Category · Complexion

Face Makeup

Face makeup isn’t about picking a product — it’s about the order.

The same foundation looks flawless on one person and fades by mid-afternoon on another. The difference usually isn’t the foundation; it’s the layer underneath it and the layer on top. This page doesn’t cover face products one by one; it shows which problem gets solved at which step and drops you into the right subcategory.

55 products11 subcategoriesBase · color · careFace brushes included

At a glance

Alix Avien Makeup Fixing Spray – 150 ml can

Makeup Fixing Spray

4.7 802

From $12.90

Powder Blush - 101 Nude Pink

Powder Blush - 101 Nude Pink

3.8 4

$25.95

Alix Avien 10 in 1 Multifunctional Makeup Brush

10 in 1 Multifunctional Makeup Brush

4.6 22

$119.95

Baked Blush - 101 Marble Peach

Baked Blush - 101 Marble Peach

2.7 3

$25.95

Alix Avien Baked Highlighter – 01 Sparkling Ivory

Baked Highlighter - 01 Sparkling Ivory

4.0 3

$37.95

Alix Avien Anti Aging Foundation – 501 Light Beige

Anti Aging Foundation - 501 Light Beige

5.0 1

$31.95

Liquid Blusher - 01 Tender Peach

Liquid Blusher - 01 Tender Peach

4.7 280

$21.95

Alix Avien Foundation Brush – dense angled foundation brush

Foundation Brush

4.8 1059

$31.95

Liquid Concealer - 101 Light Ivory

Liquid Concealer - 101 Light Ivory

4.8 5

$18.95

Alix Avien Supreme Cover Concealer – 901 Pure Ivory

Supreme Cover Concealer - 901 Pure Ivory

4.7 162

$23.95

Alix Avien Rejuvenating Face Base Cream – open jar with cream texture

Rejuvenating Face Base Cream

4.8 256

$34.95

Ultracloser Foundation - 1

Ultracloser Foundation - 1

4.0 4

$24.95

Alix Avien Round Brush – oval concealer brush

Round Brush

4.8 305

$29.95

Alix Avien Blusher Brush – rounded soft blush brush

Blusher Brush

4.8 199

$31.95

Liquid Highlighter - Sparkling Crystals

Liquid Highlighter - Sparkling Crystals

4.8 6

$30.90

Powder Highlighter - Pink

Powder Highlighter - Pink

5.0 1

$25.95

Multi-Functional Makeup Remover - Main

Multi-Functional Makeup Remover

4.6 65

$24.95

Alix Avien Powder Brush – large fluffy powder brush

Powder Brush

4.7 53

$31.95

Liquid Foundation - 301 Soft Ivory

Liquid Foundation - 301 Soft Ivory

5.0 1

$28.95

Alix Avien Color Correcting Makeup Base – Mint

Color Correcting Makeup Base - Mint

5.0 1

$39.95

Primary Pro Glow - Main

Primary Pro Glow

$29.95

Compact Powder - 01 Porcelain

Compact Powder - 01 Porcelain

4.8 4

$23.95

Pre & Post Makeup Fixing Spray - Main

Pre & Post Makeup Fixing Spray

4.6 108

$29.95

Alix Avien Natlook BB Cream – 10 Fair to Light

Natlook BB Cream - 10 Fair to Light

4.6 64

$21.95

Powder Blush - 102 Peachy Rose

Powder Blush - 102 Peachy Rose

3.8 4

$25.95

Baked Blush - 102 Dirty Rose

Baked Blush - 102 Dirty Rose

2.7 3

$25.95

Alix Avien Baked Highlighter – 02 Golden Glow

Baked Highlighter - 02 Golden Glow

4.0 3

$37.95

Alix Avien Anti Aging Foundation – 502 Pale Sand

Anti Aging Foundation - 502 Pale Sand

5.0 1

$31.95

Liquid Blusher - 02 Elegant Pink

Liquid Blusher - 02 Elegant Pink

4.7 280

$21.95

Liquid Concealer - 102 Rose Beige

Liquid Concealer - 102 Rose Beige

4.8 5

$18.95

Alix Avien Supreme Cover Concealer – 902 Soft Beige

Supreme Cover Concealer - 902 Soft Beige

4.7 162

$23.95

Ultracloser Foundation - 2

Ultracloser Foundation - 2

4.0 4

$24.95

Liquid Highlighter - Bright Gold

Liquid Highlighter - Bright Gold

4.8 6

$30.90

Powder Highlighter - Gold

Powder Highlighter - Gold

5.0 1

$25.95

Liquid Foundation - 302 Ochre Beige

Liquid Foundation - 302 Ochre Beige

5.0 1

$28.95

Alix Avien Color Correcting Makeup Base – Lavender Rose

Color Correcting Makeup Base - Lavender Rose

5.0 1

$39.95

Compact Powder - 02 True Beige

Compact Powder - 02 True Beige

4.8 4

$23.95

Alix Avien Natlook BB Cream – 20 Light To Medium

Natlook BB Cream - 20 Light To Medium

4.6 64

$21.95

Powder Blush - 103 Coral Pink

Powder Blush - 103 Coral Pink

3.8 4

$25.95

Baked Blush - 103 Sparkling Cinnamon

Baked Blush - 103 Sparkling Cinnamon

2.7 3

$25.95

Alix Avien Baked Highlighter – 03 Sunkissed Radiance

Baked Highlighter - 03 Sunkissed Radiance

4.0 3

$37.95

Alix Avien Anti Aging Foundation – 503 Soft Peach

Anti Aging Foundation - 503 Soft Peach

5.0 1

$31.95

Liquid Blusher - 03 Warm Apricot

Liquid Blusher - 03 Warm Apricot

4.7 280

$21.95

Liquid Concealer - 103 Creamy Beige

Liquid Concealer - 103 Creamy Beige

4.8 5

$18.95

Alix Avien Supreme Cover Concealer – 903 Elegant Ivory

Supreme Cover Concealer - 903 Elegant Ivory

4.7 162

$23.95

Ultracloser Foundation - 3

Ultracloser Foundation - 3

4.0 4

$24.95

Liquid Highlighter - Mirrored Bronze

Liquid Highlighter - Mirrored Bronze

4.8 6

$30.90

Powder Highlighter - Nude

Powder Highlighter - Nude

5.0 1

$25.95

Liquid Foundation - 303 Fair Sand

Liquid Foundation - 303 Fair Sand

5.0 1

$28.95

Alix Avien Color Correcting Makeup Base – Purple

Color Correcting Makeup Base - Purple

5.0 1

$39.95

Compact Powder - 03 Buff

Compact Powder - 03 Buff

4.8 4

$23.95

Alix Avien Natlook BB Cream – 30 Medium

Natlook BB Cream - 30 Medium

4.6 64

$21.95

Powder Blush - 104 Sweetie

Powder Blush - 104 Sweetie

3.8 4

$25.95

Baked Blush - 104 Dazzling Chocolate

Baked Blush - 104 Dazzling Chocolate

2.7 3

$25.95

Alix Avien Anti Aging Foundation – 504 Natural Beige

Anti Aging Foundation - 504 Natural Beige

5.0 1

$31.95

Liquid Blusher - 04 Pinkish Terracotta

Liquid Blusher - 04 Pinkish Terracotta

4.7 280

$21.95

Liquid Concealer - 104 Warm Bisque

Liquid Concealer - 104 Warm Bisque

4.8 5

$18.95

Alix Avien Supreme Cover Concealer – 904 Pale Peach

Supreme Cover Concealer - 904 Pale Peach

4.7 162

$23.95

Liquid Foundation - 304 Buff

Liquid Foundation - 304 Buff

5.0 1

$28.95

Compact Powder - 04 Light Ivory

Compact Powder - 04 Light Ivory

4.8 4

$23.95

Alix Avien Natlook BB Cream – 40 Medium To Dark

Natlook BB Cream - 40 Medium To Dark

4.6 64

$21.95

Powder Blush - 105 Babe

Powder Blush - 105 Babe

3.8 4

$25.95

Baked Blush - 105 Bright Nude

Baked Blush - 105 Bright Nude

2.7 3

$25.95

Alix Avien Anti Aging Foundation – 505 Warm Peach

Anti Aging Foundation - 505 Warm Peach

5.0 1

$31.95

Liquid Blusher - 05 Burnt Terracotta

Liquid Blusher - 05 Burnt Terracotta

4.7 280

$21.95

Liquid Concealer - 105 Cool Rose

Liquid Concealer - 105 Cool Rose

4.8 5

$18.95

Alix Avien Supreme Cover Concealer – 905 Vanilla Rose

Supreme Cover Concealer - 905 Vanilla Rose

4.7 162

$23.95

Liquid Foundation - 305 Warm Sand

Liquid Foundation - 305 Warm Sand

5.0 1

$28.95

Compact Powder - 05 Bisque

Compact Powder - 05 Bisque

4.8 4

$23.95

Powder Blush - 106 Glowing Rose

Powder Blush - 106 Glowing Rose

3.8 4

$25.95

Baked Blush - 106 Sensual Rose

Baked Blush - 106 Sensual Rose

2.7 3

$25.95

Alix Avien Anti Aging Foundation – 506 Light Honey

Anti Aging Foundation - 506 Light Honey

5.0 1

$31.95

Liquid Blusher - 06 Dried Rose

Liquid Blusher - 06 Dried Rose

4.7 280

$21.95

Liquid Concealer - 106 Creamy

Liquid Concealer - 106 Creamy

4.8 5

$18.95

Alix Avien Supreme Cover Concealer – 906 Blushing Rose

Supreme Cover Concealer - 906 Blushing Rose

4.7 162

$23.95

Liquid Foundation - 306 Light Peach

Liquid Foundation - 306 Light Peach

5.0 1

$28.95

Compact Powder - 06 Creamy

Compact Powder - 06 Creamy

4.8 4

$23.95

Powder Blush - 107 Soft Peach

Powder Blush - 107 Soft Peach

3.8 4

$25.95

Baked Blush - 101 Marble Peach

Baked Blush - 28 Sweet Rose

2.7 3

$25.95

Alix Avien Anti Aging Foundation – 507 Natural Buff

Anti Aging Foundation - 507 Natural Buff

5.0 1

$31.95

Liquid Concealer - 107 Warm Desert

Liquid Concealer - 107 Warm Desert

4.8 5

$18.95

Alix Avien Supreme Cover Concealer – 907 Creamy Biscuit

Supreme Cover Concealer - 907 Creamy Biscuit

4.7 162

$23.95

Liquid Foundation - 307 True Sand

Liquid Foundation - 307 True Sand

5.0 1

$28.95

Compact Powder - 07 Tinted Ivory

Compact Powder - 07 Tinted Ivory

4.8 4

$23.95

Powder Blush - 108 Sweet Apricot

Powder Blush - 108 Sweet Apricot

3.8 4

$25.95

Baked Blush - 101 Marble Peach

Baked Blush - 33 Warm Peach

2.7 3

$25.95

Alix Avien Anti Aging Foundation – 508 Sable Sand

Anti Aging Foundation - 508 Sable Sand

5.0 1

$31.95

Liquid Concealer - 108 Butter Milk

Liquid Concealer - 108 Butter Milk

4.8 5

$18.95

Alix Avien Supreme Cover Concealer – 908 Luscious Apricot

Supreme Cover Concealer - 908 Luscious Apricot

4.7 162

$23.95

Liquid Foundation - 308 Beige

Liquid Foundation - 308 Beige

5.0 1

$28.95

Compact Powder - 08 Cool Rose

Compact Powder - 08 Cool Rose

4.8 4

$23.95

Powder Blush - 109 Pretty Blush

Powder Blush - 109 Pretty Blush

3.8 4

$25.95

Baked Blush - 101 Marble Peach

Baked Blush - 127 Opaque Rose

2.7 3

$25.95

Alix Avien Anti Aging Foundation – 509 Warm Amber

Anti Aging Foundation - 509 Warm Amber

5.0 1

$31.95

Alix Avien Liquid Concealer 109 Soft Sand

Liquid Concealer - 109 Soft Sand

4.8 5

$18.95

Alix Avien Supreme Cover Concealer – 909 Cashew Beige

Supreme Cover Concealer - 909 Cashew Beige

4.7 162

$23.95

Liquid Foundation - 309 Cashmere Beige

Liquid Foundation - 309 Cashmere Beige

5.0 1

$28.95

Compact Powder - 09 Golden Sand

Compact Powder - 09 Golden Sand

4.8 4

$23.95

Powder Blush - 110 Passionate Pink

Powder Blush - 110 Passionate Pink

3.8 4

$25.95

Alix Avien Anti Aging Foundation – 510 Deep Peach

Anti Aging Foundation - 510 Deep Peach

5.0 1

$31.95

Liquid Concealer - 101 Light Ivory

Liquid Concealer - 160 Amber

4.8 5

$18.95

Alix Avien Supreme Cover Concealer – 910 Milky Walnut

Supreme Cover Concealer - 910 Milky Walnut

4.7 162

$23.95

Liquid Foundation - 310 Pale Camel

Liquid Foundation - 310 Pale Camel

5.0 1

$28.95

Compact Powder - 10 Soft Desert

Compact Powder - 10 Soft Desert

4.8 4

$23.95

Powder Blush - 111 Fuchsia

Powder Blush - 111 Fuchsia

3.8 4

$25.95

Alix Avien Anti Aging Foundation – 511 Deep Honey

Anti Aging Foundation - 511 Deep Honey

5.0 1

$31.95

Liquid Concealer - 101 Light Ivory

Liquid Concealer - 162 Fresh Cinnamon

4.8 5

$18.95

Alix Avien Supreme Cover Concealer – 911 Sandy Amber

Supreme Cover Concealer - 911 Sandy Amber

4.7 162

$23.95

Liquid Foundation - 311 Deep Beige

Liquid Foundation - 311 Deep Beige

5.0 1

$28.95

Compact Powder - 11 Caramel

Compact Powder - 11 Caramel

4.8 4

$23.95

Powder Blush - 112 Rosewood

Powder Blush - 112 Rosewood

3.8 4

$25.95

Alix Avien Anti Aging Foundation – 512 Warm Brown

Anti Aging Foundation - 512 Warm Brown

5.0 1

$31.95

Liquid Concealer - 101 Light Ivory

Liquid Concealer - 163 Caramel Woods Brown

4.8 5

$18.95

Alix Avien Supreme Cover Concealer – 912 Honey Cinnamon

Supreme Cover Concealer - 912 Honey Cinnamon

4.7 162

$23.95

Liquid Foundation - 312 Warm Caramel

Liquid Foundation - 312 Warm Caramel

5.0 1

$28.95

Compact Powder - 12 Cinnamon

Compact Powder - 12 Cinnamon

4.8 4

$23.95

Powder Blush - 113 Dusty Terracotta

Powder Blush - 113 Dusty Terracotta

3.8 4

$25.95

Alix Avien Anti Aging Foundation 550 Cream Caramel

Anti Aging Foundation - 550 Cream Caramel

5.0 1

$31.95

Liquid Concealer - 101 Light Ivory

Liquid Concealer - 165 Spicy Amber

4.8 5

$18.95

Liquid Foundation - 301 Soft Ivory

Liquid Foundation - LF361 Amber

5.0 1

$28.95

Compact Powder - 01 Porcelain

Compact Powder - P13 Amber

4.8 4

$23.95

Alix Avien Anti Aging Foundation 555 Soft Honey

Anti Aging Foundation - 555 Soft Honey

5.0 1

$31.95

Liquid Concealer - 101 Light Ivory

Liquid Concealer - 167 Spicy Brown

4.8 5

$18.95

Liquid Foundation - 301 Soft Ivory

Liquid Foundation - LF362 Fresh Cinnamon

5.0 1

$28.95

Compact Powder - 01 Porcelain

Compact Powder - P14 Fresh Cinnamon

4.8 4

$23.95

Alix Avien Anti Aging Foundation 560 Warm Honey

Anti Aging Foundation - 560 Warm Honey

5.0 1

$31.95

Liquid Concealer - 101 Light Ivory

Liquid Concealer - 170 Warm Nutmeg

4.8 5

$18.95

Liquid Foundation - 301 Soft Ivory

Liquid Foundation - LF363 Caramel Woods Brown

5.0 1

$28.95

Compact Powder - 01 Porcelain

Compact Powder - P15 Caramel Woods Brown

4.8 4

$23.95

Alix Avien Anti Aging Foundation – 501 Light Beige

Anti Aging Foundation - AF565 Spicy Amber

5.0 1

$31.95

Liquid Foundation - 301 Soft Ivory

Liquid Foundation - LF365 Spicy Amber

5.0 1

$28.95

Compact Powder - 01 Porcelain

Compact Powder - P16 Spicy Amber

4.8 4

$23.95

Alix Avien Anti Aging Foundation – 501 Light Beige

Anti Aging Foundation - AF570 Warm Nutmeg

5.0 1

$31.95

Liquid Foundation - 301 Soft Ivory

Liquid Foundation - LF367 Spicy Brown

5.0 1

$28.95

Compact Powder - 01 Porcelain

Compact Powder - P17 Spicy Brown

4.8 4

$23.95

Alix Avien Anti Aging Foundation – 501 Light Beige

Anti Aging Foundation - AF561 Amber

5.0 1

$31.95

Liquid Foundation - 301 Soft Ivory

Liquid Foundation - LF370 Warm Nutmeg

5.0 1

$28.95

Compact Powder - 01 Porcelain

Compact Powder - P18 Warm Nutmeg

4.8 4

$23.95

Alix Avien Anti Aging Foundation – 501 Light Beige

Anti Aging Foundation - AF562 Fresh Cinnamon

5.0 1

$31.95

Liquid Foundation - 301 Soft Ivory

Liquid Foundation - 31 Light Ivory

5.0 1

$28.95

Alix Avien Anti Aging Foundation – 501 Light Beige

Anti Aging Foundation - AF563 Caramel Woods Brown

5.0 1

$31.95

Liquid Foundation - 301 Soft Ivory

Liquid Foundation - 32 Ivory Nude

5.0 1

$28.95

Alix Avien Anti Aging Foundation – 501 Light Beige

Anti Aging Foundation - AF567 Spicy Brown

5.0 1

$31.95

Liquid Foundation - 301 Soft Ivory

Liquid Foundation - 33 Porcelain

5.0 1

$28.95

Alix Avien Anti Aging Foundation – 501 Light Beige

Anti Aging Foundation - 51 Seashell

5.0 1

$31.95

Liquid Foundation - 301 Soft Ivory

Liquid Foundation - 34 Shell Ivory

5.0 1

$28.95

Alix Avien Anti Aging Foundation – 501 Light Beige

Anti Aging Foundation - 52 Warm Ivory

5.0 1

$31.95

Liquid Foundation - 301 Soft Ivory

Liquid Foundation - 35 Sand

5.0 1

$28.95

Alix Avien Anti Aging Foundation – 501 Light Beige

Anti Aging Foundation - 53 Light Almond

5.0 1

$31.95

Alix Avien Anti Aging Foundation – 501 Light Beige

Anti Aging Foundation - 54 Pure Beige

5.0 1

$31.95

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Where are you in your face makeup?

Whichever row on the left describes you today, the answer is in that row’s subcategory. Each category has its own buying guide; once you’re there, products are sorted by skin type and finish.

SituationStart hereWhy
My foundation slides off during the day and settles into poresMakeup PrimerMatte · glow · color correcting · water-basedSliding and settling into pores are almost always a problem with the surface underneath, not the foundation. Primer creates a thin film on top of the skin; foundation grips that film instead of the skin.
I want to even out my skin tone and get coverageFoundationLiquid · compactCoverage needs and finish preference (matte, natural, dewy) are the two axes that decide your foundation. The category page lays out both in a single table.
I don’t want a heavy base, and I want some skincare tooBB and CC CreamHydration, color and care in one stepBB cream moisturizes and gives light coverage; CC cream targets uneven tone and redness. Both leave a thinner layer than foundation and are plenty for everyday wear.
I have dark circles, spots or acne marksConcealerLiquid · high coverageConcealer goes only on the target, not the whole face, and it comes after foundation. Covering an area the foundation already covered makes makeup look heavy.
I get shiny by the afternoon and makeup collects in creasesPowderLoose · compact · bakedLoose powder sets and mattifies; compact powder rides in your bag for touch-ups during the day. They don’t do the same job, and you can use both.
My skin looks dull and I want some lifeBlushPowder · liquid · stickOnce the base is in place, color is the first thing the face loses. Blush is the most affordable step toward making a complexion look natural — pick the formula by skin type.
My features look flat and I want depthContour & BronzerCream · stick · powderContour builds shadow, bronzer adds warmth. Cream and stick formulas blend more easily for a natural shadow; powder formulas give a sharper result.
I want a pop of light, a glassy lookHighlighterLiquid · powder · stickHighlighter does the opposite of contour: instead of shadow, it builds height. Cheekbones, the bridge of the nose and the inner corner of the eye — three points are enough for most faces.
My makeup doesn’t last until eveningMakeup Setting SpraySpray · aerosol and non-aerosolSetting spray binds the layers together and breaks up the powdery look powder can leave. It’s the last step of your makeup; it goes on at the very end, not before.
I want to prep my skin before makeupTonerAHA & BHA · PDRN · thermal waterToner removes residue left after cleansing and preps the skin to hold moisture. For a base that’s battling the look of pores, it’s the most decisive step before makeup.
I want to remove makeup properly at the end of the dayMakeup RemoverBalm · oil · bi-phase · wipesSilicone primer and waterproof foundation don’t fully come off with soap and water. Break down your makeup with an oil or balm first, then wash with your regular cleanser.
My products are good but application ruins the resultFace BrushesFoundation · concealer · powder · contourBristle density decides the result: dense packing presses liquid and builds coverage, loose packing diffuses powder and keeps it light. The wrong brush makes a good foundation look patchy.

Price and stock information comes from the store; the current status is always shown on the product page.

Not sure where to start?

Four products from four separate steps — used together, they build a complete complexion.

StepProductWhat it does
Build the baseRejuvenating Face Base Cream$34.95 · 217 reviews · 4.8 ★Smooths and nourishes in a single step. In a light routine, it takes on primer and care at once.
Cover imperfectionsSupreme Cover Concealer$23.95 · 12 shades · 115 reviews · 4.7 ★High coverage that targets dark circles and spots. Thanks to its wide shade range, it works as both a concealer and a highlighter.
Add colorLiquid Blusher$21.95 · 6 colors · 229 reviews · 4.7 ★The creamy liquid texture melts into skin and doesn’t leave the powdery look of a powder blush. Vitamin E leaves a matte finish without drying.
Lock it inMake Up Fixing Spray$12.90 · 717 reviews · 4.7 ★Binds the layers together and breaks up the powdery look of powder.

Why does the order matter so much?

Almost every face makeup problem — sliding, flaking, settling into creases — comes from the wrong order, not the wrong product.

Prep

Cleanser, toner and moisturizer. Wait for everything to absorb. Primer applied to damp skin pills; primer applied to dry skin flakes.

Build the base

Primer, then foundation or BB cream. Concealer comes last: you don’t re-cover what the foundation already covered, so your makeup stays thin.

Add dimension

Contour builds shadow, blush adds life, highlighter brings light. Cream products go before powder, powder products after — the other way around makes blending impossible.

Set it, take it off at night

Press powder only onto shiny areas and finish with setting spray. At the end of the day, remove it with a makeup remover; tomorrow’s base starts with this step.

To see the same flow step by step with products, check out the Flawless Skin Routine; for a quick morning, see Ready in 15 Minutes.

The three most common mistakes

Testing foundation shades on the back of your hand

The color of your hand isn’t the color of your face. Test shades along the jawline and check them in daylight: the right shade is the one that leaves no line between face and neck. If you’re stuck between two shades, choose the deeper one; a shade that’s too light makes the face look gray.

Pressing powder all over the face

Powder sets, but it also adds thickness. A thin layer on the T-zone and areas that crease is enough. Powder applied to the whole face emphasizes fine lines and leaves a dusty look by evening.

Applying concealer before foundation

Foundation wipes away concealer as it passes over it. The right order is foundation, then concealer; that way, only as much product as needed goes only where it’s really needed. Set concealer with a tiny bit of powder.

FAQ

In what order do you apply face makeup?

After cleanser and moisturizer: makeup primer, foundation or BB cream, concealer, powder, contour, blush, highlighter and setting spray at the very end. The one rule: creamy textures go before powder, powder textures after. When this order is broken, products don’t blend; they pile up on top of each other.

What’s the minimum you need to start face makeup?

Three products make a face: a light base (BB cream or foundation), a concealer and a blush. Over time you add primer, powder and setting spray to that trio. If you’re just starting out, a single base product in the right shade makes far more difference than an expensive palette.

Is makeup primer really necessary?

Not every day. If you only use moisturizer and a light BB cream, you can skip it. But if you wear foundation, notice your pores, or find your makeup sliding during the day, primer is the one step that changes the result most.

How do you make face makeup last on oily skin?

It comes down to three choices: a matte primer, a matte-finish foundation and loose powder pressed onto the T-zone. Setting spray goes on last. Avoid products that dry out your skin; dehydrated skin produces more oil, and the shine comes back stronger in the afternoon.

Why does makeup look flaky on dry skin?

It almost always comes from the prep stage. A base product applied before the moisturizer has absorbed can’t grip the skin. A glow primer, a hydrating foundation and powder pressed only where needed eliminate that look.

Should I use contour or bronzer?

They do different jobs. Contour builds shadow, pulls features in and is usually cool-toned. Bronzer adds warmth and makes skin look sun-kissed. For a natural result, apply contour sparingly and blend it well, and apply bronzer to the areas of the face that catch the light.

How many brushes do you need for face makeup?

Three brushes cover most routines: a densely packed foundation brush for your base, a small concealer brush for detail work and a wide powder brush for powder products. Separate contour and blush brushes improve the result but aren’t essential at the start.

Does makeup clog pores?

It’s less about the product itself and more about how you remove it at the end of the day. Silicone-based and waterproof products don’t fully come off with soap and water. Using an oil-based or balm makeup remover first in the evening, followed by your regular cleanser, largely eliminates clogged pores.

Complete the look

Face Makeup: A Guide to a Flawless, Long-Lasting Look

BB & CC creams and powder form the foundation of your face makeup. They even out your skin tone, help your makeup last longer and give you a natural look. Face makeup is an essential part of modern life. It doesn't just enhance your appearance; it boosts your confidence and lets you express yourself in different ways. But colorful products alone aren't enough for flawless makeup; a healthy, smooth skin base is a must.

A healthy, smooth skin base is the most important foundation of makeup. This is where essential face makeup products like BB & CC creams, foundation, powder, blush, contour and highlighter come in, caring for your skin while maximizing the effect of your makeup.

In this comprehensive guide, we'll take a detailed look at why face makeup products matter, recommendations by skin type, the right application techniques and the tips to keep in mind for flawless makeup. Our goal isn't just to introduce products, but to help you understand your own skin type and needs so you can choose the right products and build an effective makeup routine.

What Are the Must-Have Products for Your Daily Makeup Routine?

For a flawless makeup routine, applying products in the right order with the right techniques matters just as much as choosing the right products. Let's take a closer look at how to use BB & CC creams and powder in your daily makeup routine and which products are right for you:

Step 1: The Foundations of a Flawless Complexion (Foundation, BB and CC Creams)

Makeup starts with complexion products that even out your skin tone and create a smooth canvas. Depending on your needs and the look you want, you can choose one of these three products.

Foundation: Professional Coverage and a Smooth Finish

Foundation is the essential makeup product that most effectively hides skin imperfections (spots, blemishes, uneven tone) and creates a smooth base.

What Are the Benefits of Foundation?

  • High Coverage: Covers visible imperfections for an even, smooth look.
  • Wide Shade Range: It's possible to find a shade for every skin tone.
  • Different Finishes: Matte, satin or radiant finishes let you create the look you want.

How Should You Choose a Foundation?

  • By Skin Type: Matte, oil-free formulas are ideal for oily skin, while moisturizing formulas with a radiant finish are ideal for dry skin.
  • By Coverage Level: Medium coverage works for everyday wear, while high-coverage products are a good choice for special occasions.

BB Creams (Blemish Balm): Natural, Caring Perfection

BB creams, also known as "Blemish Balm" or "Beauty Balm," were first developed by dermatologists to improve the look of skin imperfections and even out skin tone. Today, BB creams have earned a popular place in the makeup world and become a must-have for anyone who loves light, natural makeup.

What Are the Benefits of BB Creams?

  • Light Coverage: Gently evens out skin tone and naturally hides minor imperfections (redness, light spots, fine lines). It doesn't give the heavy coverage of foundation, but it gives skin a healthy, radiant look.
  • Hydration: Because they usually contain moisturizing ingredients, they hydrate the skin and maintain its moisture balance all day. This makes them especially ideal for dry and normal skin.
  • Skincare Ingredients: They contain skincare ingredients like antioxidants, vitamins and botanical extracts. They help nourish the skin.
  • Natural Look: Feels weightless on the skin and gives a natural, healthy look. A perfect choice for anyone who wants to look naturally makeup-free.

How Should You Choose a BB Cream?

  • A Formula for Your Skin Type: Choose richer moisturizing formulas for dry skin and oil-free, mattifying formulas for oily skin. Balancing formulas are ideal for combination skin.
  • Shade: Take care to choose the shade closest to your skin tone. BB creams often come in a limited range of shades, so finding the one closest to your skin tone is important.
  • Extra Benefits: Depending on your needs, you can choose BB creams with extra benefits such as anti-aging properties or ingredients that target dark spots.

BB Cream Application Techniques

  • Apply to Clean Skin: BB cream gives the best results on cleansed, moisturized skin. After your skincare routine, spread the BB cream evenly over your skin with your fingers, a makeup sponge or a brush.
  • Start with a Small Amount: Start with a small amount of BB cream and build it up in layers as needed. This way, you can increase coverage while keeping a natural look.
  • Pair with Under-Eye Concealer: In areas where you want more coverage (under the eyes, areas with more spots), you can pair your BB cream with an under-eye concealer.

CC Creams (Color Correcting): Goodbye, Uneven Tone

CC creams, also known as "Color Correcting" or "Color Control" creams, go a step beyond BB creams and focus on correcting color irregularities in the skin. CC creams are an ideal solution for anyone dealing with color concerns like redness, sallowness, discoloration or dullness.

What Are the Benefits of CC Creams?

  • Color Correction: Neutralizes differences in skin tone (redness, sallowness, discoloration, dullness) for a more even, balanced complexion. They contain color-correcting pigments (for example, green pigments correct redness, peach pigments correct dullness and purple pigments correct sallowness).
  • Light-to-Medium Coverage: Usually offers slightly more coverage than BB creams. Besides evening out skin tone, it also hides minor imperfections.
  • Hydration and Skincare: Like BB creams, CC creams contain moisturizing and skincare ingredients. They hydrate and nourish the skin and protect it against outside factors.
  • Radiance: Gives skin a natural radiance and vitality. Ideal for dull, lackluster skin.

How Should You Choose a CC Cream?

  • Based on Your Color-Correcting Needs: If you deal with redness, choose a green-pigmented CC cream. If your skin looks dull, peach- or pink-pigmented CC creams will add vitality. For sallowness, purple-pigmented CC creams may be a good fit.
  • A Formula for Your Skin Type: As with BB creams, choose your CC cream based on your skin type. Choose moisturizing formulas for dry skin and mattifying formulas for oily skin.
  • Coverage Level: Depending on your needs, you can choose a CC cream with light, medium or high coverage.

CC Cream Application Techniques

  • Focus on Color Correction: You can concentrate your CC cream on areas with color irregularities (redness, spots, discoloration). Pat it on with your fingers or a makeup sponge to even out the color.
  • Apply All Over: You can also apply CC cream to your whole face. In this case, spread it evenly over cleansed, moisturized skin, just as you would a BB cream.
  • Use as a Base Under Foundation: When you want more coverage, you can use CC cream as a base under foundation. This evens out your skin tone so your foundation looks even more flawless.

Step 2: Set and Mattify with Powder, the Essential Makeup Setter

Powder is considered the finishing touch of makeup. Besides helping makeup last longer, it plays important roles like controlling oil, blurring pores and giving skin a smooth look. Powder is one of the essentials of any makeup routine.

What Are the Benefits of Powder?

  • Sets Makeup: When applied over BB and CC creams or foundation, powder locks makeup in place and helps it last all day. It keeps makeup from running and breaking down, especially in hot, humid weather.
  • Oil Control: Powder absorbs excess oil to prevent shine and gives a matte finish. It's an essential product for oily and combination skin.
  • Blurs Pores: Powder reduces the look of pores and gives skin a smoother feel. Finely milled powders in particular are great at blurring pores without feeling heavy.
  • Evens Skin Tone: Some powders contain lightly tinted pigments that further even out your skin tone so your makeup looks more flawless.
  • Matte Finish: Powder gives skin a matte, velvety finish. Ideal for anyone who doesn't like a shiny look.

What Are the Different Types of Powder?

  • Loose Powder: A finely milled, lightweight and usually translucent powder. It's effective at setting makeup, controlling oil and blurring pores. Usually applied with a brush.
  • Pressed Powder: Denser and offers more coverage than loose powder. Besides setting makeup, it also provides light coverage. Usually applied with a sponge or brush. More convenient for travel.
  • Translucent Powder: Colorless and suitable for all skin tones. Used to set makeup and control oil. It doesn't change your skin tone or add color.
  • Tinted Powder: Contains lightly tinted pigments and helps even out skin tone. Can be used to build coverage and add color to the skin.
  • Setting Powder: Specially formulated to set makeup and help it last longer. It may be translucent or lightly tinted.
  • Finishing Powder: Used as the final step of makeup to give skin a smooth, velvety finish. It's usually translucent and finely milled.

Powder Application Techniques

  • Using a Makeup Brush or Sponge: You can apply powder with a makeup brush or a makeup sponge. A brush gives a lighter application, while a sponge gives a more intense one.
  • Start with a Small Amount: Start with a small amount of powder and build it up in layers as needed. Using too much powder can make your makeup look cakey (thick and layered).
  • Focus on the T-Zone: If you deal with oiliness, focus your powder on the T-zone (forehead, nose, chin) and the under-eye area.
  • Press It On: Pressing powder onto the skin with a brush or sponge helps the product settle in better and gives a natural look.
  • Baking: For more intense setting and pore blurring, you can use the "baking" technique. Apply a generous layer of powder to areas like the under-eyes and T-zone, let it sit for a few minutes, then dust away the excess with a brush.

Step 3: Add Dimension, Color and Glow to Your Face (Contour, Blush, Highlighter)

After a smooth complexion, this trio steps in to define your face's natural features and give your skin a healthy vitality.

Contour: The Art of Sculpting Your Features

Contour creates a shadow effect on specific areas of the face to make the cheekbones look higher, the nose slimmer or the jawline more defined.

What Are the Benefits of Contour?

  • Adds Dimension: Adds depth and dimension to the face for a more defined look.
  • Sculpting: Lets you shape your facial features the way you want.
  • Contouring Technique: Apply to the natural shadow areas of the face (under the cheekbones, temples, jawline) and blend well.

Blush: Healthy Color for Your Cheeks

With the fresh color it adds to your cheeks, blush instantly gives your skin a healthier, younger, more energetic look.

What Are the Benefits of Blush?

  • Vitality and Freshness: Instantly adds a touch of color and vitality to dull-looking skin.
  • Youthful Look: A light flush of pink or peach on the cheeks creates a more youthful look.
  • How to Choose Blush: Pink shades are ideal for fair skin, peach for olive skin and plum and bronze shades for deeper skin tones.

Highlighter: A Radiant Touch

With light-reflecting pigments, highlighter accentuates the high points of the face and gives skin a dewy, healthy, radiant look.

What Are the Benefits of Highlighter?

  • Glow and Radiance: Gives skin a "lit from within" glow.
  • Accentuating: Brings forward areas like the cheekbones, brow bone and tip of the nose.
  • Highlighter Application Technique: Apply to the high points of the face that naturally catch the light (the tops of the cheekbones, under the brows, the bridge of the nose, above the upper lip).

Choosing Flawless Face Makeup for Different Skin Types: A Personalized Guide

Your choice of face makeup should be personalized to your skin type and needs. The wrong product can cause unwanted skin issues and keep your makeup from looking the way you want. Here's a detailed guide to choosing BB & CC creams and powder for different skin types:

  • Normal Skin: Normal skin is usually balanced and trouble-free. Lightweight BB creams and translucent powders are ideal for this skin type. The goal is to preserve the skin's natural beauty and achieve a light makeup look.
  • BB Cream Recommendation: Lightly moisturizing BB creams with a natural finish.
  • Powder Recommendation: Translucent loose powder or a light pressed powder.
  • Makeup Style: Natural, radiant, "no-makeup makeup" looks.
  • Dry Skin: Dry skin struggles with dehydration and tightness. Richly moisturizing foundations with a radiant finish, BB creams and cream powders are recommended for this skin type. The goal is to hydrate the skin, relieve dryness and keep makeup from looking flaky.
  • BB Cream Recommendation: Richly moisturizing BB creams with a radiant finish.
  • Powder Recommendation: A cream powder or a powder with moisturizing ingredients. Avoid loose powder or use only a very small amount.
  • Makeup Style: Dewy, radiant, natural looks. Avoid products with a matte finish.
  • Oily Skin: Oily skin struggles with shine, enlarged pores and breakouts. For this skin type, in addition to matte, oil-free foundations or CC creams, use mattifying CC creams and loose powders. This helps powder contour, blush and highlighter last longer. The goal is to control oil, prevent shine and blur pores.
  • CC Cream Recommendation: Mattifying, oil-free, long-wearing CC creams. Green-pigmented CC creams can help reduce the look of redness.
  • Powder Recommendation: A mattifying loose powder, especially for the T-zone. A pressed powder is also handy for touch-ups during the day.
  • Makeup Style: Matte, smooth, long-wearing looks. Avoid shimmery products or use them only on specific areas.
  • Combination Skin: Combination skin usually gets oily in the T-zone and dry on the cheeks. For this skin type, choose different products for different areas. You can use a mattifying primer and foundation to control oil in the T-zone and moisturizing products to prevent dryness on the cheeks. Set the T-zone with powder while leaving the cheeks more radiant.
  • BB and CC Cream Recommendation: A mattifying CC cream on the T-zone and a moisturizing BB cream on the cheeks. BB or CC creams with balancing formulas can also be applied to the whole face.
  • Powder Recommendation: A mattifying loose powder for the T-zone and a light pressed powder for the cheeks, or powder on the T-zone only.
  • Makeup Style: Balanced, with different finishes for different areas. Matte on the T-zone, natural or radiant on the cheeks.
  • Sensitive Skin: Sensitive skin is prone to redness, irritation and allergic reactions. For this skin type, choose fragrance-free, alcohol-free BB and CC creams with soothing ingredients, along with mineral powders. The goal is to use gentle, safe products that don't irritate the skin.
  • BB and CC Cream Recommendation: Fragrance-free, alcohol-free BB and CC creams with soothing ingredients (such as chamomile and aloe vera). Mineral formulas may also be suitable for sensitive skin.
  • Powder Recommendation: Mineral powder, talc-free powder or translucent powder.
  • Makeup Style: Natural, minimal looks that help prevent irritation. Avoid heavy makeup.

Tips for Flawless Makeup

  • Use a Makeup Primer: Applied under BB and CC creams, a makeup primer helps your makeup last longer, blurs pores and makes skin look smoother. You can extend the wear of your makeup by using a primer suited to your skin type.
  • The Right Application Tools: You can apply BB and CC creams with your fingers, a makeup sponge or a brush. A sponge gives more coverage, while a brush gives a lighter, more natural look. For powder, use a large, fluffy powder brush or a makeup sponge.
  • Apply in Layers: Start with a small amount of BB or CC cream and build it up in layers as needed. This way, you can increase coverage while keeping a natural look. The same principle applies to powder.
  • Makeup Setting Spray: Once your makeup is done, use a makeup setting spray to help it last longer. Setting spray is especially important for special occasions and events that last for hours.
  • Makeup Removal: Always remove your makeup at the end of the day. Gently cleanse your skin with micellar water, a cleansing oil or makeup wipes, then purify it with a cleanser suited to your skin type. Removing makeup is vital for protecting your skin's health and preventing skin issues.
  • Skincare Routine: The foundation of flawless makeup is healthy skin. With a regular skincare routine, you should hydrate, nourish and protect your skin against outside factors. Your skincare routine will help your makeup look better and keep your skin healthy.

Why Skincare Matters: Why Should You Care for Your Skin Regularly?

The skin is the body's largest organ and forms the first line of defense against outside factors. Healthy skin is skin that can renew itself, maintain its moisture balance and withstand outside factors. But as we age and environmental stressors increase, these abilities can weaken. That's why a skincare routine supported by the right products is so important.

So what are the benefits of caring for your skin regularly?

  • Strengthens the skin barrier: Skin becomes more resilient to outside factors.
  • Maintains moisture balance: Keeps skin from becoming dry or overly oily.
  • Delays early signs of aging: Slows the formation of wrinkles and fine lines.
  • Evens skin tone: Helps prevent spots and uneven tone for a smoother look.

The Essentials of Your Daily Skincare Routine

A daily skincare routine has two stages: morning and evening. In the morning, it prepares your skin for the day ahead; in the evening, it clears away the dirt and makeup built up during the day and helps your skin renew itself. Here are the must-haves of your skincare routine:

  1. Cleansing: Clear the Day's Fatigue from Your Skin. Cleansing is the most basic and most important step of skincare. If dirt, oil and makeup residue aren't removed from the skin, pores become clogged and skin issues like breakouts and blackheads become inevitable.
  • Micellar Waters and Gels: Makeup removers cleanse gently without stressing the skin and let it breathe.
  • Eye Makeup Removers: Formulas specially developed for the delicate eye area remove makeup without irritating the skin.
  • Toners: Calm the skin after cleansing, tighten pores and help the skin maintain its pH balance.
  1. Moisturizing: Give Your Skin the Care It Needs. Every skin type, even oily skin, needs moisture. Moisturizing products prevent water loss and help skin look healthy and plump.
  • Moisturizers: Water-based or oil-based options are available depending on your skin's needs.
  • Serums: Serums offer intensive care for specific skin concerns and target dark spots and signs of aging.
  • Facial Oils: Formulas enriched with natural botanical oils deeply nourish and hydrate the skin.
  1. Protecting: Build a Strong Barrier Against Outside Factors. Throughout the day, your skin is exposed to harmful factors like sunlight, air pollution and free radicals. That's why using protective products helps keep your skin young and healthy.
  • Antioxidant Products: Help prevent damage caused by free radicals.