead, and the chin. To keep makeup from separating in these areas, you need to set your products. You can use translucent powderA clear loose powder that sets makeup and reduces shine without adding color. or apply a makeup setting spray all over your face. Alix Avien Loose Powder: A silky loose powder with a velvety matte finish that lasts up to 12 hours, makes skin look smooth, sets makeup to help it last longer, and doesn't feel heavy or cake on the skin. Alix Avien Makeup Fixing Spray: A makeup setting spray that keeps your makeup looking the same for longer.
The best makeup for medium skin tones — Alix Avien blog image

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What's the Best Makeup for Medium Skin Tones?

by Alix Avien on Jul 10 2026
Short answer: A medium skin tone is a mid-range complexion that falls between fair and deep skin; its undertone can be warm, cool, or neutral. The key to the right makeup for medium skin is identifying your undertone: with a warm undertone, go for foundation with yellow and golden reflections and blush in peach shades; with a cool undertone, choose shades with pink reflections. For the eyes, gold, caramel, copper, and bronze eyeshadows work well. If you have a medium skin tone, you can try many different makeup styles and shades. A medium complexion is a balanced skin tone, and it also comes with its own undertones. The key point to keep in mind is correctly analyzing whether your undertone is warm, neutral, or cool. When you do your makeup based on your undertone, you get a natural makeup look. That way, flawless makeup that suits your medium skin tone helps you achieve the look you want. How Do You Find the Right Undertone for Medium Skin? A medium skin tone doesn't represent just one complexion. Many people with medium skin have different undertones. To analyze your undertone correctly, do the vein test. So what is the vein test? A woman with a medium skin tone checking the veins on her inner wrist in natural light to find her undertone When you look at the inside of your wrist, what color are your veins? Do they look green? Blue or purple? Or both blue and green? If they look green, you have a warm undertoneWhen yellow, golden, or peach pigments dominate the skin's undertone.. If they look blue or purple, you have a cool undertone;When pink, red, or blue pigments dominate the skin's undertone. if you see both blue and green, you may have a neutral undertoneWhen the skin's undertone is neither distinctly warm nor cool, but a balanced mix of both.. Another way to find your undertone is the jewelry test. If you think gold jewelry suits you better, you're warm; if you have noticed that silver jewelry looks better on your skin, you're cool; if both gold and silver look good on your skin, you may have a neutral undertone. Which Foundation Shades Should Medium Skin Tones Choose? You have a medium skin tone and you have identified your undertone. Now it's time to choose a foundation that suits medium skin!Finding the complexion products that best match the texture and undertone of a medium skin tone. If you have a warm undertone, you can choose yellowish foundations with golden shimmer. If you have a cool undertone, pink-toned foundations will suit your skin. If you have a neutral undertone, more natural, neutral shades that are neither yellow nor pink, but right in between, are ideal. Alix Avien Liquid Foundation: A creamy, hydrating liquid foundation. Shop Liquid Foundation What Are the Best Blush Colors for Medium Skin? Blush is a makeup product that makes the skin look vibrant and energized. Blush colors for medium skinBlushes in peach, pink, and brown tones that bring out a medium complexion in the most vibrant and natural way. also vary depending on your undertone, the time of day, and the season. Peach and warm browns suit warm undertones, while pink shades are used on cool undertones. Neutral undertones wear both flawlessly. A woman with a medium skin tone applying terracotta blush to her cheeks with a brush In summer, blush shades are more vibrant, while in winter the focus shifts to brown tones. For everyday makeup, more natural blush shades are chosen, while for special occasions and events, more defined, striking shades are preferred. Alix Avien Stick Blush: A stick blush with an easy-to-blend creamy texture that gives a natural flush and a vibrant, smooth finish. Which Eye Makeup Colors Look Best on Medium Skin? You might say, "What does eye makeup have to do with skin tone?" But eye makeup done in the right shades, in harmony with your complexion, can make your eyes stand out. If you're thinking about eye makeup for everyday wear, you can never go wrong with brown tones. Your eye makeup looks natural and your eyes become more defined. Especially when you're doing warm undertone makeupMakeup applied to add depth and warmth to skin tones with yellow and golden reflections., you can apply gold, caramel, copper, and bronze shades to your eyes. Another one of our makeup tips for medium skinTips shared to help people with medium skin tones highlight their features and complexion in the best way. is to use colors that contrast with your skin tone. For example, if you blend a green shade into your eye makeup, you can make your eye color look more defined and deeper. Alix Avien Master Stay Eyeshadow: A waterproof, richly pigmented creamy eyeshadow pencil with up to 11 hours of wear. How Should You Use Bronzer on Medium Skin? Bronzer is a makeup product that brings the warmth of the sun to your skin and adds dimension to your face. Bronzer and contour are often confused, but they are different products. Bronzer gives a sun-kissed, tanned look, while contour makes your features look more defined. If you're using bronzer on medium skin, choose shades with golden shimmer and caramel tones. Bronzer is applied to the high points of the face, because the cheekbones stick out and are among the first areas the sun hits. The jawline, the bridge of the nose, and the top of the forehead are also included in these areas. Your bronzer and blush should work together; otherwise, the mismatch between them ruins the skin's natural look. Use as little as possible; when you use too much, it becomes impossible to add dimension to the face. Alix Avien Liquid Contour: An anti-aging, hydrating creamy liquid contour with vitamin E. What Should an Everyday Makeup Routine Look Like for Medium Skin? Start by moisturizing your skin. For everyday makeup, you can use a lightweight BB cream. To bring life to your face, you can apply bronzer to your skin. For your eye makeup, you can go for natural, warm brown tones. Apply mascara lightly to your lashes. On your lips, you can use peach and nude pink shades close to your natural lip color. Alix Avien Face Primer: A water-based makeup primer that makes skin look vibrant, creates a smooth surface, and helps makeup last longer. Alix Avien Natlook BB Cream: A BB cream that gives skin a natural radiance and keeps it hydrated.
How to hide bug bites with makeup: redness and swelling camouflage guide — Alix Avien blog image

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How to Hide Bug Bites With Makeup: A Guide to Camouflaging Redness and Swelling

by Alix Avien on Jul 06 2026
To hide a bug bite with makeup, there are a few steps you should take on your skin before applying makeup: Apply a cold compress to the skin. Be careful not to keep the cold compress on the skin for too long, as this can make the skin red. Apply a light moisturizing gel to reduce redness and swelling. When you move on to makeup, you can apply a green corrector, which is very effective at covering redness. One of the secrets of bug bite makeup is applying foundation in a thin layer. The point to keep in mind here is evening out your skin tone rather than covering the bite mark. When using concealer, spot-apply it only over the marks. Alix Avien Color Correcting Makeup Base: A color correcting makeup base with a nourishing, anti-aging formula that helps reduce redness. Alix Avien Foundation: A hydrating, anti-wrinkle foundation with a radiant finish. Alix Avien Supreme Cover Concealer: A long-lasting, hydrating concealer that supports skin renewal and helps target dark spots. Can You Apply Makeup Over a Bug Bite Right Away? We don't recommend applying makeup over a bug bite right away; the bite will most likely be red or swollen, so before asking "how do I hide the swelling?", you need to calm the area around the bite. Once the swelling has gone down with a cold compress, apply your makeup products in thin layers. One technique for hiding marks is using a color correcting corrector, which can be spot-applied to the bite. If the bite has turned into an open wound, don't apply anything on top of it. If the swelling from the bite is large, camouflage makeup may not do much, because makeup products can make the swelling even more noticeable. How Do You Neutralize Redness From a Bug Bite? To neutralize redness from a bug bite, apply a cold compress over the red area. Then use a green color corrector, which balances out redness. After covering the redness, move on to a thin layer of foundation. Finally, use a setting spray to help your makeup last longer. Alix Avien Makeup Fixing Spray: A setting spray that helps makeup last longer and gives skin a luminous, fresh look. Can Makeup Make Swelling Less Noticeable? Makeup can make swelling less noticeable, but it can't make it disappear completely. Ideally, apply a cold compress to the swollen area before you start your makeup. This brings the swelling down, even if only a little. Then apply your makeup products in thin layers. Foundation applied in a thick layer makes swelling more obvious. Also, redness from swelling can be better camouflaged if you use a color corrector. When applying products, it's important to use dabbing motions with a damp makeup sponge. Don't expect the swollen area to become completely flat, but the swelling can be reduced at least a little. In What Order Should You Apply Foundation and Concealer? When foundation and concealer are applied in the right order, it's easier to hide skin imperfections. So what's the right order? Foundation first, then concealer. When you apply foundation, it covers dark spots and redness to a large extent. Concealer, on the other hand, isn't applied all over the face; it's spot-applied only where there are imperfections. When applying concealer, blend it with dabbing motions. This helps the product look natural on your skin. How Do You Preserve Skin Texture While Camouflaging? One of the answers to "How do you cover a bug bite?" comes down to preserving your skin's texture. So what's the right way to do that? Apply products in thin layers. Instead of applying concealer all over your face, spot-apply it to problem areas. Rather than rubbing products into your skin, blend them evenly with dabbing motions. Avoid using too much powder. Preserving skin texture and covering skin imperfections are often confused with each other. To preserve your skin's texture, avoid using too much product. What matters is not covering your imperfections in a way that looks artificial, but achieving a balanced, natural look on your skin.
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How to Fix Patchy Makeup

by Alix Avien on Jun 29 2026
What is patchy makeup? It's when makeup products sit on the skin in patches and don't spread evenly. When you find yourself saying "my makeup looks textured," you know you're dealing with patchy makeup. So how do you prevent uneven makeup on your skin? By moisturizing your skin, By exfoliating once or twice a week, By not using too much makeup, By applying products in thin layers. What Is the Most Common Reason Makeup Looks Streaky on the Skin? The most common reason makeup looks streaky on the skin is dehydrated skin. If you don't drink enough water during the day, or if you eat salty foods and drink alcohol without paying attention to your water intake, your skin stays dehydrated. On top of that, always apply products with moisturizing ingredients when prepping your skin for makeup. These can be a makeup base and a skin cream. Alix Avien Rejuvenating Face Base Cream: A multipurpose, rejuvenating makeup base that nourishes and moisturizes the skin. Can a Product's Formula Create an Uneven Look on the Skin? A product's formula can cause an uneven look on the skin, especially when you find yourself saying "my foundation is clumping" or "my makeup looks streaky." Formula matters because it needs to suit your skin type. When you use a product that doesn't suit your skin type, your skin either gets very dry or starts getting oily. That's one of the common makeup mistakes. How Does Application Technique Change the Way Makeup Looks? Application technique can change how your makeup looks. When you apply a high-performing makeup product the wrong way, you may end up with a look you didn't want. Let's answer the question "Why does foundation look streaky?" with an example: You chose a foundation that suits your skin type, but instead of applying it with a damp sponge or makeup brush, you apply it with harsh motions. Every rough motion causes the product to streak on your skin and settle into fine lines. To get your application technique right: Apply the product gently with a sponge or makeup brush. Instead of using too much product, apply it in thin layers. Know how to use each type of product. For example, instead of applying concealer all over your face, spot-apply it. Does Skin Type Affect Streaky Makeup? Skin type does affect streaky makeup. If you have dry skin, foundation may stay put on some areas of your skin but not others, which can make your skin look patchy. If you have oily skin, foundation can move around because of excess oil, which gives you that "my makeup looks streaky" look. If you have combination skin, you may run into the issues of both dry and oily skin. Why Do Makeup Products Start Looking Layered and Cakey? The main reasons makeup products start looking layered: Using too much makeup, Layering makeup products quickly on top of each other without waiting for your skin to absorb them, Dry skin, Product formulas that don't work well together. Why Does Makeup Break Down and Get Streakier During the Day? Doing makeup without moisturizing the skin, Constantly touching your face during the day, Layering product on top of product, Heat, sweating, and the skin's oil production, Facial expressions throughout the day, Makeup products with formulas that don't work well together, Layering products on top of each other during the day causes makeup to break down and settle into fine lines. How to Fix Patchy Makeup One of the mistakes people make when trying to fix patchy makeup is layering more product onto the problem area. Instead, first get to know your skin type and choose products based on it. Using a damp makeup sponge when applying makeup products will get rid of that flaky or patchy look. What Should You Do So Makeup Blends Better With Your Skin? Make time for skincare treatments. Exfoliate once a week to get rid of dead skin. Instead of building a thick layer of makeup, work products in thin layers. Apply products with dabbing motions. Choose products suited to your skin type.
How to camouflage pregnancy skin discoloration with makeup — Alix Avien blog image

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How to Camouflage Pregnancy Skin Discoloration With Makeup

by Alix Avien on Jun 26 2026
During pregnancy, some spots may appear on the skin; pregnancy discoloration can be temporary or permanent. So how do you cover pregnancy spots? Melasma makeup, meaning makeup that covers discoloration, calls for concealer and foundation in particular. Moisturizing your skin to prep it for makeup is just as important as the makeup products you use. Why Can Skin Discoloration Become More Noticeable During Pregnancy? The main reason skin discoloration becomes more noticeable during pregnancy is the rise in hormones during this time. Increased estrogen and progesterone can cause the skin to produce more pigment. Because the body becomes more sensitive during pregnancy, the skin can react to the sun, heat, and many other things. That's why facial spots that appear during pregnancy may be darker and may increase. How Do You Keep It Natural While Covering Discoloration? To keep your skin from looking artificial while you cover discoloration: Color correct to even out your skin tone. An orange undertone works for dark spots, while a peach tone can be used for lighter spots. Instead of applying concealer all over your face, spot-apply it. Don't use too much makeup. Don't overuse powder and matte-finish products. How Do You Use Color Correcting Products to Camouflage Spots? Skin discoloration usually comes in brown, dark brown, purple, blue, and red tones. When covering spots, you need to use a color correcting corrector based on the color of your discoloration. Skin Discoloration Suitable Corrector Shades Brown Peach tones Dark Brown Orange tones Purple and Blue Peach and pink tones Redness Green tones How Much Does Your Choice of Foundation Change the Result? Your choice of foundation changes the result significantly. When you choose the right foundation for your skin: Your skin looks hydrated, soft, and radiant. Because you have created a flawless base for your makeup, you will feel the effect of your makeup products more. Your skin gets a glow that seems to come from within. Which Concealer Techniques Give a More Natural Result? For a natural-looking concealer finish, you need to: Use only a small amount of product, Apply the product with dabbing motions, Moisturize your under-eye area. Alix Avien Supreme Cover Concealer: A long-lasting, hydrating concealer that supports skin renewal and helps target dark spots. Alix Avien CC Cream: A hydrating CC cream with natural ingredients that offers light coverage and covers redness. What Can You Do Before Makeup So Pregnancy Spots Look Less Noticeable? Before doing your makeup during pregnancy, you need to moisturize your skin or use a makeup base. Then, moving on to foundation and concealer keeps the spots from looking more noticeable. What Are the Most Common Mistakes When Trying to Cover Pregnancy Spots? Using a heavy foundation, Applying concealer all over the face instead of spot-applying it, Not using a corrector matched to the tone of the spots, Doing makeup without moisturizing the skin, Doing makeup in poor lighting are a few of the most common mistakes. Is It Better to Completely Hide Discoloration or to Balance Its Appearance? Balancing the appearance of discoloration is better than hiding it completely, because it keeps your skin looking natural yet well cared for. If you focus on hiding discoloration completely, you may use too much product on your skin, which leads to an artificial look. For pregnancy-safe makeup tips, check out our related post.
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Reapplying Blush Several Times a Day? Here's What You Need to Know

by Alix Avien on Jun 24 2026
If you find yourself reapplying blush several times a day, you have probably asked yourself: Why doesn't my blush last? Why does blush fade? There's no single answer to these questions. Your blush may disappear during the day if: You don't moisturize your skin enough, Your foundation and blush have incompatible formulas, You didn't apply blush to the right areas of your face, You don't use blush in the right order when doing your makeup. Why Does Blush Applied in the Morning Fade During the Day? If your blush doesn't last as long as you'd like, there are a few reasons why: Your skin produces oil throughout the day, You touch your face without noticing, You sweat, You're not using a blush suited to your skin type, You don't moisturize your skin enough, You layer other products on top of your blush. In fact, all of these factors can affect not only your blush but the longevity of your makeup as a whole. Is the Problem the Blush or the Application Technique? If you're wondering why you keep touching up your blush more and more often, the problem could be both the blush and your application technique. If the issue is only the blush, it will start to fade from every area of your face at the same time. If the issue is your application technique, the blush will stay put in some areas while disappearing in others. Can You Use Cream Blush and Powder Blush Together? We often hear the question: Cream blush or powder blush? The truth is, you can use both in the same makeup look. You just need to pay attention to the order. The right order is cream blush first, then powder blush. Alix Avien Liquid Blusher: A richly pigmented liquid blush with vitamin E and a soft, creamy texture. Alix Avien Powder Blush: An ultra-fine, silky blush that gives skin a fresh look without feeling heavy. Which Makeup Steps Keep Blush Vibrant All Day? To keep your blush looking the way it did the moment you applied it, here are our tips for long-lasting blush: Start your makeup after moisturizing your skin. Choose lightweight complexion products. If you'll use both cream and powder blush, apply the cream one first, then move on to powder. Keep your skin's oiliness under control during the day. If your skin gets very oily, set your makeup with powder. Finish your makeup with a setting spray. Alix Avien Natlook BB Cream: A BB cream that gives skin a natural radiance and keeps it hydrated. Alix Avien Compact Powder: A compact powder with up to 12 hours of wear, mineral pigments, and natural coverage. Alix Avien Makeup Fixing Spray: A lightweight setting spray enriched with panthenol that helps your makeup last longer. Is It Normal to Keep Reapplying Blush Throughout the Day? If you're constantly reapplying blush during the day, that's not normal; once applied, blush should stay the same on your skin for a long time. The only time you'd really need to keep touching it up is on a hot day when you're sweating a lot. If the weather isn't the culprit and the blush you applied in the morning is long gone by noon, the formula may not suit your skin type, or there may be something off with your application technique. How Does Choosing Blush by Skin Type Change the Result? Stick Blush, Cream Blush, and Powder Blush Blush Types Pros Cons Stick Blush *Melts into the skin.*Effortless to use.*Moisturizes the skin. *Can look patchy if not blended evenly. Cream Blush *Melts into the skin.*Doesn't settle into fine lines. *May not suit oily skin. The amount you use needs to be adjusted. Powder Blush *Keeps oil in check.*Doesn't slide or break up in hot weather. *Using too much can create a mask-like look on the skin. Which Mistakes Should You Avoid to Keep Cheeks Looking Fresh and Vibrant? For fresh, vibrant-looking cheeks, avoid these mistakes: Using a blush that doesn't match your skin type and tone, Using too much makeup, Applying blush to the wrong area of your face, Doing your makeup without moisturizing your skin, Using products that make your complexion look dull, Constantly touching your face during the day, Not getting enough sleep, Not drinking enough water, Not eating a healthy diet. Is Blush That Looks Freshly Applied Until the End of the Day Possible? Once you have applied your blush, you want it to look just as it did in that first moment until you take your makeup off, but that usually isn't possible. Throughout the day, your skin produces oil and is exposed to the sun, and your facial expressions move the blush around. Even if your blush won't stay exactly as it was at first, you can help it hold its shape better. How do you set blush? By moisturizing your skin, By applying blush in the right order, By using a makeup setting spray.
The Sunburnt Makeup Trend: A Natural Just-Been-in-the-Sun Blush Effect — Alix Avien blog image

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The Sunburnt Makeup Trend: How to Create a Natural Just-Been-in-the-Sun Blush Effect

by Alix Avien on Jun 12 2026
When the sun touches your skin, it leaves a soft flush. This flush usually shows up on your cheeks and across your nose. Sunburnt makeup makes that flush look even prettier. To create a sunburnt makeup effect that looks like you have just been in the sun, apply blush across the bridge of your nose and the tops of your cheeks. Using natural-finish products instead of matte ones helps you get a natural look. What Kind of Look Does Sunburnt Makeup Create? Sunburnt makeup gives you exactly the look of sunkissed makeup. It creates a natural flush on your skin, as warm as if the sun just kissed you. Usually at the top of the list of summer makeup trends, sunburnt makeup gives your skin a sun-flushed look that makes it appear warm and energized. How Do You Create a Softly Sun-Flushed Skin Effect? The most important step for a softly sun-flushed effect is applying blush to the right areas of your face. You'll come across many blush application techniques when doing makeup. For sunburnt makeup, the technique is to apply blush to the tops of your cheeks, the bridge of your nose, and even lightly across the tip of your nose. The right blush shades for softly flushed skin are dusty rose, peach, and warm pink. Alix Avien Liquid Blusher: A highly pigmented, soft, creamy liquid blush with vitamin E. What's the Difference Between Sunburnt Makeup and Sunkissed Makeup? Sunburnt makeup creates a soft, sun-flushed effect on your skin, while sunkissed makeup gives you a natural bronzed look. The biggest difference between the two is that sunkissed makeup puts the bronze glow front and center. It's more luminous and leans heavily on caramel tones. Alix Avien Powder Blush: An ultra-fine, silky powder blush that gives your skin a fresh look without feeling heavy. Which Blush Shades Stand Out in This Trend? Because sunburnt makeup, one of the viral makeup trends, gives your skin a youthful look and warm energy, the colors used in this look keep your skin looking natural. Warm pinks, coral shades that blend pink and orange, peach tones, and dusty rose, which gives a softly sun-flushed effect, stand out the most. Alix Avien Stick Blush: A moisturizing stick blush with a creamy, easy-to-blend texture that creates a natural flush. What's the Secret to Applying Sunburnt Makeup Without Overdoing It? When sunburnt makeup goes overboard, it can look like a real, overly red burn. The goal is to create a soft, lively flush without reaching that point. Getting the sunburnt makeup you want with just a little product is easy. First, apply blush in a line that connects your two cheeks across the tip of your nose. Then blend out that line. The biggest secret of this look is avoiding sharp lines. A diffused, natural finish is the first rule of sunburnt makeup. Which Makeup Styles Pair Well with Sunburnt Makeup? Because sunburnt makeup gives your skin a natural, lively look, it pairs well with other natural makeup styles. These include: Clean girl makeup, No-makeup makeup, Faux freckle makeup, Makeup with a soft glow. Who Does Sunburnt Makeup Suit Best? Sunburnt makeup can suit most skin tones. The key is to choose makeup that matches your skin tone. If you have fair skin, a soft flushed effect will look great on you. Pink and peach shades will give you a natural, lively look, and a freckle effect will blend beautifully with your skin. If you have a medium or olive complexion, you can add a little more depth to your makeup colors. Coral shades and more intense peach tones will make your skin look warmer. If you have deep skin, warm red shades will create a lit-from-within flush. Whatever your skin tone, don't forget to moisturize to prep your skin for makeup! Hydrated, soft skin helps your makeup products blend easily and helps your skin look healthy.
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Concealer Settling into Lines: Why It Happens and How to Prevent It

by Alix Avien on Jun 08 2026
Concealer is a cosmetic product used in under-eye makeup to brighten the under-eye area and create a smooth feel. If your concealer is settling into lines, it's time to rethink how you prep your skin and how you apply the product. Your concealer is creasing, but why? From the moment you apply concealer under your eyes, the product starts moving along with the skin there. If you haven't moisturized your under-eyes enough, the product gets absorbed by the skin. Instead of covering imperfections, the concealer breaks apart and settles into your under-eye lines. Using too much product or a product that doesn't suit your skin type also makes your lines more noticeable. To prevent under-eye concealer problems, moisturize your under-eyes. Use a product that suits your skin type and apply just the right amount. Why Does Concealer Settle into Lines? The skin under your eyes is always moving. When you talk, laugh, or make any facial expression, your under-eye area keeps moving too. If that area stays dry, the product starts settling into lines as it moves. You'll notice products building up especially in dry areas. For dry under-eyes, moisturize the area intensely before applying the product. Overly matte products, too much powder, under-eye dryness, choosing products that don't suit your skin type, and the constant movement of the skin under your eyes all cause concealer to emphasize lines and settle into them. Does Under-Eye Hydration Affect How Your Concealer Looks? Before you use concealer, the first step is under-eye hydration. For smooth concealer application in particular, you need a flawless base. A flawless look comes from an under-eye area that's smooth, hydrated, and soft. Because the skin under your eyes is delicate and thin, it can't hold on to moisture if it isn't hydrated enough. Concealer applied to dry under-eyes builds up in dry areas and makes lines more noticeable. The product clumps and makes your under-eyes look more washed out and tired than they really are. How Do You Choose the Right Concealer? Here's what to consider when choosing the right concealer: Your skin type (oily, dry, combination, or sensitive), How many fine lines you have, The level of coverage, Whether your under-eyes are dry, Whether you'll wear it for day or evening makeup, Which imperfections you want to cover. Alix Avien Supreme Cover Concealer: A long-lasting concealer that targets dark spots and hydrates the under-eye area. How Do You Apply Concealer Without It Settling into Lines? If you don't want your concealer to settle into lines, the first thing to do is moisturize your under-eyes! On dry under-eyes, concealer settles into lines. An eye cream that suits your skin type helps you create a smooth base for your under-eye makeup. An eye base cream also helps your under-eye makeup last longer. Instead of using a lot of concealer, we recommend applying it in thin layers. Too much product can clump under your eyes. When you set your concealer with powder, use only a small amount. Too much powder can dry out your under-eyes. Alix Avien Rejuvenating Eye Base Cream: An enriched, brightening, and moisturizing eye base cream that targets under-eye wrinkles. Does Powder Keep Concealer from Creasing? When you apply powder correctly, it can help prevent concealer from creasing, because powder sets your concealer so it lasts longer and keeps the product from moving as the skin under your eyes moves. What Should You Do If Your Concealer Creases During the Day? When your concealer creases during the day, let's start with what not to do: don't apply more concealer on top. It thickens the layer under your eyes and makes you look tired. This is also one of the answers to "Why does my concealer crease?" What you should do when your concealer creases is gently press a lightly damp sponge over your under-eyes. After the damp sponge, you can apply a very small amount of concealer.
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How to Make Your Cheekbones Pop: A Face Contouring Guide

by Alix Avien on Apr 29 2026
Making your cheekbones stand out creates a lifting effect on your face. Your features look sharper and more defined. The right face contouring makeup helps your cheekbones bring balance to your face. Let's go step by step through how to make your cheekbones pop: Find your cheekbones. So how do you find them? Smile, then locate the fullest, most lifted part of your cheeks. Trace the line of your cheekbones with your fingers. Now it's time to contour! Apply a thin line of contour just under your cheekbones. Blend the contour line out toward your ear. Lightly apply highlighter to the highest point of your cheekbones. Don't leave the products as harsh lines; make sure they blend in evenly. Alix Avien 4-Shade Cream Contour Palette: A contour palette for shading and highlighting that helps define your cheekbones. Alix Avien Liquid Contour: A liquid contour with anti-aging ingredients, vitamin E, and a creamy, moisturizing formula. Alix Avien Highlighter: A powder highlighter that gives your skin a fresh, luminous look. Why Do Cheekbones Change the Shape of Your Face? The play of light and shadow can make every part of your face look different. Cheekbone-defining makeup helps your face look balanced and more lifted, because your cheekbones sit in the middle of your face. At first glance, the cheekbone area is the first thing people notice. When you emphasize your cheekbones with makeup, your eyes look more lifted too. And if you want to make your face look longer or shorter, it's again your cheekbones where you play with light and shadow. How Do You Contour Your Cheekbones? Find your cheekbones. Apply contour just under your cheekbones. Apply highlighter to the highest part of your cheekbones. If the lines look sharp and harsh, soften them. Make sure the products you use blend in evenly. Adjust your cheekbone contour to your face shape. Don't drag contour downward. How Do You Make Your Cheekbones Pop with Highlighter? How should you use highlighter to bring out your cheekbones? Let's take a closer look. Find the highest point of your cheekbones. Choose a highlighter shade that suits your skin tone. Highlighter is a product you need to apply with control. Start with a small amount and add more as needed. Blend the product from the tops of your cheekbones toward your temples. You can wear a more shimmery highlighter for evening makeup and a subtler one for daytime makeup. Alix Avien Shimmering Highlighter: A shimmery highlighter packed with pearlescent powder and particles that can be used dry or wet. Can Blush Make Your Cheekbones Look More Defined? Yes, blush can make your cheekbones look more defined. If you apply blush right on top of your cheekbones and sweep it toward your temples, you'll create a lifting effect on your face. How Should You Define Your Cheekbones for Your Face Shape? Face Shape How to Define Your Cheekbones Oval Face An oval face is a balanced face shape. Sweep the blush on your cheekbones slightly upward and don't overdo the contour. Long Face You may want to make a long face look shorter. That's why we recommend applying blush horizontally instead of sweeping it upward. Round Face Making a round face look more sculpted helps define your features. You can apply contour from under your cheekbones upward. Then lightly tap highlighter onto the highest point of your cheekbones. Square Face To soften a square face, apply contour under your jaw and under your cheekbones. You can tap highlighter not only on top but also on the center of your cheekbones. Diamond Face With a diamond face, your cheekbones are already clearly defined. Don't apply contour heavily, and use highlighter with a light hand. Heart Face A heart face has prominent cheekbones. Keep your contour light and avoid a harsh look when using highlighter. Which Products Should You Choose for Natural-Looking Cheekbones? To define your cheekbones, you may need more than just contour and highlighter. Here are the products we recommend, especially for natural contouring techniques: Cream Blush: Gives a lit-from-within color. It blends easily and melts into your skin. Foundation: If you choose a foundation that suits your skin type, you can create a flawless base and even out your skin's undertone. Flawless skin helps your cheekbone-defining makeup look even better. Alix Avien Liquid Blusher: A highly pigmented, creamy liquid blush with vitamin E and a matte finish. Alix Avien BB Cream: A moisturizing BB cream that gives your skin a natural glow. What Are the Most Common Mistakes When Defining Your Cheekbones? Mistakes in defining your cheekbones can take your face away from the look you want. How do you contour correctly? Which mistakes make your cheekbones look low and artificial? Applying contour well below your cheekbones instead of right underneath them, Using too much product, Using products that don't suit your skin type and tone, Not blending products evenly, Not letting products melt into your skin, Choosing products that are too shiny and glittery, Not applying products to suit your face shape, Applying products without moisturizing your skin first.
Why Does My Makeup Look Cakey? 6 Causes and How to Fix Them — Alix Avien blog image

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Why Does My Makeup Look Cakey? 6 Causes and How to Fix Them

by Alix Avien on Apr 22 2026
If your makeup looks cakey on your face, there's usually more than one reason behind it. In this post, we'll walk you through the 6 most common makeup mistakes and how to fix them: When your skin is dry, it can flake and crack. Because this makes your skin lose its smoothness, your makeup ends up looking cakey. Moisturize your skin regularly. If you apply base products in thick layers, the product builds up on your skin. Applying in thin layers gives you more control and puts an end to clumpy foundation. If you rush from one base product to the next without waiting, your skin can end up looking cakey. Wait a few minutes after each base product and give it time to settle. If you have dead skin buildup, exfoliate to clear it away. If dead skin stays on the surface, your foundation will look patchy and textured. When you use products that aren't right for your skin type, your makeup can look cakey or your skin can get even oilier. Figure out your skin type first, then choose your products. Why Does Makeup Look Cakey When Skin Isn't Moisturized Enough? Skin that isn't moisturized enough is dry, and makeup can't grip dry skin. Why won't makeup settle and stay put? Because flakes of skin tend to lift away, so the surface isn't smooth. When you apply makeup to an uneven surface, it looks cakey. Why Won't Makeup Settle When You Skip Exfoliation? When you don't exfoliate, dead skin builds up on the surface and keeps your skin from being smooth. When you apply makeup over that texture, it looks heavy in some areas and sparse in others, which gives your skin a patchy look. Can the Wrong Foundation Make Your Skin Look Cakey? Yes, choosing the wrong foundation can make your skin look cakey. If you have dry skin and use a matte foundation, your skin will look even drier and patchier. If you have oily skin and use heavy, liquid products, they mix together on your skin and build up in certain areas. What Happens When Your Products Don't Work Well Together? When your products have incompatible formulas, meaning water-based and silicone-based products are layered together, makeup can clump on the surface of your skin. Products with different textures don't mix well, so they can't blend into one smooth layer. Why Does Using Too Much Product Ruin Your Makeup? Using too much product makes makeup build up on your skin. Because that buildup can't melt into your skin, it sits on the surface like a mask. It emphasizes fine lines, and the makeup doesn't spread evenly. So how do you get smooth makeup? Instead of piling on product, apply a little at a time in thin layers. That way you stay in control while you apply, and you avoid product buildup on your skin. How Do the Wrong Application Techniques Affect Your Makeup? The wrong application techniques are a hands-on answer to the question, "What does cakey makeup look like?" Cakey makeup means your makeup clumps and your skin looks rough and heavy; in short, it looks "like cake." How you apply your makeup matters just as much as the products you use. Using a damp makeup sponge or a makeup brush with a stippling, pressing motion won't disturb the layers underneath. What Are the Quick Fixes for Smooth Makeup? If your makeup starts to look textured a while after you apply it, go over it with a damp makeup sponge. Use light, pressing motions. If you press the sponge too hard, you can ruin your makeup.
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Why Is It So Hard to Get Your Blush Shade Right?

by Alix Avien on Mar 31 2026
To get your blush shade right, you need to correctly analyze your skin type and undertone; this analysis is what lets you use the blush that's truly right for you. Choosing a blush is very important for making your makeup look natural and fresh. So how do you find your blush shade? You find it by correctly identifying your skin undertone and skin tone. Is It Normal Not to Get My Blush Color Right? You might not get your blush color right. Blushes you loved in the store can sometimes look too bright or too washed out on your face. The formula may not suit your skin type and can look patchy on your skin. This doesn't mean you're doing your makeup wrong; your technique may be right. You may simply need to change your product choice. How do you choose a blush color? You need to decide whether your skin undertone is cool, warm, or neutral. To figure that out, look at the color of your veins. Green veins indicate a warm undertone; blue or purple veins a cool undertone; and both blue and green veins a neutral undertone. Which Blush Colors Should Fair Skin Wear? Fair skin can look vibrant and radiant with the right blush shade, but it can look pale and tired with a blush shade that doesn't suit it. The best blush shades for fair skin are the ones with soft, natural transitions. Let's take a closer look at these shades: Blush Shades Features Peach shades An ideal shade for fair skin with warm undertones. It breaks up paleness and adds warmth to the skin. Dusty rose Dusty rose sits between pink and brown. It works for both day and night. An ideal shade for fair skin with neutral undertones. Pink shades They make the face look lively and give the skin a natural, from-within flush. An ideal shade for fair skin with cool undertones. Nude shades A shade that gives a natural look and a "no-makeup" effect. Nude blushes for everyday wear blend seamlessly with fair skin. What Are the Best Blush Shades for Medium (Olive) Skin? Medium skin has quite an advantage when it comes to makeup, because the skin tone is neither too light nor too deep. The right blush color can highlight the vibrant look of medium skin. If the wrong blush color is chosen, the expression can look harsh and the skin can look tired. So what are the right blush shades for medium skin? Dusty rose, coral, peach, and warm brown shades. You need to be careful with pink, because the wrong shade of pink can take away the skin's natural warmth. If you don't want to take any risks, peach shades are ideal. Whatever the undertone of medium skin, peach blushes both make the skin look vibrant and are an everyday makeup essential. Coral shades are ideal for the summer months. Dusty rose works for both day and night makeup and creates a balanced look. Which Blush Colors Look Best on Deep Skin? To keep blush from disappearing on deep skin, you need to choose strong, warm colors. When blush adds life and radiance to deep skin, that's proof the right blush was chosen. So let's look at the blush colors that suit deep skin: Blush Shades Features Coral shades Ideal for everyday makeup. They prevent the skin from looking dull. Fuchsia shades They add radiance to the skin. On deep skin with cool undertones, they create a youthful look. Cinnamon shades They give the facial features a defined expression and create a warm effect in makeup. Bronze It adds depth to the face and creates a healthy-looking complexion, especially in summer. Cherry shades Ideal for evening makeup. They create striking contrast in a makeup look. What Should You Do to Apply Your Blush Color Correctly? Things to keep in mind to apply your blush color correctly: Criteria Features / Details Face Shape Whether your face is round, long, or square changes how blush should be applied. Brush Type To apply blush correctly, it's important that your blush brush has soft, dense bristles. Application Style Blending blush from the inside out and applying it to the cheekbones creates a lifting effect on the face. Blending Style To keep blush from sitting in harsh lines, you need to soften the edges. Going over the lines with a blush brush gives you a natural transition. Blush Shade and Texture Choosing your blush shade based on your skin undertone and making sure it works with the other makeup products you use helps blush sit smoothly on the skin. Light Light is very important when applying blush, so your makeup looks flawless. Doing your makeup in daylight is especially ideal. Amount of Product Blush shouldn't be over-applied. For a balanced look, apply a little at a time, in layers. Which Makeup Product Can Fix the Wrong Blush Shade? So you don't end up buying the blush you wanted, coming home, applying it, and then saying, "Actually, I don't love it that much," we recommend choosing a blush that suits your skin undertone. If you skipped that step and aren't happy with the blush you bought, how should you apply it? If your blush is too dark for your skin, you can soften it with foundation. If your blush sits on your skin like a harsh line, you can go over it with a makeup brush to diffuse the lines. To change the shade of your blush, you can mix it with another blush. If you want to create an illusion without changing your blush shade, you can use a little highlighter just above your cheekbones. Alix Avien Liquid Blusher: A highly pigmented, long-lasting creamy liquid blush with vitamin E and a matte finish. Alix Avien Powder Blush: A highly pigmented powder blush with an ultra-fine, silky texture and a natural glow that doesn't feel heavy on the skin. Alix Avien Baked Blush: A baked blush that doesn't weigh the face down, blends easily into the skin, and adds life and radiance.
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Flawless Skin With Micro-Concealing: The Secret to a Natural, Smooth Complexion

by Alix Avien on Mar 06 2026
The micro-concealing technique means applying concealer only to the areas that need it, rather than covering your whole face with foundation. Your skin keeps its natural look while still appearing smooth and even. It's perfect for creating that "no-makeup" makeup effect. Alix Avien Supreme Cover Concealer A long-lasting, moisturizing concealer with cell-renewing properties. Thanks to its skin-nourishing formula, it has a soothing, calming effect on the skin. What Is the Micro-Concealing Technique and Why Is It So Popular Right Now? You can apply foundation all over your face to make your skin look smooth and flawless, but that can create a heavy makeup effect (depending on the product you use). So what is the micro-concealing technique? Instead of a heavy makeup effect, it creates a natural look by applying the concealer closest to your skin tone only to the areas with imperfections. Here's why concealing with this method has become so popular lately: Growing interest in skincare, It answers the question "How do I keep foundation from settling into lines?", Natural-looking complexion makeup creates a radiant, fresh look. Which Skin Concerns Is the Micro-Concealing Technique Suitable For? Slight unevenness in skin tone, Mild under-eye darkness, Dark spots that aren't too deep in tone, Small acne marks, It's also great for anyone who doesn't like wearing a lot of makeup. Alix Avien Liquid Concealer With vitamin C and pomegranate extract in its formula, it gives the under-eye area a brighter look. It helps prevent moisture loss and doesn't cake under the eyes. How to Apply the Micro-Concealing Technique Before applying the micro-concealing technique, you need to prep your skin. During the prep stage, you should: Moisturize your skin, Use a makeup primer, If your skin tends to get oily, blot away excess oil with a cotton pad or tissue. Once your prep is done, choose the concealer shade closest to your skin tone and apply it where you see imperfections. How do you apply concealer? Since concealers are liquid, blend the product with a synthetic-bristle brush. Instead of applying it directly on top of the imperfection, dab it around the edges with tapping motions. If the area still shows through, you can apply a second thin layer. To keep the concealer from shifting, dust a very thin layer of powder over it. This will set your concealer in place. Alix Avien Loose Powder A silky loose powder that sets makeup for 12 hours, makes skin look smooth, and doesn't feel heavy or cake on the skin. Which Product Textures Should You Choose for a Natural, Flawless Look? Concealer can cover your imperfections, but how you cover them matters too. Concealing imperfections in a natural-looking way makes your makeup look flawless and your skin tone look even and smooth. For natural-looking makeup, how do you hide acne marks with concealer? What do you do to keep under-eye concealer from looking patchy? How do you even out your skin tone? Choosing the right product texture comes down to covering imperfections, preventing a patchy look, and putting an end to uneven skin tone. Choose products suited to your skin type. If you have dry skin, go for liquid products; if you have oily skin, go for powder products. Lightweight textures generally work well for both skin types. Apply in thin layers. Shimmery or very glossy products make imperfections more noticeable. Heavy-textured products settle into lines and keep you from getting the makeup look you want. The Most Common Mistakes With the Micro-Concealing Technique Using too much concealer, Applying concealer all over the face, Choosing a concealer shade that doesn't match your skin tone, Not prepping your skin for concealer (not moisturizing), Using too much powder over the concealer. Another common mistake is the order in which you use your products. The answer to the question "Does concealer or foundation go on first?" is "foundation." Apply your foundation first, then use concealer. How to Complete a "No Makeup" Look With the Micro-Concealing Technique Let's walk through how we finish the micro-concealing technique with the no-makeup makeup technique to make skin look natural and fresh without a mask-like effect! First, how do you do no-makeup makeup? It's a technique that has you use lightweight products in thin layers. Micro-concealing and no-makeup makeup complement each other perfectly. For a balanced finish: Instead of piling powder all over your skin, apply a thin layer only to the areas with imperfections. Use a cream blush to gently bring your cheekbones forward. A blush shade that looks like it's coming from within is key for a natural look. Apply a liquid highlighter with a subtle glow on top of your cheekbones. Limit your mascara to a single coat. Instead of heavy eye makeup, add a soft shadow with eyeshadow. Use a moisturizer or lip gloss that gives your lips a hint of color. Which Skin Types Benefit Most From the Micro-Concealing Technique? People with normal skin, People with combination skin, Those with light-toned spots or mild acne marks, Those with fine lines that haven't deepened, Those with mild skin tone unevenness can all benefit from the micro-concealing technique. Micro-Concealing or Full-Coverage Foundation? Which One Is Right for You? Choosing between the micro-concealing technique and full-coverage foundation can depend on your skin type and the imperfections you want to cover. Let us explain with the help of a table: Makeup Application Techniques Advantages Disadvantages Micro-Concealing Technique Preserves your skin's texture. Less likely to settle into fine lines. Gives a natural look. Quick to apply. May not give the desired effect when used on its own. On oily skin, it can lose its effect during the day if it isn't set. Full-Coverage Foundation Technique Covers imperfections with long-lasting results. Gives a smooth look. Can be used on its own. Its dense texture can weigh the skin down. It can be noticeable on the skin. You may need to use more product.
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Why Has Liquid Blush Become So Popular Lately?

by Alix Avien on Feb 20 2026
Liquid blushes have become a go-to choice lately. Brands in the makeup world are steadily expanding their range of liquid blushes too. Are the pressed blushes we have used for so long no longer as popular? Or rather, why is liquid blush so popular? Liquid blushes moisturize the skin without letting it dry out, and they melt into the skin in a way that makes it look natural and fresh. On top of that, you can build them up in layers throughout the day! What Is Liquid Blush? How Is It Different From Other Blushes? Liquid blush is a type of blush in liquid form that melts into the skin on contact and creates a fresh, natural look. How it differs from other blushes: It moisturizes the skin, It settles less into lines, It stays easy to control even when layered, It's long-lasting. Why Has Liquid Blush Become So Popular Lately? Liquid blush makes the skin look fresh and radiant. Using liquid blush is ideal for natural makeup. And if you ask, "Is liquid blush long-lasting?", our answer is "yes." Especially lately, using products that look like the skin's own natural tone, rather than products that sit on the skin like a mask, has become very popular. These products make the skin look light, youthful, and naturally radiant. Why Does Liquid Blush Look More Natural on the Skin? Liquid blush looks like part of your skin. Because it's in liquid form, it works in harmony with the skin. It doesn't sit on top of the skin's texture like a separate layer; it feels like it belongs to your skin. It gives the look of a natural flush coming through on your cheeks. And since blush doesn't settle into lines and pores, it makes the skin look youthful. How Have Social Media and Celebrities Influenced the Liquid Blush Trend? The "no makeup" look became so popular among social media influencers and celebrities that a natural, healthy-looking complexion won over social media users and celebrity followers alike. And since the answer to "How does liquid blush look on the skin?" is "very natural and clean," a considerable liquid blush trend took off. Because liquid blush looks soft and fresh on camera, it became a must-have especially for people who spend a lot of time in front of the camera. Famous makeup artists started using liquid blushes, and brands started launching liquid blush products. Who Is Liquid Blush Best For? People with dry skin can use it to keep their skin hydrated. People with mature skin can choose it because it doesn't settle into lines. People looking for speed in their daily makeup can add color to their cheeks with a single touch. It's ideal for people looking for natural color on their cheeks, like a spontaneous flush, People who don't want harsh makeup lines, And people who want to build it up in layers throughout the day. Is Liquid Blush Long-Lasting? Does It Last All Day? Liquid blush is in liquid form when you apply it to your skin. After it touches the skin, it begins to dry and melt into the skin. It's unlikely to spread, smudge, or break down. It can last all day, but that depends on you: If you have oily skin and you use a makeup setting spray, If you prep your skin properly for makeup (cleansing and moisturizing), If you apply the blush in thin layers, If you apply the blush gently without pressing, your blush will last for hours. Liquid Blush or Powder Blush: Which Has More Advantages? Before the question "Powder blush or liquid blush?", the question that usually comes to mind is "What's the difference between powder and liquid blush?" Liquid blush comes in a liquid form, while powder blush has a denser form. Because of this, powder blush is more highly pigmented than liquid blush. Now let's get to which type of blush has more advantages! Type of Blush Advantages Liquid Blush It gives a natural, fresh look. It can be reapplied in thin layers throughout the day. It moisturizes the skin. It's long-lasting. Powder Blush It has intense color pigment. It's very easy to set. It comes in matte and shimmer versions. Alix Avien Creamy Liquid Blush Alix Avien creamy liquid blush has the qualities of both a liquid and a cream blush. It is highly pigmented. It has a soft, creamy texture. The vitamin E it contains nourishes the skin. It offers a velvety matte finish. It helps you achieve silky-smooth skin.
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How to Apply Powder: The Right Powder Techniques to Set Your Makeup

by Alix Avien on Feb 19 2026
When used correctly, powder takes your makeup to a whole new level. Choosing and using powder the right way helps your makeup last for hours, so you don't need to touch it up throughout the day. So how should you apply powder for flawless makeup? Before you move on to powder, you need to prep your skin so the powder sits the way you want it to. Moisturizing your skin makes using powder in your makeup easier. That way, your skin won't look flaky. When it comes to powder techniques that set your makeup, paying special attention to how you use your brush lets powder stand out as a product that makes your makeup last, rather than creating a mask-like look on your skin. After dipping your makeup brush into the powder, tap off the excess and apply it without pressing the brush into your skin. What Does Powder Do? Why Is It Used in Makeup? Many of the makeup products used on the skin are wet, meaning liquid. Powder is used to keep these products from shifting on the skin or losing their effect from the moment they're applied. That's the purpose of using it in makeup: to set your makeup and keep it from breaking down. What Are the Types of Powder? Loose Powder or Compact Powder? There are two different types of powder: loose powder and compact (pressed) powder. Let's look at the features of both. Loose powder or compact powder? You decide! Types of Powder Features Advantages Disadvantages Loose Powder (Finely Milled) *It has a fine texture.*Suitable for professional use.*It's soft. *Gives a flawless look under the eyes.*Because of its fine texture, it doesn't settle into lines.*It sets strongly. *Not very practical for quick touch-ups.*It can spill everywhere if you're not careful.*It offers little coverage. Compact Powder (Pressed Powder) *It has a dense texture.*Suitable for everyday use.*It's matte. *Offers medium coverage.*Easy to carry in your makeup bag. *Not suitable for under the eyes.*Its setting power is moderate. Shop Compact Powder Shop Loose Powder So if you had to decide between a tinted and a colorless powder, which should you choose? Choosing between translucent and tinted powder depends on the products you use in your makeup. Translucent powder adds no color; tinted powder adds color to your complexion. The purpose of translucent powder is to set your makeup. How do you apply translucent powder? Once the liquid products you have used on your skin are no longer wet, you can apply translucent powder with a brush. Be careful not to use too much product, apply it without pressing the brush, and don't use it on your cheeks. Alix Avien Loose Powder It keeps makeup in place for 12 hours. It has a fine texture and doesn't feel heavy on the skin. It has a velvety matte finish. It makes the skin look smooth. Alix Avien Compact Powder It soothes the skin thanks to its mineral pigment. It lasts 12 hours. It has a pressed, dense texture. It gives the skin a smooth look. How Should You Prep Your Skin Before Applying Powder? Cleanse your skin. Once your skin is no longer damp, move on to moisturizing. After your skin has absorbed the moisturizer, use foundation and concealer, and give your skin a few minutes for these products to melt in. Now you can move on to powder with peace of mind. Your skin is ready! How Do You Apply Powder? Powder is one of the hardest makeup products to use, and also one of the most effective when used correctly. Questions about powder usually include: How do you use powder? When do you apply powder? Powder is applied gently with a makeup brush made for powder, without pressing too hard into the skin. If you pick up too much powder on the brush, tap the excess off. As for when to apply it: after applying foundation and concealer, wait for your skin to absorb them. Then move on to powder. Where Should You Apply Powder on Your Face, and Where Should You Avoid It? The answer to "Where on the face should you apply powder?" can vary depending on your skin type, because if you have dry skin, there are fewer areas on your face where you'll apply powder. If you have oily skin, using powder becomes easier. Here's where powder should and shouldn't generally go. Where to apply: T-zone, under the eyes, sides of the nose, and around the mouth. Where not to apply: Dry areas, the jawline, and the outer edges of the face. What Are the Common Mistakes When Using Powder? Using too much powder, Applying powder without waiting for liquid products to melt into the skin, Not choosing a powder suited to your skin type, Applying powder directly to shiny, oily skin without blotting the oil with a tissue first, Using an application tool other than a powder brush.
Does Dry Skin Show Under Concealer? — Alix Avien blog image

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Does Dry Skin Show Under Concealer? How to Prevent It

by Alix Avien on Jan 21 2026
Dry skin that shows through your concealer is not a good base for your makeup. When your skin is dry, concealer can't grip it properly; the skin looks flaky, fine lines start to fill in so your expression looks tired, and you end up looking dull. Whether or not dry skin shows under your concealer depends on finding a concealer that suits your skin type and applying it correctly. First, you need to moisturize your dry skin. You should also make sure the concealer you use is not a matte product. Using a slightly damp makeup sponge to apply concealer will help it adhere better to your skin and will keep it from looking flaky. Applying too much concealer also creates a patchy look on the skin. Instead of one thick layer, building it up in thin layers keeps your skin looking healthy and fresh. And remember: whatever technique you use, always moisturize your skin! Does Concealer Emphasize Dry Skin? Concealer can emphasize dry skin. Can concealer be drying? Yes, it can. Can concealer look flaky? Yes, it can. Can all of these problems be prevented? Yes, absolutely! First, let's look at how concealer makes dry skin more noticeable. If you apply concealer without moisturizing, and the concealer itself has a very matte finish and a dry texture, it is impossible for it not to reveal dryness. That's why you can start by moisturizing your skin. For dry skin, you can also choose concealers with moisturizing properties that give your skin radiance and freshness. Alix Avien Supreme Cover Concealer A concealer that covers under-eye darkness and imperfections without smudging or caking, brightens the eye area thanks to its brown and red algae extracts, and moisturizes while minimizing the look of fine lines with Shea Butter. Why Concealer Can Make Skin Look Dry Does dry skin show under concealer? If your skin lacks moisture, the dryness will show. The main reason is that the skin's need for hydration hasn't been met. Let's look at the other causes too: Using matte-finish products. Using too much product. Using a dry makeup sponge. Applying loose powder. Using a mattifying makeup primer. How to Hide Dry Skin Under Concealer There are a few tricks to keep in mind to hide dry skin under concealer: If your skin is dry and you haven't been taking care of it for a long time, it won't regain its moisture in a single day; but before makeup, you must hydrate your skin with a rich moisturizer, both to make your makeup last and to keep your skin looking fresh and radiant. Choose creamy concealers instead of matte-finish ones. Thanks to their moisturizing ingredients, creamy concealers spread evenly over the skin. Using a damp makeup sponge when applying concealer helps it spread in a thin layer and makes it more effective at covering imperfections. Instead of applying too much concealer, building it up in thin layers prevents a patchy look on the skin. Instead of setting your makeup with powder, using a makeup setting spray helps disguise dry skin. Alix Avien Makeup Setting Spray A spray that sets your makeup so it lasts for hours while staying fresh and vibrant. What Should Dry Skin Do Before Concealer? If dry skin can't be hidden under concealer, some unwanted effects can appear. For example, the reason the question "why does my concealer crack?" crosses your mind is that dry skin shows itself and creates a cracked look on the face. Here are the steps to follow before concealer to hide dry skin: Gently cleanse your skin with lukewarm water. Since dry skin often flakes, exfoliating once a week clears away dead skin cells and creates a smooth base. Apply a hydrating toner to your skin. Apply a moisturizing serum containing hyaluronic acid, glycerin, and panthenol. Apply a moisturizing cream suited to the season and your skin type. Apply eye cream around your eyes. Finally, you can move on to applying concealer.
What Is Concealer — Alix Avien blog image

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What Is Concealer and What Does It Do?

by Alix Avien on Jan 21 2026
What is concealer, what does it do, and where do you apply it? How to choose the right shade, how it differs from foundation, and the order for under-eye application.
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Can I Use a Makeup Primer Instead of a Moisturizer? Is It Good for My Skin?

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Can a makeup primer replace your moisturizer? You may be drying out your skin without realizing it! Click to learn the right order of application and expert tips.
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The Final Word on Choosing Blush: Powder, Cream, or Liquid?

by Alix Avien on Oct 23 2025
Which blush is right for your skin? Click to learn the differences between powder, cream, and liquid blushes, plus secrets to make them last and application techniques!