New Arrivals

New Makeup Arrivals

This season’s additions point in two directions: prep and portability.

The products new to the catalog aren’t a random list. This round, the focus landed in two places: skin prep before your base, and the brushes, bags and organizers that let you take your makeup with you. The three doors below take you straight to the side you care about.

  • 5 new products
  • 717 reviews · 4.7 ★
  • 11 colors and shades
  • From $12.90
Makeup Fixing Spray

Makeup Fixing Spray

4.7 802

From $12.90

Travel Brush Set

Travel Brush Set

4.3 81

$93.90

Alix Avien 10 in 1 Multifunctional Makeup Brush

10 in 1 Multifunctional Makeup Brush

4.6 22

$99.00

Lumi Color Powder Blush - 150 Baby Pink

Lumi Color Powder Blush - 150 Baby Pink

4.7 42

$21.50

Dual Cosmetic Sharpener

Dual Cosmetic Sharpener

$19.90

Lumi Color Powder Blush - 151 Rose Petal

Lumi Color Powder Blush - 151 Rose Petal

4.7 42

$21.50

Lumi Color Powder Blush - 152 Peachy Lumo

Lumi Color Powder Blush - 152 Peachy Lumo

4.7 42

$21.50

Lumi Color Powder Blush - 153 Dried Rose

Lumi Color Powder Blush - 153 Dried Rose

4.7 42

$21.50

Lumi Color Powder Blush - 154 Tempting Brown

Lumi Color Powder Blush - 154 Tempting Brown

4.7 42

$21.50

Lumi Color Powder Blush - 155 Tender Brick

Lumi Color Powder Blush - 155 Tender Brick

4.7 42

$21.50

What changed this round?

You can see every new product in the grid above. This section explains why the list took this shape and which gap each product fills.

  1. 01

    The step before your base got stronger

    How your makeup holds up during the day is often decided by what you do to your skin before any makeup goes on. The two new toners target two separate concerns — one pores and oil balance, the other dullness — while the thermal water spray is for a refreshing mist over your makeup during the day.AHA & BHA Purifying Tonic 200 ml — [[F:purifying-tonic-200-ml]][[Y:purifying-tonic-200-ml]][[S:purifying-tonic-200-ml]]

  2. 02

    More brush shapes to choose from

    The same product gives a different result with a different brush: dense bristles press liquid in and build coverage, while wide, soft bristles diffuse powder. The brushes added this round fill the gaps in between — the large blending brush in particular makes it noticeably easier to build an eyeshadow transition over a wide area.Dome Brush XL — Large Eyeshadow Blending Brush — [[F:dome-brush-xl]][[Y:dome-brush-xl]][[S:dome-brush-xl]]

  3. 03

    Long-wearing color took center stage

    What the new color products have in common is that they’re portable and long-wearing: a blush stick, a waterproof lip tint, a holographic eye pencil. Stick and tint formulas don’t need a brush, which makes them the easiest products to touch up during the day.Delicate Glam Lip Tint — [[F:delicate-glam-lip-tint]] · [[TON:delicate-glam-lip-tint]] shades[[Y:delicate-glam-lip-tint]][[S:delicate-glam-lip-tint]]

How to add a new product to your routine

The only way to know whether a new product works is to test it as the single variable.

One new thing at a time

If you try two new products on the same day, you won’t know which one changed the result. This rule matters most for base and skin prep products.

Decide which step it replaces

A new product either fills an empty step or takes the place of something you already use. If it does neither, it will probably just sit in your bag.

Give it three days

A single use doesn’t tell you enough. Wear time, shine and how your skin reacts show up over three days of use. This window matters even more for a new toner.

Adjust your evening cleanse

New waterproof and long-wearing products don’t fully come off with a regular cleanser. If you’re adding a new tint or a waterproof pencil, take another look at your cleansing step too.

FAQ

How often are new arrivals updated?

This page gathers the latest additions to the catalog and is updated whenever new products come in.

What should I look at before buying a newly launched product?

Three questions are enough: does this product fill an empty step in my routine, or does it replace something I already have? Does its shade or finish suit my skin? And can I finish it within its shelf life after opening? If you can’t answer all three clearly, it makes sense to wait.

New products don’t have reviews yet. How do I decide?

Reviews take time to build up on new products. In the meantime, decide based on the formula and format: the product page tells you which skin type, which finish and which step the product was designed for. Reviews of established products in the same category also give you a general sense of what to expect from that category.

Do I need a new brush?

Yes, if there’s a job your current brush struggles with. Trying to both define and blend with one brush, or trying to cover a large area with a small brush, are the most common reasons results fall apart. Otherwise, a new brush is a luxury.

Keep exploring

How to Refresh Your Makeup Routine with the New Alix Avien Collection: 2026 Beauty Tips

Quick Answer: In the 2026 beauty world, makeup is no longer seen as a mask but as part of your skin and a layer of care. The hybrid formulas in Alix Avien’s new collection aim to repair your skin with actives like niacinamide and peptides while adding color. The primers and cell-renewing concealers you add to your routine sit at the heart of the "skinification" trend, offering both care and a fresh look all day long.

How Should You Apply a Stick Highlighter for a Wet, Natural Glow?

In a moment when the "clean girl" aesthetic is giving way to a livelier, more energetic look, the Alix Avien Stick Highlighter is becoming an essential. Where powder highlighters risk emphasizing pores, Alix Avien’s new cream stick highlighter wraps the skin in a lit-from-within glow with its hydrating effect.

The way it reflects light creates a healthy skin glow rather than an artificial glittery look, even when the sun is at its highest. You can dimension your face by tapping it on with your fingertips not just on your cheekbones but also above your upper lip and on your brow bone.

If you want to touch up during the day, pick it up on your finger and press it into your skin instead of swiping it directly on your face, so the foundation underneath stays put.

Can a Cleansing Balm Remove Waterproof Mascara? Expert Tips

Quick Answer: Yes, Alix Avien Cleansing Balm dissolves even the most stubborn waterproof mascaras in seconds without damaging your lashes. Its oil-based texture breaks down the water-resistant polymers in mascara so it lifts completely off your skin.

How Do You Protect Your Lashes When Saying Goodbye to Stubborn Mascara?

I know how exhausting it can be to battle a stubborn mascara around the delicate eye area after putting so much care into your makeup that morning. Especially if you use Alix Avien’s extra sweat- and humidity-resistant mascaras, classic water-based cleansers can sometimes fall short. This is where Cleansing Balm comes in, with a special texture that melts from a solid into a silky oil. Working on the principle that oil dissolves oil, this formula gently loosens the ingredients that help mascara cling to your lashes. Instead of rubbing your eyes or tugging with a cotton pad, making circular motions with your fingertips is the most effective way to prevent lash loss.

Why Does Cleansing Balm’s "Milky" Transformation with Water Matter?

As a makeup artist, the problem I run into most often in the field is that heavy, greasy feeling oil-based cleansers leave on the skin.
But Alix Avien’s new-generation cleansing balm turns into a milky texture the moment it touches water and rinses off your skin in one go. The nourishing ingredients in it care for your lashes while removing makeup, helping keep them from drying out. If you’ve worn long-wearing products like Matte Foundation or intense eye makeup all day, this balm’s pore-deep cleanse turns your makeup removal into a "self-care" ritual.

Real-Life Challenges: Tips for Leaving No Residue Around the Eyes

The biggest mistake people make when they’re tired after a long event or a late night at work is wiping off only the top layer of mascara and stopping there. Those dark circles you see under your eyes when you wake up the next morning are actually mascara
pigments that didn’t get removed. When using Cleansing Balm, I want to remind you to always apply it with dry hands to dry skin. On wet skin, the balm’s dissolving power drops and the mascara doesn’t fully melt. If your mascara is very heavy, leave the balm on your lashes for about 30 seconds to let the oil work into the product; that way, not a trace will be left when you rinse.

How to Remove Makeup Without Drying Out Your Skin: A Cleansing Balm Guide

Taking off your makeup at the end of the day should become a "self-care" ritual rather than a chore. The new Cleansing Balm melts away even waterproof makeup in seconds with its nourishing texture, without stressing the skin. The residue feeling that’s the biggest drawback of oil-based cleansers gives way to a soft, clean-feeling texture with this product.

Its natural ingredients are right in line with 2026’s minimalist ingredient philosophy; it cleanses the skin while protecting its barrier. When you massage the makeup cleansing balm onto dry skin and then rinse with lukewarm water, you’ll immediately feel the freshness of a double cleanse.

Secrets to Seamless Complexion Makeup with a Rotating Battery-Powered Makeup Brush

Technology’s most practical contribution to makeup, the Alix Avien Rotating Magnetic Makeup Brush promises an even blend as if it came from the hands of a professional makeup artist. Thanks to its rotating head, it works foundation or BB cream into the skin in seconds while eliminating brush streaks.

With fast-drying products like Matte Foundation in particular, this brush’s speed and circular motion help the product settle into the skin without patchiness. Don’t press too hard when using the brush; letting the device’s own rotation speed work with your skin gives you the most natural result.

A Long-Lasting Fix for Under-Eye Concerns with the Cell-Renewing Supreme Cover Concealer

The days of products that dry out the skin and make lines more visible while you try to cover under-eye circles are over. The new Supreme Cover Care Concealer offers high coverage with its light, creamy texture while providing anti-aging care for the eye area. Its 12-hour wear means your under-eyes keep that first-moment freshness even when you head out to dinner after work.

Its transfer-resistant formula won’t rub off on your clothes and stays in place all day. If the skin around your eyes is very dry, you can boost its moisture balance by using Rejuvenating Eye Base Cream before applying concealer, so your makeup looks much brighter.

How to Keep Your Look Intact After a Meal with the New Matte Liquid Lipstick Line

Matte lipsticks drying out the lips and creating a cracked look was the reason many women avoided them. Alix Avien’s new Matte Liquid Lipstick line delivers intense color in a single swipe with its pigment-rich formula while never drying out your lips. Up to 8 hours of wear and a non-sticky texture keep you comfortable even on your busiest days.

If you want to touch up after a meal, instead of wiping off all your lipstick, just dab a little on the center and blend it with your finger; the formula is designed to layer.

Step by Step: Complexion Prep with New Alix Avien Products

  1. Cleanse: To clear your skin of any residue, gently cleanse with Cleansing Balm.
  2. Prep: If your skin tone is uneven, even out your base with Alix Avien Color Correcting Makeup Base.
  3. Apply: Use the Rotating Magnetic Makeup Brush to blend your foundation evenly into your skin.
  4. Highlight: Use Stick Highlighter to add natural light to the high points of your face.
  5. Set: For all-day wear, finish your routine with a mist of Makeup Fixing Spray.

Can a Battery-Powered Makeup Brush Be Used with Any Foundation?

The most high-tech member of your makeup bag, the Rotating Magnetic Makeup Brush, or rotating battery-powered makeup brush, is actually quite versatile; however, you need a different strategy for each foundation texture. As a makeup artist, the biggest mistake I see in the field is assuming the brush will make every product
"disappear" on its own. The different textures across Alix Avien’s wide complexion range can produce completely different results when combined with this brush’s rotation speed.

Which Foundation Textures Work Best with a Battery-Powered Makeup Brush? An Expert’s Experience

If you have a fluid, highly hydrating product like Liquid Foundation, the battery-powered makeup brush becomes a true magic wand for you. The brush’s magnetic head, which rotates 360 degrees, pushes liquid formulas evenly into the skin down to the pores, while eliminating the annoying streaking risk of applying by hand.

A little tip: Instead of dropping your liquid product straight onto the brush, dot it onto your face first and then turn on the brush; this keeps the product from getting lost between the bristles. Especially for office
makeup that needs to stay fresh all day, this method helps foundation settle into the skin as a much thinner, "living" layer.

What Can You Do to Avoid Brush Marks When Applying Matte Foundation? Practical Solutions

By nature, matte-finish products tend to set the moment they touch the skin. When applying fast-drying formulas like Matte Foundation with a battery-powered makeup brush, speed is your best friend. Glide the brush quickly in circular motions from the center of your face outward without letting it linger too long on your skin. If your skin is very dry and you’re worried the matte foundation will cake under the brush, you can strengthen your skin’s moisture barrier before application by using Alix Avien Rejuvenating Face Base Cream. This way, the brush’s rotating motion helps you spread the matte texture without stressing the skin or creating a "patchy" look.

Challenges and Tricks of Using a Battery-Powered Brush with Stick and High-Coverage Foundations

With products that are more solid or promise high coverage, like Ultracloser Foundation, using a battery-powered makeup brush takes a bit more technique. The dense pigments in stick products, combined with the brush’s rotation speed, can sometimes cause too much product to build up in one area. The key here is not to press the brush too hard against your skin; let the magnetic
head’s own speed regulate the pressure on the product. When you check how it looks in the light, you’ll notice this method gives a much more professional, "airbrushed" finish compared to spreading by hand.

Why Do Post-Makeup Cleansing and Brush Care Matter?

The most technical detail of using a battery-powered brush actually starts after application is done. Although the brush’s magnetic head detaches easily for cleaning, the residue left between the bristles after using a dense formula like Compact Foundation ruins the quality of the next application. Product buildup drying between the
bristles can leave scratchy streaks on your skin and make foundation look textured.
Cleaning the brush head after every use is the most important step to make sure your Alix Avien complexion products leave that signature smooth finish on your skin.

A Step-by-Step Guide to Flawless Complexion Makeup with a Battery-Powered Makeup Brush:

  1. Prep: Cleanse your skin with Cleansing Balm and moisturize so it’s ready for brush application.
  2. Base: Apply a primer suited to your skin type so the brush glides more easily over your skin.
  3. Distribute: Dot your foundation or BB Cream onto your face.
  4. Apply: Run the brush at its lowest speed and spread the product with soft circular motions.
  5. Details: In tight areas like the inner corners of your eyes and the sides of your nose, rely on the brush’s rotation and use tapping motions.
  6. Set: Once you’re done, lock in the smooth look with a mist of Makeup Fixing Spray.

Combining Italian elegance with technology, this brush, paired with the right Alix Avien
product, helps the makeup you did in the morning keep its first-moment freshness even after a meal.

How Should You Wear Colored Mascara in 2026 Eye Makeup Trends? Alix Avien Product Picks

In 2026, we’re seeing the "clean girl" era come to an end in the makeup world and a much freer, livelier period begin. Instead of hours-long skin prep, the spotlight is now on looks that take just five minutes and put the focus on your eyes. If you want to keep up with this new trend, you should definitely try the bold mascara options in Alix Avien’s wide color range, such as blue, green, red and
purple.

What Should You Look for When Choosing a Colored Mascara That Revives Tired Eyes?

As a makeup artist, what I’ve observed is that colorful products are no longer just for the runway; they’ve become part of everyday life. The colored mascara options in the Alix Avien collection instantly make you look more refreshed, especially on days you look tired, when combined with a touch of shimmer on the inner corners of your eyes.
Alongside the brand’s classic black and natural brown options, these vibrant shades are the shortcut to capturing 2026’s realistic makeup aesthetic.

Which Eye Color Does Blue Mascara Suit Best?

Blue shades create a different depth with every eye color, but they’re tailor-made for bringing out the warm
flecks in brown eyes.

How Do You Get a Trendy Look in Five Minutes with a Quick Application?

You don’t need to put in much effort when it comes to application. An Alix Avien mascara applied after a single metallic shadow or holographic touch has the power to finish your entire look on its own. If you have sensitive eyes, the brand’s
dermatologically tested formulas help you feel comfortable all day. Their humidity- and sweat-resistant textures in particular keep the color vibrant even in the summer months.

An expert tip to keep mascara from running: Dusting a very light layer of translucent powder over your lashes before application helps your Alix Avien mascara cling to your lashes like a
magnet.

Vegan Options for Eco-Conscious, Stylish Eyes

When you try this trend, keeping your lips calm with an Alix Avien nude lipstick draws all the attention to your eyes. The mascaras in the brand’s vegan line let you make an eco-conscious choice without compromising on style. The plant and fruit extracts in them care for your lashes while adding color. Remember, in 2026 the goal isn’t to look pretty for someone else; it’s to feel much better about yourself through the energy of color.

Should Colored Mascara Only Go on the Upper Lashes?

No, bold, colorful emphasis on the lower lashes is very popular in 2026 trends, so you can generously apply your Alix Avien mascara to your lower lashes too for a modern "doll-like" effect.

How Should You Cleanse After Makeup?

Using Alix Avien’s bi-phase makeup removers to take off these highly pigmented, long-wearing colors lets you cleanse in seconds without stressing the delicate eye area.