Lip makeup · Color

Lipstick

A lipstick’s staying power comes from its finish, not its formula: gloss fades, matte stays.

The real difference between six lipsticks from the same brand isn’t the shade range — it’s the finish. A glossy lipstick nourishes and plumps the look of your lips but needs a touch-up every hour; a matte liquid lipstick lasts eight hours but can feel dry; satin sits in between. The table below asks what your day calls for — you pick the shade after.

6 lipsticks295 reviews · 4.5 ★100+ shadesFrom $19.95

At a glance

Alix Avien Glossy Lipstick – 301 Bright Pink

Glossy Lipstick - 301 Bright Pink

4.1 7

$19.95

Alix Avien Matte Lipstick – 401 Soft Pink

Matte Lipstick - 401 Soft Pink

3.0 4

$21.95

Alix Avien Satin Touch Lipstick – Pastel Apricot 801

Satin Touch Lipstick - Pastel Apricot 801

4.6 140

$19.95

Alix Avien Matte Liquid Lipstick – 501 Caramel Nude

Matte Liquid Lipstick - 501 Caramel Nude

3.0 2

$23.95

Alix Avien Beyond Care Sheer Lipstick – 901 - Sugar Pink

Beyond Care Sheer Lipstick - 901 - Sugar Pink

4.5 193

$29.95

Master Art Lip Palette - Main

Master Art Lip Palette

5.0 2

$70.90

Alix Avien Glossy Lipstick – 302 Nude

Glossy Lipstick - 302 Nude

4.1 7

$19.95

Alix Avien Matte Lipstick – 402 Nude

Matte Lipstick - 402 Nude

3.0 4

$21.95

Alix Avien Satin Touch Lipstick – Satin Peach 802

Satin Touch Lipstick - Satin Peach 802

4.6 140

$19.95

Alix Avien Matte Liquid Lipstick – 502 Peachy Nude

Matte Liquid Lipstick - 502 Peachy Nude

3.0 2

$23.95

Alix Avien Beyond Care Sheer Lipstick – 902 - Sheen Apricot

Beyond Care Sheer Lipstick - 902 - Sheen Apricot

4.5 193

$29.95

Alix Avien Glossy Lipstick – 303 Nude Rose

Glossy Lipstick - 303 Nude Rose

4.1 7

$19.95

Alix Avien Matte Lipstick – 403 Caramel Nude

Matte Lipstick - 403 Caramel Nude

3.0 4

$21.95

Alix Avien Satin Touch Lipstick – Dusty Peach 803

Satin Touch Lipstick - Dusty Peach 803

4.6 140

$19.95

Alix Avien Matte Liquid Lipstick – 503 Terracotta Nude

Matte Liquid Lipstick - 503 Terracotta Nude

3.0 2

$23.95

Alix Avien Beyond Care Sheer Lipstick – 903 - Luster Rose

Beyond Care Sheer Lipstick - 903 - Luster Rose

4.5 193

$29.95

Alix Avien Glossy Lipstick – 304 Nude Apricot

Glossy Lipstick - 304 Nude Apricot

4.1 7

$19.95

Alix Avien Matte Lipstick – 404 Warm Caramel

Matte Lipstick - 404 Warm Caramel

3.0 4

$21.95

Alix Avien Satin Touch Lipstick – Terra Rose 804

Satin Touch Lipstick - Terra Rose 804

4.6 140

$19.95

Alix Avien Matte Liquid Lipstick – 504 Spicy Terracotta

Matte Liquid Lipstick - 504 Spicy Terracotta

3.0 2

$23.95

Alix Avien Beyond Care Sheer Lipstick – 904 - Glazing Red

Beyond Care Sheer Lipstick - 904 - Glazing Red

4.5 193

$29.95

Alix Avien Glossy Lipstick – 305 Rose Apricot

Glossy Lipstick - 305 Rose Apricot

4.1 7

$19.95

Alix Avien Matte Lipstick – 405 Peach Nude

Matte Lipstick - 405 Peach Nude

3.0 4

$21.95

Alix Avien Satin Touch Lipstick – Cotton Rose 805

Satin Touch Lipstick - Cotton Rose 805

4.6 140

$19.95

Alix Avien Matte Liquid Lipstick – 505 Nude Pink

Matte Liquid Lipstick - 505 Nude Pink

3.0 2

$23.95

Alix Avien Beyond Care Sheer Lipstick – 905 - Sparkling Copper

Beyond Care Sheer Lipstick - 905 - Sparkling Copper

4.5 193

$29.95

Alix Avien Glossy Lipstick – 306 Spicy Rose

Glossy Lipstick - 306 Spicy Rose

4.1 7

$19.95

Alix Avien Matte Lipstick – 406 Soft Terracotta

Matte Lipstick - 406 Soft Terracotta

3.0 4

$21.95

Alix Avien Satin Touch Lipstick – Candy Pink 806

Satin Touch Lipstick - Candy Pink 806

4.6 140

$19.95

Alix Avien Matte Liquid Lipstick – 506 Dirty Pink

Matte Liquid Lipstick - 506 Dirty Pink

3.0 2

$23.95

Alix Avien Beyond Care Sheer Lipstick – 906 - Shimmering Mauve

Beyond Care Sheer Lipstick - 906 - Shimmering Mauve

4.5 193

$29.95

Alix Avien Glossy Lipstick – 307 Sheer Coral

Glossy Lipstick - 307 Sheer Coral

4.1 7

$19.95

Alix Avien Matte Lipstick – 407 Dusty Rose

Matte Lipstick - 407 Dusty Rose

3.0 4

$21.95

Alix Avien Satin Touch Lipstick – Bubblegum Pink 807

Satin Touch Lipstick - Bubblegum Pink 807

4.6 140

$19.95

Alix Avien Matte Liquid Lipstick – 507 Dark Dusty Pink

Matte Liquid Lipstick - 507 Dark Dusty Pink

3.0 2

$23.95

Alix Avien Beyond Care Sheer Lipstick – 907 - Glossy Espresso

Beyond Care Sheer Lipstick - 907 - Glossy Espresso

4.5 193

$29.95

Alix Avien Glossy Lipstick – 308 Terracotta Nude

Glossy Lipstick - 308 Terracotta Nude

4.1 7

$19.95

Alix Avien Matte Lipstick – 408 Spicy Rose

Matte Lipstick - 408 Spicy Rose

3.0 4

$21.95

Alix Avien Satin Touch Lipstick – Rusty Rose 808

Satin Touch Lipstick - Rusty Rose 808

4.6 140

$19.95

Alix Avien Matte Liquid Lipstick – 508 Bright Rose

Matte Liquid Lipstick - 508 Bright Rose

3.0 2

$23.95

Alix Avien Glossy Lipstick – 309 Peach Nude

Glossy Lipstick - 309 Peach Nude

4.1 7

$19.95

Alix Avien Matte Lipstick – 409 Rose Apricot

Matte Lipstick - 409 Rose Apricot

3.0 4

$21.95

Alix Avien Satin Touch Lipstick – Roasted Pink 809

Satin Touch Lipstick - Roasted Pink 809

4.6 140

$19.95

Alix Avien Matte Liquid Lipstick – 509 Berry

Matte Liquid Lipstick - 509 Berry

3.0 2

$23.95

Alix Avien Glossy Lipstick – 310 Spicy Terracotta

Glossy Lipstick - 310 Spicy Terracotta

4.1 7

$19.95

Alix Avien Matte Lipstick – 410 Rose Coral

Matte Lipstick - 410 Rose Coral

3.0 4

$21.95

Alix Avien Satin Touch Lipstick – Antique Pink 810

Satin Touch Lipstick - Antique Pink 810

4.6 140

$19.95

Alix Avien Matte Liquid Lipstick – 510 Dark Rose

Matte Liquid Lipstick - 510 Dark Rose

3.0 2

$23.95

Alix Avien Glossy Lipstick – 311 Milky Cocoa

Glossy Lipstick - 311 Milky Cocoa

4.1 7

$19.95

Alix Avien Matte Lipstick – 411 Spicy Terracotta

Matte Lipstick - 411 Spicy Terracotta

3.0 4

$21.95

Alix Avien Satin Touch Lipstick – Spiced Apple 811

Satin Touch Lipstick - Spiced Apple 811

4.6 140

$19.95

Alix Avien Matte Liquid Lipstick – 511 Ashy Rose

Matte Liquid Lipstick - 511 Ashy Rose

3.0 2

$23.95

Alix Avien Glossy Lipstick – 312 True Rose

Glossy Lipstick - 312 True Rose

4.1 7

$19.95

Alix Avien Matte Lipstick – 412 Warm Brown

Matte Lipstick - 412 Warm Brown

3.0 4

$21.95

Alix Avien Satin Touch Lipstick – Wildflower 812

Satin Touch Lipstick - Wildflower 812

4.6 140

$19.95

Alix Avien Matte Liquid Lipstick – 512 Berry Cocktail

Matte Liquid Lipstick - 512 Berry Cocktail

3.0 2

$23.95

Alix Avien Glossy Lipstick – 313 Too Rose

Glossy Lipstick - 313 Too Rose

4.1 7

$19.95

Alix Avien Matte Lipstick – 413 Dusty Plum

Matte Lipstick - 413 Dusty Plum

3.0 4

$21.95

Alix Avien Satin Touch Lipstick – Terracotta Rose 813

Satin Touch Lipstick - Terracotta Rose 813

4.6 140

$19.95

Alix Avien Matte Liquid Lipstick – 513 Dry Cranberry

Matte Liquid Lipstick - 513 Dry Cranberry

3.0 2

$23.95

Alix Avien Glossy Lipstick – 314 Dirty Rose

Glossy Lipstick - 314 Dirty Rose

4.1 7

$19.95

Alix Avien Matte Lipstick – 414 Deep Pink

Matte Lipstick - 414 Deep Pink

3.0 4

$21.95

Alix Avien Satin Touch Lipstick – Copper Red 814

Satin Touch Lipstick - Copper Red 814

4.6 140

$19.95

Alix Avien Matte Liquid Lipstick – 514 Bright Fuchsia

Matte Liquid Lipstick - 514 Bright Fuchsia

3.0 2

$23.95

Alix Avien Glossy Lipstick – 315 Glossy Plum

Glossy Lipstick - 315 Glossy Plum

4.1 7

$19.95

Alix Avien Matte Lipstick – 415 Dusty Pink

Matte Lipstick - 415 Dusty Pink

3.0 4

$21.95

Alix Avien Satin Touch Lipstick – Ancient Copper 815

Satin Touch Lipstick - Ancient Copper 815

4.6 140

$19.95

Alix Avien Matte Liquid Lipstick – 515 Royal Cranberry

Matte Liquid Lipstick - 515 Royal Cranberry

3.0 2

$23.95

Alix Avien Glossy Lipstick – 316 Dusty Plum

Glossy Lipstick - 316 Dusty Plum

4.1 7

$19.95

Alix Avien Matte Lipstick – 416 Berry Pink

Matte Lipstick - 416 Berry Pink

3.0 4

$21.95

Alix Avien Satin Touch Lipstick – Genuine Pink 816

Satin Touch Lipstick - Genuine Pink 816

4.6 140

$19.95

Alix Avien Matte Liquid Lipstick – 516 True Fuchsia

Matte Liquid Lipstick - 516 True Fuchsia

3.0 2

$23.95

Alix Avien Glossy Lipstick – 317 Bright Fuchsia

Glossy Lipstick - 317 Bright Fuchsia

4.1 7

$19.95

Alix Avien Matte Lipstick – 417 Deep Fuchsia

Matte Lipstick - 417 Deep Fuchsia

3.0 4

$21.95

Alix Avien Satin Touch Lipstick – Cavern Clay 817

Satin Touch Lipstick - Cavern Clay 817

4.6 140

$19.95

Alix Avien Matte Liquid Lipstick – 517 Sweet Plum

Matte Liquid Lipstick - 517 Sweet Plum

3.0 2

$23.95

Alix Avien Glossy Lipstick – 318 Berry

Glossy Lipstick - 318 Berry

4.1 7

$19.95

Alix Avien Matte Lipstick – 418 Dark Berry

Matte Lipstick - 418 Dark Berry

3.0 4

$21.95

Alix Avien Satin Touch Lipstick – Rockwood Terracotta 818

Satin Touch Lipstick - Rockwood Terracotta 818

4.6 140

$19.95

Alix Avien Matte Liquid Lipstick – 518 Burgundy Plum

Matte Liquid Lipstick - 518 Burgundy Plum

3.0 2

$23.95

Alix Avien Glossy Lipstick – 319 Deep Fuchsia

Glossy Lipstick - 319 Deep Fuchsia

4.1 7

$19.95

Alix Avien Matte Lipstick – 419 Berry Basket

Matte Lipstick - 419 Berry Basket

3.0 4

$21.95

Alix Avien Satin Touch Lipstick – Russet Pink 819

Satin Touch Lipstick - Russet Pink 819

4.6 140

$19.95

Alix Avien Matte Liquid Lipstick – 519 Dirty Plum

Matte Liquid Lipstick - 519 Dirty Plum

3.0 2

$23.95

Alix Avien Glossy Lipstick – 320 Glossy Red

Glossy Lipstick - 320 Glossy Red

4.1 7

$19.95

Alix Avien Matte Lipstick – 420 Wine

Matte Lipstick - 420 Wine

3.0 4

$21.95

Alix Avien Satin Touch Lipstick – Bright Maroon 820

Satin Touch Lipstick - Bright Maroon 820

4.6 140

$19.95

Alix Avien Matte Liquid Lipstick – 520 Red Carpet

Matte Liquid Lipstick - 520 Red Carpet

3.0 2

$23.95

Alix Avien Glossy Lipstick – 321 Stunning Red

Glossy Lipstick - 321 Stunning Red

4.1 7

$19.95

Alix Avien Matte Lipstick – 421 Orange Red

Matte Lipstick - 421 Orange Red

3.0 4

$21.95

Alix Avien Satin Touch Lipstick – Esthetic Maroon 821

Satin Touch Lipstick - Esthetic Maroon 821

4.6 140

$19.95

Alix Avien Matte Liquid Lipstick – 521 Wild Red

Matte Liquid Lipstick - 521 Wild Red

3.0 2

$23.95

Alix Avien Glossy Lipstick – 322 Cranberry

Glossy Lipstick - 322 Cranberry

4.1 7

$19.95

Alix Avien Matte Lipstick – 422 Wild Red

Matte Lipstick - 422 Wild Red

3.0 4

$21.95

Alix Avien Satin Touch Lipstick – Vivid Auburn 822

Satin Touch Lipstick - Vivid Auburn 822

4.6 140

$19.95

Alix Avien Matte Liquid Lipstick – 522 Wine Red

Matte Liquid Lipstick - 522 Wine Red

3.0 2

$23.95

Alix Avien Glossy Lipstick – 323 Ruby Red

Glossy Lipstick - 323 Ruby Red

4.1 7

$19.95

Alix Avien Matte Lipstick – 423 Wine Red

Matte Lipstick - 423 Wine Red

3.0 4

$21.95

Alix Avien Satin Touch Lipstick – Bright Burgundy 823

Satin Touch Lipstick - Bright Burgundy 823

4.6 140

$19.95

Alix Avien Matte Liquid Lipstick – 523 Berry Red

Matte Liquid Lipstick - 523 Berry Red

3.0 2

$23.95

Alix Avien Glossy Lipstick – 324 Raspberry Marmalade

Glossy Lipstick - 324 Raspberry Marmalade

4.1 7

$21.95

Alix Avien Matte Lipstick – 424 Ruby Red

Matte Lipstick - 424 Ruby Red

3.0 4

$21.95

Alix Avien Satin Touch Lipstick – Brick Red 824

Satin Touch Lipstick - Brick Red 824

4.6 140

$19.95

Alix Avien Matte Liquid Lipstick – 524 Ruby Red

Matte Liquid Lipstick - 524 Ruby Red

3.0 2

$23.95

Alix Avien Satin Touch Lipstick – Satin Red 825

Satin Touch Lipstick - Satin Red 825

4.6 140

$19.95

Alix Avien Matte Liquid Lipstick – 501 Caramel Nude

Matte Liquid Lipstick - 05 Dried Rose

3.0 2

$23.95

Alix Avien Satin Touch Lipstick – Allure Red 826

Satin Touch Lipstick - Allure Red 826

4.6 140

$19.95

Alix Avien Matte Liquid Lipstick – 501 Caramel Nude

Matte Liquid Lipstick - 07 Spicy Apricot

3.0 2

$23.95

Alix Avien Satin Touch Lipstick – Bordeaux 827

Satin Touch Lipstick - Bordeaux 827

4.6 140

$19.95

Alix Avien Matte Liquid Lipstick – 501 Caramel Nude

Matte Liquid Lipstick - 16 Rosy Terracotta

3.0 2

$23.95

Alix Avien Satin Touch Lipstick – Mahogany Brown 828

Satin Touch Lipstick - Mahogany Brown 828

4.6 140

$19.95

Alix Avien Matte Liquid Lipstick – 501 Caramel Nude

Matte Liquid Lipstick - 22 Sensual Rose

3.0 2

$23.95

Alix Avien Matte Liquid Lipstick – 501 Caramel Nude

Matte Liquid Lipstick - 24 Piquant Nude

3.0 2

$23.95

Alix Avien Matte Liquid Lipstick – 501 Caramel Nude

Matte Liquid Lipstick - 62 Pure Nude

3.0 2

$23.95

Showing 2010 of 114 products

Which lipstick fits your day?

Choose the finish first: care, staying power or balance? Shade comes next — and it’s much easier, because every formula has a wide shade range.

Today you want…Start hereWhy
My lips are dry and chapped; color comes secondBeyond Care Sheer Lipstick$29.95 · 155 reviews · 4.5 ★A blend of apricot kernel, jojoba, shea, murumuru, coconut and avocado oils; with vitamins A, D, E and F, it targets dryness and chapping. It gives a sheer, glossy finish — wear it alone as a treatment or as a moisturizing base under another lipstick.
I want eight hours of wear without touch-upsMatte Liquid Lipstick$23.95 · 30 shadesA velvety matte liquid formula; smudge-resistant and designed to last up to 8 hours without drying your lips. Its non-sticky texture and rich pigment deliver full color in a single swipe. For long meetings, long days and wearing under a mask.
Something for every day, not too glossy, not too matteSatin Touch Lipstick$19.95 · 28 shades · 136 reviews · 4.6 ★A satin semi-matte finish sits between the two: it doesn’t feel as dry as a matte or need touch-ups as often as a gloss. Its creamy texture glides on without feeling heavy. One of the widest shade ranges in the collection: 28 of 28 shades are available right now.
A rich, luminous, statement colorGlossy Lipstick$19.95 · 24 shades · 3 reviews · 2.7 ★Ultra-creamy with full coverage; one swipe gives high pigment and a luminous, glossy look. Waxes with different melting points create a comfortable layer that moves with your lips. 24 of 24 shades are available right now; the rest are marked in the shade selector on the product page.
I want matte, but liquid lipstick isn’t for meMatte Lipstick$21.95 · 24 shades · 1 review · 1.0 ★A velvety matte in a classic bullet. It gives a powder-soft touch and rich color, and leaves lips smooth and supple for hours. The most comfortable way into a matte finish for anyone bothered by the dry feel of liquid mattes.
Many colors in one product, for professional useMaster Art Lip Palette$70.90A creamy lipstick palette with 18 shades built on 6 core colors; a buildable matte texture enriched with vitamin E and shea butter. For color mixing and professional use. Currently unavailable — you can sign up for a restock alert on the product page.

In the wide shade ranges, some shades sell out from time to time; the shade selector on each product page shows which ones are available.

Long-wearing lipstick in four steps

How long a lipstick lasts depends as much on the canvas as on the product. Three of the four steps happen before the lipstick goes on.

Prep your lips

No lipstick sits well on dry, flaky lips — especially mattes. A gentle scrub or a soft rub with a damp cloth removes dead skin. Then moisturize with a nourishing product like Beyond Care Sheer and wait a few minutes.

Define the edge

Lip liner is the barrier that keeps lipstick from feathering; with intense and matte shades it’s nearly essential. Draw from the center of your lips out to the corners, then lightly fill in the whole lip with liner — that way color stays behind as the lipstick wears off.

Apply from the center out

The same goes for all six formulas: start at the center of your lips and work toward the corners. This direction defines your lip shape and keeps product from building up in the corners. With the palette and intense shades, a lip brush gives you more control.

Layer and set

Apply the first coat, blot your lips lightly with a tissue, then apply a second coat. Two thin coats outlast one thick coat and transfer less. With matte formulas this step noticeably boosts wear.

To add shine over your lipstick, see Lip Gloss; to see every lip step in order, visit the Lip Makeup Routine page; for all the products in one place, Lip Makeup.

What’s in the formula?

Six natural oils

Apricot · Jojoba · Shea · Murumuru · Coconut · Avocado

The backbone of Beyond Care Sheer. This blend forms a shield that protects lips from environmental factors like cold, wind and sun, and helps repair dryness and chapping.

Vitamins A, D, E and F

Vitamins A · D · E · F

Also in Beyond Care, alongside antioxidants. They aim to give lips elasticity and a youthful look — which explains why this lipstick behaves like a treatment.

Vitamin E & Shea Butter

Tocopherol · Butyrospermum Parkii

In the Lip Palette. Added so a high-pigment matte formula can keep lips soft and moisturized all day.

Waxes with different melting points

Cera Alba · Copernicia Cerifera · Candelilla

This is where the comfort of the Glossy and Matte Lipsticks comes from. Waxes with different melting points soften gradually at lip temperature, forming an even, controlled and comfortable film.

Isododecane & Trimethylsiloxysilicate

Volatile silicone system

The technical explanation behind Matte Liquid Lipstick’s 8-hour wear. After application, the volatile part evaporates and only a colored, transfer-resistant film stays on the lips.

Diisostearyl Malate

Emollient ester

The ingredient that helps creamy formulas glide and spread evenly on the lips. It adds comfort without a sticky feel.

Full ingredient lists are on each product page under Ingredients.

The four most common mistakes

Applying matte lipstick to dry lips

Matte formulas emphasize every rough spot on the lip surface. On flaky lips, matte lipstick looks patchy and streaky — that’s the canvas, not the formula. With matte lipstick, exfoliating and moisturizing aren’t optional; they’re a prerequisite.

Applying lip balm right before lipstick

Lipstick applied over an oily layer can’t grip; it slides and bleeds into the edges of your lips. Apply your moisturizing product at least 5 minutes before lipstick and let it absorb, or blot off the excess with a tissue.

Applying one thick coat

One thick coat transfers more and wears off unevenly. Two thin coats — with a light tissue blot in between — last longer and fade more evenly. The difference is most visible with dark shades.

Skipping lip liner

With intense colors, lipstick migrates past the lip line over the course of the day. Liner both creates a barrier and leaves color behind once the lipstick wears off. A liner in the same shade as your lipstick, or half a shade darker, gives the most natural result.

FAQ

Which lipstick lasts the longest?

Matte Liquid Lipstick. Its smudge-resistant formula is designed to last up to 8 hours without drying out your lips. As a general rule, matte finishes outlast glossy ones: the oils that create shine are also what make lipstick transfer.

Does matte lipstick dry out your lips?

It depends on the formula. Matte Liquid Lipstick was developed to wear long without drying; Matte Lipstick offers a velvety texture that leaves lips smooth and supple for hours. Still, prepping your lips before switching to a matte — exfoliating and moisturizing — makes a noticeable difference.

My lips are very dry. Which lipstick should I use?

Beyond Care Sheer Lipstick. With six natural oils and vitamins A, D, E and F, it targets dryness and chapping and gives a sheer, glossy finish. Wear it on its own as a treatment, or use it as a moisturizing base under a more intense lipstick.

What does a satin finish mean?

It’s the midpoint between glossy and matte. It doesn’t absorb light completely like a matte, or reflect it like a gloss — it leaves a natural, softly silky look on the lips. Satin Touch Lipstick has this finish; if you want a lipstick for every day, it’s the most balanced choice.

Why does my lipstick get on my teeth?

Usually from too much product and color spilling onto the inner edge of the lips. Apply two thin coats and blot lightly with a tissue after the first. The classic trick: put your index finger between your lips and pull it out — the excess from the inner edge stays on your finger.

What should I do before applying lipstick?

Three steps: remove dead skin (a gentle scrub or a soft rub with a damp cloth), moisturize and let it absorb, then outline with a lip liner. Without these three, no lipstick — whatever it costs — will wear well.

Which shade will suit me?

Look at your undertone. Cool undertones (bluish veins on your wrist) pair well with blue-based pinks, rose shades and cool reds. Warm undertones (greenish veins) look more natural in coral, terracotta, peach and orange-based reds. Nudes follow a different rule: look for one half a shade lighter or darker than your natural lip color.

When will the Lip Palette be back in stock?

It’s currently out of stock. You can sign up for a restock alert on the product page and you’ll be notified when the next batch arrives. If you’re looking for an alternative, you can partly recreate the palette’s color-mixing freedom with Matte Lipstick’s 24-shade range.

Pair with this page

Types of Lipstick: Color Your Lips with Matte, Liquid, Cream, and Glossy Shades

As the most important part of lip makeup, lipstick adds color, vibrancy, and allure to your lips, whether for everyday wear or special occasions. With matte, liquid, cream, and glossy lipsticks, you can find the look that suits your style. But lipstick isn't just a color; it's a form of expression, a mood, and the most beautiful reflection of your style. That's exactly why the topic of "types of lipstick" deserves a closer look.

What Is Lipstick and What Does It Do for Your Lips?

Lipstick is one of the most essential and popular products in the world of makeup. Besides coloring the lips, it defines their shape, brightens your expression, and completes your style. Beyond the aesthetic touch it adds, lipstick has many benefits. A well-formulated lipstick protects and moisturizes the lips. Vitamins, natural oils, and nourishing ingredients in its formula help keep lips soft and healthy. Choosing the right lipstick becomes even more important for lips that are dry or prone to chapping. The color of your lipstick directly affects your overall look. When the shade matches your skin's undertone, your face looks brighter and more vibrant. The texture of a lipstick also determines how it feels on your lips. Matte, glossy, creamy, or liquid textures offer different application experiences. Lipstick doesn't just color your lips; it becomes a symbol of your style and personality. Every time you apply it, it helps you feel a little stronger and more special. The history of lipstick goes back a very long way. From the ancient Egyptians to today, lip color has been a symbol of beauty and allure. Today, thanks to advances in technology and cosmetic science, almost every type of lipstick that touches our lips offers different formulas, textures, and effects. So how do you choose the right lipstick for your lips? With formulas to suit every taste, Alix Avien's matte, liquid, cream, and glossy lipsticks inspire you to make the right choice. It's time to discover every type of lipstick, its features, and when to reach for it.

Classic Matte Lipsticks: Timeless and Bold

Matte lipsticks are among the most popular and perhaps boldest types of lip makeup. Free of shine and offering a velvety finish, matte lipsticks fully cover the lips with intense pigment and provide long-lasting wear. The Alix Avien Matte Liquid Lipstick collection fully covers the lips with intense pigment, and its ability to last all day without touch-ups makes matte lipstick indispensable for everything from special events to everyday wear. The most important trick with matte lipsticks, however, is well-moisturized, smooth lips, because a matte finish can accentuate roughness and dryness. If your lips are chapped or dry, always use a lip scrub and a moisturizer before applying matte lipstick. That way the color sets perfectly and looks even more striking. One of the best things about matte lipsticks is that there are shades to suit almost every skin tone. From vivid reds to deep plums, from pastel pinks to earth tones, matte lipsticks make it easy to express your style.

Glossy and Shimmering Lipsticks: Vibrancy and Allure for Your Lips

Another captivating type of lipstick is the glossy, shimmering kind. These lipsticks give lips a slightly dewy, glossy look and are often chosen to add a youthful, energetic vibe. In natural-looking makeup, glossy lipsticks make the lips stand out and make the face look brighter and more vibrant. Shimmering lipsticks may contain tiny glitter or reflective particles, which help lips look fuller and plumper. If you have thin lips, the Beyond Care Sheer Lipstick and Glossy Lipstick lines give your lips a slightly dewy, glossy look and can be a great choice for adding volume. That said, glossy lipsticks generally wear less long than mattes and may need frequent touch-ups. But the comfort and moisturizing feel they offer make glossy lipsticks very well suited to everyday wear.

Satin and Cream Lipsticks: Everyday Makeup Essentials

Satin and cream lipsticks sit somewhere between matte and glossy lipsticks. With their soft textures and high pigmentation, cream lipsticks both color and moisturize the lips. In this way, they offer wear without the stiff feel of matte lipsticks or the sticky feel of glossy ones. Compared to the others, satin-finish lipsticks add a subtle sheen that creates a natural look on the lips. They're ideal for everyday makeup, office makeup, or anyone who prefers a simpler look in every area of life. Combining classic and modern lines, satin and cream lipsticks add an elegant touch to your skin and makeup.

Liquid Lipsticks: Long Wear and Intense Color Together

In recent years, liquid lipsticks have become one of the most talked-about and popular lipsticks in the makeup world. Liquid lipsticks provide long-lasting wear with a matte or semi-matte finish. They're ideal for anyone looking for long-wearing lipstick. Their fine brush defines the lip line and delivers intense color. Using a lip moisturizer before application keeps lips comfortable for longer.

Applied to the lips with a fine brush, moisturizing matte lipstick and matte liquid lipstick options combine long wear with intense color, with a matte or semi-matte finish that lasts and lasts. Easy to touch up during the day and slow to break down, these lipsticks are favorites for special occasions and for anyone who loves to wear makeup on a busy day. The biggest advantage of liquid lipstick is that it perfectly defines every lip line, each with its own unique shape, and delivers a high dose of color. Although liquid lipsticks mostly don't smudge or bleed while you wear them, using a lip moisturizer beforehand is a good way to keep your lips from drying out.

Lip Glosses for Light, Luminous Makeup

Usually clear or lightly tinted, lip glosses add shine and a hint of color to the lips. With their highly moisturizing properties, they're a top pick for people who don't enjoy wearing makeup or who prefer to look minimal. Lip glosses can also be applied over lipstick for extra shine and dimension. They're ideal for light makeup in the summer months. However, their wear is usually short, and they need frequent touch-ups.

Nourishing Lipsticks with Natural Ingredients: Putting Lip Health First

With growing interest in healthy ingredients in the cosmetics world, lipstick formulas have started to change. Nourishing lipsticks with natural oils, vitamins, and botanical extracts are made not just to color the lips but to care for them as well. If your lips are sensitive, dry, or prone to chapping, lipsticks with these ingredients are a great option for both beauty and lip health, bringing naturalness and beauty together.

What to Consider When Choosing a Lipstick

When choosing a lipstick, it's not just the type of lipstick that matters; your skin tone, lip shape, where you'll wear it, and your personal style matter a lot too. Orange-red shades look gorgeous on warm-undertoned skin, while fuchsias and blue-reds stand out on cool-undertoned skin. When it comes to lip shape, glossy and light shades may be a better choice for thin lips, while matte and dark colors look striking on full lips. Lipsticks are unique products that offer a wealth of color, texture, and expression in the makeup world. With matte, glossy, cream, liquid, nourishing, and special-effect options, there's a lipstick for every taste and need. Every lipstick you wear is really the way you tell the world who you are. The right lipstick brings out the strongest expression on your face and helps you feel more confident. Start exploring every type of lipstick to find the perfect one that pushes boundaries and reflects your style and mood. Remember, every lip is a canvas and every lipstick is a work of art.

How to Apply Lipstick: The Secrets to Flawless Application

The right lipstick technique makes your whole look more successful. Here's how to apply lipstick step by step:

• Exfoliate your lips to remove dead skin, then moisturize.

• Define your lip line with a lip liner.

• Apply your lipstick starting from the center of your lips and working outward.

• Gently blot away excess lipstick with a tissue.

• Apply a second coat to intensify the color.

• If you like, set it with translucent powder.

• Finally, you can add shine and volume with a lip gloss.

These techniques keep your lipstick fresh and flawless for longer.

Lipstick and Lip Health and Care

Some lipsticks can dry out the lips, especially long-wearing matte lipsticks. That's why it's important to pay attention to lip health and choose lipsticks with moisturizing ingredients and natural oils. Using a lip moisturizer before applying lipstick and caring for your lips regularly are essential for healthy, beautiful lips.

Lipstick Recommendations: Picks to Suit Your Style and Needs

When choosing a lipstick, your skin tone, lip shape, and purpose all matter. Cream or satin lipsticks in soft shades are comfortable for everyday wear. For special occasions, long-wearing matte or liquid lipsticks with intense color are the go-to. Those who want a natural look choose nude shades, while those who want to be bold can try bright, vibrant colors. And if lip health is a priority for you, choose nourishing lipsticks with natural ingredients.