Routine · Lips

Lip Makeup Routine

When lipstick fades, the lipstick isn't the reason.

Lipstick without a defined edge lasts about one coffee break. Double its wear in five steps.

5 steps4–6 min18 products
Lip Makeup Routine

Draw the edge

Liner keeps lipstick from bleeding and corrects the lip shape. The moisturizing pencil for everyday use, the waterproof pencil for long days — both are formulated with non-drying oils.

Lipliner Pencil Step 1
Lip Liner
Lipliner Pencil
$14.50
+16
Staying Power Lip Pencil Step 1
Lip Liner
Staying Power Lip Pencil
$15.90
+13
Dual Cosmetic Sharpener Step 1
Makeup Accessory
Dual Cosmetic Sharpener
$19.90

Fill in, then apply color

Filling in the whole lip with liner gives lipstick a base to grip — this step is the real secret to staying power. Then choose your lipstick by finish: velvety matte, satin, glossy or sheer care.

Matte Lipstick Step 2
Lipstick
Matte Lipstick
$20.50
+19
Matte Liquid Lipstick Step 2
Lipstick
Matte Liquid Lipstick
$22.90
+19
Satin Touch Lipstick Step 2
Lipstick
Satin Touch Lipstick
$19.90
+23
Glossy Lipstick Step 2
Lipstick
Glossy Lipstick
$18.90
+19
Beyond Care Sheer Lipstick Step 2
Lipstick
Beyond Care Sheer Lipstick
$28.90
+2
Master Art Lip Palette Step 2
Lipstick
Master Art Lip Palette
$70.90

Sharpen with a brush

Lipstick applied from the bullet never finishes as cleanly as lipstick applied with a brush. The fine-tip brush for the edge, the wide brush to fill in; palette lipstick needs a brush anyway.

Lip Shaper Brush Step 3
Makeup Brush
Lip Shaper Brush
$24.90
Lip Liner Brush Step 3
Makeup Brush
Lip Liner Brush
$24.90
Flat Lip Brush Step 3
Makeup Brush
Flat Lip Brush
$24.90

Add fullness and shine

Gloss applied only to the center of the lips creates the illusion of volume. Formulas with sodium hyaluronate and bionic tripeptide support a feeling of fullness; tint leaves color once the shine fades.

Silky Care Lip Gloss Step 4
Lip Gloss
Silky Care Lip Gloss
$27.90
+5
Maxi Volumizer Lip Gloss Step 4
Lip Gloss
Maxi Volumizer Lip Gloss
$24.90
+15
Lipgloss Step 4
Lip Gloss
Lipgloss
$17.90
+8

Lock in staying power

For matte lipstick, seal with a single thin layer of loose powder, then setting spray. A nude creamy pencil applied to the Cupid's bow on the upper lip adds fullness and keeps lipstick from bleeding.

Loose Powder Step 5
Powder
Loose Powder
$23.90
Makeup Fixing Spray Step 5
Makeup Setting Spray
Makeup Fixing Spray
$12.90
Inner Eyeliner Cream Step 5
Eye Pencil
Inner Eyeliner Cream
$17.90
This whole routine in one set

Lip Set — 6 products.

View the set

FAQ

Why does my lipstick disappear within a few hours?

Because there's no base underneath for it to grip. Just drawing the edge with lip liner isn't enough; filling in the whole lip with liner gives lipstick a base to hold on to. With matte lipstick, pressing a single thin layer of loose powder on top noticeably improves staying power.

Should lip liner be darker or lighter than lipstick?

The same shade or one shade darker. A liner that's too dark leaves a noticeable frame as lipstick wears off during the day. With nude lipsticks, a liner close to your natural lip color gives the most natural result.

My lips are thin. How can I make them look fuller?

Three techniques work together: trace the liner just outside your natural lip line, apply gloss to the center of the lips, and apply and blend a nude creamy pencil on the Cupid's bow of your upper lip. The sodium hyaluronate in plumping glosses also supports a feeling of volume.

Matte lipstick dries out my lips. Is there an alternative?

Velvety-texture matte lipsticks give a powder-soft finish and are less drying than classic matte formulas. Satin-finish lipstick moisturizes with avocado oil and looks semi-matte. In winter, you can use a sheer care lipstick as a base.

How to Do Lip Makeup: A Four-Step Order

Lip makeup is done in four steps: moisturizing, lining, applying color and setting. Waiting 2-3 minutes after moisturizer noticeably improves wear, because color applied to a damp surface slides. The liner is drawn just along the edge of the lips; a line that goes outside the edge spreads during the day.

The products in this routine are arranged in the same order. The setting step is often skipped, but this is exactly where the difference is made: after applying color, a thin layer of powder pressed through a single-ply tissue locks the layer onto the surface. A wider range of shades and formats is listed in the Lip Makeup collection.

How to Remove Lipstick Stains: Separate Methods for Fabric and Skin

Lipstick stains come out when dissolved with an oil-based cleanser. On fabric, first blot the stain with a paper towel, then let a few drops of cleansing oil sit for 3-5 minutes and rinse with lukewarm water. On skin and around the lips, pour a bi-phase makeup remover onto a cotton pad, press for 10 seconds and wipe away.

Rubbing a stain pushes the pigment into the fibers; on both surfaces, pressing is more effective than rubbing. Cleansing oil, balm and bi-phase options are in the Makeup Remover collection.

What Is a Lip Tint? Where Its Staying Power Comes From

A tint is a formula type that stains the top layer of the lips with a thin film of color. Unlike classic formulas, instead of leaving a thick layer on the surface, its color works into the texture; that's why a light trace of color remains even after eating and drinking. The finish is usually matte or softly glossy, and one coat is enough.

Tints can apply unevenly on dry lips, so the moisturizing step shouldn't be skipped before application. To compare formats, see the matte, satin and glossy options in the Lipstick collection.

What Products Do You Need for Lip Makeup?

The core lineup for lip makeup is four products: a moisturizing care product, a lip liner, a color product and an application brush. With these four, you can create both everyday and bold looks. A sharpener, as the fifth piece, keeps the tip crisp at all times.

  • Moisturizing step: smooths a rough surface so color sits evenly.
  • Lip liner: defines the edge and keeps color from bleeding.
  • Matte, satin or glossy color product: chosen according to the finish you want.
  • Brush: works far more precisely in the corners than the bullet.
  • Powder setting: a single thin layer of powder extends the life of a matte finish.

Why Use a Brush for Lip Makeup?

A brush is used to place color on the lips with millimeter precision and to sharpen the edge. Applying straight from the bullet leads to 1-2 millimeter overflows at the corners, while a brush keeps this area under control. When working with palette products, a brush is essential; there's no other way to transfer a mixed shade to the lips.

Options sorted by tip type are in the Lip Brushes collection. Wiping the brush with a tissue after each use prevents colors from mixing.

Which Lip Format Gives Which Look?

The format directly determines the finish: matte formulas give the longest wear but emphasize lines on dry lips; a satin finish strikes a middle ground; glossy formulas create the impression of volume but need a touch-up every 2-3 hours. Palette products allow shade mixing, so one product delivers several colors.

Pencil options that make lining easier are in the Lip Liner collection.

What to Look for When Choosing Lip Makeup

Three criteria stand out when choosing lip makeup: whether your lips are dry or full, how many hours of the day the product needs to last and how well the shade matches your skin's undertone. Pink and purple-based colors suit cool undertones, while coral and brick tones suit warm undertones.

If you're choosing just one product for everyday use, a satin-finish formula is the most balanced choice; it's not as drying as matte and doesn't need touch-ups as often as gloss. Palette products let one product deliver several shades, so they work well for anyone who wants a wide color range on a limited budget. If you'd like to try coordinated products together, take a look at the combination in the Lip Set.