Face makeup · Spot correction

Concealer

Concealer isn’t a thicker foundation — it’s a product with a different job.

Foundation gives your whole face an even tone; concealer targets a specific spot. That’s why the two shouldn’t share the same shade or the same texture. Alix Avien’s two concealers are designed for two different concerns: one is care-infused for under-eye darkness and puffiness, the other is matte and high-coverage for blemishes and redness.

2 concealers116 reviews · 4.7 ★12 + 15 shadesFrom $18.95

At a glance

  • Under-eyes · dark circles · puffinessSupreme Cover — 12 shades · 115 reviews · 4.7 ★
  • Blemishes · redness · breakoutsLiquid Concealer — matte finish, with pomegranate extract
  • Long wearSupreme Cover: 12 hours, transfer-resistant
  • No creasingBoth formulas have a soft-focus effect and a velvety finish
Liquid Concealer - 101 Light Ivory

Liquid Concealer - 101 Light Ivory

4.8 5

$18.95

Alix Avien Supreme Cover Concealer – 901 Pure Ivory

Supreme Cover Concealer - 901 Pure Ivory

4.7 162

$23.95

Liquid Concealer - 102 Rose Beige

Liquid Concealer - 102 Rose Beige

4.8 5

$18.95

Alix Avien Supreme Cover Concealer – 902 Soft Beige

Supreme Cover Concealer - 902 Soft Beige

4.7 162

$23.95

Liquid Concealer - 103 Creamy Beige

Liquid Concealer - 103 Creamy Beige

4.8 5

$18.95

Alix Avien Supreme Cover Concealer – 903 Elegant Ivory

Supreme Cover Concealer - 903 Elegant Ivory

4.7 162

$23.95

Liquid Concealer - 104 Warm Bisque

Liquid Concealer - 104 Warm Bisque

4.8 5

$18.95

Alix Avien Supreme Cover Concealer – 904 Pale Peach

Supreme Cover Concealer - 904 Pale Peach

4.7 162

$23.95

Liquid Concealer - 105 Cool Rose

Liquid Concealer - 105 Cool Rose

4.8 5

$18.95

Alix Avien Supreme Cover Concealer – 905 Vanilla Rose

Supreme Cover Concealer - 905 Vanilla Rose

4.7 162

$23.95

Liquid Concealer - 106 Creamy

Liquid Concealer - 106 Creamy

4.8 5

$18.95

Alix Avien Supreme Cover Concealer – 906 Blushing Rose

Supreme Cover Concealer - 906 Blushing Rose

4.7 162

$23.95

Liquid Concealer - 107 Warm Desert

Liquid Concealer - 107 Warm Desert

4.8 5

$18.95

Alix Avien Supreme Cover Concealer – 907 Creamy Biscuit

Supreme Cover Concealer - 907 Creamy Biscuit

4.7 162

$23.95

Liquid Concealer - 108 Butter Milk

Liquid Concealer - 108 Butter Milk

4.8 5

$18.95

Alix Avien Supreme Cover Concealer – 908 Luscious Apricot

Supreme Cover Concealer - 908 Luscious Apricot

4.7 162

$23.95

Alix Avien Liquid Concealer 109 Soft Sand

Liquid Concealer - 109 Soft Sand

4.8 5

$18.95

Alix Avien Supreme Cover Concealer – 909 Cashew Beige

Supreme Cover Concealer - 909 Cashew Beige

4.7 162

$23.95

Liquid Concealer - 101 Light Ivory

Liquid Concealer - 160 Amber

4.8 5

$18.95

Alix Avien Supreme Cover Concealer – 910 Milky Walnut

Supreme Cover Concealer - 910 Milky Walnut

4.7 162

$23.95

Liquid Concealer - 101 Light Ivory

Liquid Concealer - 162 Fresh Cinnamon

4.8 5

$18.95

Alix Avien Supreme Cover Concealer – 911 Sandy Amber

Supreme Cover Concealer - 911 Sandy Amber

4.7 162

$23.95

Liquid Concealer - 101 Light Ivory

Liquid Concealer - 163 Caramel Woods Brown

4.8 5

$18.95

Alix Avien Supreme Cover Concealer – 912 Honey Cinnamon

Supreme Cover Concealer - 912 Honey Cinnamon

4.7 162

$23.95

Liquid Concealer - 101 Light Ivory

Liquid Concealer - 165 Spicy Amber

4.8 5

$18.95

Liquid Concealer - 101 Light Ivory

Liquid Concealer - 167 Spicy Brown

4.8 5

$18.95

Liquid Concealer - 101 Light Ivory

Liquid Concealer - 170 Warm Nutmeg

4.8 5

$18.95

Showing 2010 of 27 products

Which concealer fits your concern?

The under-eye area and the cheeks are different zones: one is thin and constantly moving, the other is thicker and produces oil. The same concealer won’t give the best result on both.

What you want to cover…Start hereWhy
Under-eye darkness, bags, a tired lookSupreme Cover Concealer$23.95 · 115 reviews · 4.7 ★A formula that adds care to coverage: Pfaffia, Ptychopetalum and white lily extracts help reduce under-eye bags, puffiness and dark circles, while a brown and red algae complex brightens the eye area. Shea butter softens fine lines. 12-hour wear, transfer-resistant, 12 shades. The oversized applicator covers a large area like the under-eye in a single sweep.
Breakouts, blemishes, redness — I want a matte finishLiquid Concealer$18.95 · 15 shades · 1 review · 4.0 ★A matte finish with a powdery feel that hides imperfections instantly. Its non-caking, velvety texture reduces the chance of creasing, and the soft-focus blend softens signs of fatigue. Supported by pomegranate extract and moisturizers, it doesn’t dry skin out despite being matte. On oily areas, the matte finish improves wear.

The two concealers aren’t just alternatives — they can be used together: Supreme Cover under the eyes, Liquid Concealer on spots on the cheeks and chin. When choosing a shade, finding the closest match to your skin’s undertone among the 20 options matters more than getting lighter or darker right.

The right way to conceal, in four steps

Three things decide how concealer turns out: color, amount and order. All three are counterintuitive.

Choose the shade by area

Under the eyes, a shade half to one shade lighter than your foundation brightens. But for blemishes and breakouts you need the SAME shade as your foundation — a lighter shade doesn’t hide the imperfection there; it catches the light and makes it more visible.

Apply it AFTER foundation

Foundation already does part of the covering. If you apply concealer first, the foundation you put on top wipes it away and you waste product. The right order: foundation, then concealer on the spots that are left.

Start small and build

Both formulas are high-coverage; start with a small amount and add layers as needed. Applying it in an inverted triangle under the eyes and pressing it upward both brightens and reduces creasing. Don’t rub — press.

Lightly powder under the eyes

The under-eye area moves all day. A thin layer of powder keeps concealer in place and delays creasing. Use a small amount, only where you applied concealer.

You can also blend concealer by pressing it in with your fingertip; for a more controlled result, a concealer brush is recommended — find one on the Face Brushes page.

What’s in the formula?

Bio-based active complex

Pfaffia · Ptychopetalum · Lilium Candidum

The under-eye-focused part of Supreme Cover. These three botanical extracts are used together to help reduce under-eye bags, puffiness and dark circles while supporting skin firmness.

Seaweed polysaccharide complex

Ascophyllum Nodosum · Asparagopsis Armata

Brown and red algae extracts. They brighten the eye area, balance pigmentation and help protect against photoaging.

Shea Butter

Butyrospermum Parkii Butter

A vitamin-rich emollient. It maintains the skin’s moisture balance and softens the look of fine lines — one of the reasons the concealer stays put without creasing.

Pomegranate Extract

Punica Granatum Fruit Extract

In the Liquid Concealer. Together with moisturizers, it helps prevent moisture loss and gives skin a fresh, radiant look.

Olive oil derivatives

Olea Europaea Fruit Oil · Sorbitan Olivate

Emollients that keep the Liquid Concealer creamy and velvety despite its matte finish.

Soft-focus pigments

Silica · Dimethicone Crosspolymer

Microparticles that diffuse light softly. This is the layer that breaks up the shadow of an imperfection rather than just covering it, reducing the look of fine lines and signs of fatigue.

Full ingredient lists are on each product page under Ingredients.

The four most common mistakes

Choosing a shade that’s too light

The most visible concealer mistake. A concealer two shades lighter than your foundation leaves a gray, ghostly ring under the eyes — it doesn’t hide the darkness, it swaps it for a different color problem. Half to one shade lighter is enough.

Putting a light shade on blemishes and breakouts

The under-eye rule doesn’t carry over to the cheeks. A light concealer catches the light on a blemish and makes the bump more noticeable. For blemishes, breakouts and redness, use the same shade as your foundation.

Applying concealer before foundation

Foundation already does most of the covering. Concealer applied underneath gets wiped away as you apply foundation, wasting both product and time. Concealer fills in the gaps foundation leaves behind.

Rubbing it in

The skin under the eyes is the thinnest on the body; rubbing both spreads the concealer out, lowering its coverage, and tires the skin. The right motion is to press gently with your fingertip or a sponge.

FAQ

Does concealer go on before or after foundation?

After. Once foundation evens out your whole face, the area that needs covering usually gets smaller; concealer only goes on the spots that are left. Concealer applied first gets wiped away as you apply foundation.

Which shade should I choose for under my eyes?

Half to one shade lighter than your foundation. Anything lighter leaves a gray ring, while the same shade doesn’t brighten the darkness enough. Supreme Cover’s 12 shades make that half-shade adjustment easier.

Why does my concealer settle into fine lines?

For three reasons: too much product, a base that hasn’t dried and skipping powder. Start with a small amount, wait until the moisturizer under your eyes has absorbed, and set with a thin layer of powder after blending. Both formulas have a soft-focus effect and were developed to reduce creasing — but application can undo that.

Which one is better for covering breakouts?

Liquid Concealer. Its matte finish doesn’t create shine on top of the bump, its high pigment covers redness, and it doesn’t dry skin out thanks to its pomegranate extract. Choose the same shade as your foundation; a lighter shade makes a breakout more visible.

Is concealer enough for dark circles?

Concealer corrects the look, not the cause. Dark circles can come from pigmentation, veins showing through thin skin or puffiness from lack of sleep. Supreme Cover’s bio-based active complex and algae extracts are formulated to help reduce the look of puffiness and darkness — so alongside makeup, there’s a layer of care too.

What happens if I don’t set my concealer?

The under-eye area moves all day; unset concealer collects in creases within a few hours. A thin layer of powder largely prevents that. Supreme Cover states 12-hour wear and transfer resistance, but powder still delays creasing.

Can I use both concealers together?

Yes — it’s a smart combination. Supreme Cover under the eyes (care-infused, brightening), Liquid Concealer on blemishes on the cheeks and chin (matte, high-coverage). Different areas call for different finishes.

Do I need a concealer brush?

You don’t need one, but it makes a difference. Your fingertip warms and softens the product for the most natural result; a brush gives more control and higher coverage; a sponge gives the sheerest, most transparent finish. Supreme Cover’s own oversized applicator covers the under-eye in one sweep, and you still blend with your finger or a brush.

Complete the look

The Secret to Flawless Skin: Concealer Types

Hiding the signs of a tired morning or an uninvited blemish can sometimes become the most important task of the day. Alix Avien concealers are here to give your skin the fresh, well-rested look you’ve been dreaming of. Concealer essentially hides skin imperfections, spots, and under-eye circles so your skin looks much smoother and more even. More than just a “cover-up,” these products add dimension to your face and brighten your eyes, making them the true hero of your makeup routine.

What Does Alix Avien Concealer Do, and Why Is It the Foundation of Makeup?

The right concealer application reduces signs of fatigue and gives your complexion a fresh, radiant look all day. The highly pigmented formulas in the Alix Avien collection target everything from blemish marks to uneven tone. The rich coverage concealer offers lightens the load on your foundation, so you can wear makeup that looks more natural and feels breathable.

How to Choose the Right Alix Avien Concealer for Your Skin Type

Every skin has different needs, and the wrong formula can cause the product to break up during the day. If you have dry skin, choose hydrating liquid or creamy Alix Avien concealers; this helps prevent a flaky look. If you have oily skin, matte formulas that don’t get shiny and set on the skin all day are ideal for you. For combination skin, I recommend balanced formulas that control oil in the T-zone without drying out the cheeks.

Which Shade Should You Choose to Neutralize Under-Eye Circles?

To cover dark circles under your eyes, using an Alix Avien concealer half a shade to one shade lighter than your skin tone usually creates a wonderful brightening effect. But if your circles are very intense and bluish, instead of applying concealer directly, first neutralize the shadow with a peach- or yellow-toned color corrector. This technique keeps your concealer from looking gray and gives you a much more awake, energized expression.

Which Techniques Help Keep Concealer from Settling into Fine Lines?

A common complaint for many women is concealer settling into expression lines after a while. To prevent this, it’s essential to prep your skin, especially around your eyes, with a moisturizer that works well with Alix Avien before you start. Applying the product in thin layers with patting motions helps it blend better with your skin. As soon as you finish, setting it with a finely milled translucent powder locks your concealer in place all day. A little expert tip: if you gently blend away any excess product that collects in lines with your finger before powdering, you’ll get a much smoother result.

Sponge or Brush for Applying Alix Avien Concealer?

There’s actually no single right answer to this question; it all depends on the look you’re going for that day. If your goal is a natural, “barely there” finish that melts into your skin, I definitely recommend a damp makeup sponge. A sponge helps the Alix Avien formula blend better with your skin and creates a thin, even layer that avoids the heavy makeup look we all try to steer clear of. The moisture in the sponge keeps the product from drying too quickly on your skin, giving you time to blend it comfortably under your eyes.

On the other hand, if you’re trying to hide a stubborn blemish or want a much crisper, professional finish, a brush will be your best friend. A dense, flat brush lets you place pigment exactly where you need it, which is ideal for spot concealing. For your under-eyes, a soft, domed brush lets you spread the product very thinly, reducing the risk of your Alix Avien concealer settling into expression lines. Speaking from my own experience, a brush gives you much more control when you want to build coverage without disturbing the foundation underneath.

Sometimes the best application tool is your own fingertips. Your body heat softens the texture of Alix Avien concealer, helping it grip and spread across the skin much more easily. Especially when working the product into the delicate under-eye area without damaging it, I recommend light patting motions with your ring finger, because the ring finger applies the least pressure.

Whichever tool you choose, never skip moisturizing your skin well before you begin. This small step is the real secret to keeping your Alix Avien concealer fresh all day and preventing a cakey look. And as a final touch, whether you used a sponge or a brush, don’t forget to seal your makeup by going over it with a very light layer of translucent powder.

Should You Apply Foundation or Concealer First?

The general makeup rule is to apply foundation first and then move on to concealer. Because foundation evens out your overall skin tone, it reduces the need for concealer and helps you get a fresher look with less product. However, if your under-eye circles are very intense or you’re using a color corrector, you can apply these locally before foundation. Remember to always apply your Alix Avien concealer only where you need it: under your eyes, around the sides of your nose, and over spots.

How to Pick a Shade That Neutralizes Under-Eye Circles

If you want to erase that tired look under your eyes and instantly add vibrancy to your gaze, you need to use the power of opposite tones from color theory. To effectively neutralize purple and blue-toned circles around your eyes, concealers in yellow, peach, or orange shades are usually your best choice. If your circles are very noticeable and dark, peach shades balance them much more successfully. If you want to add brightness under your eyes while hiding dark circles, you can also add pink concealers to your makeup bag.

How to Find the Best Concealer Shade for Your Skin’s Undertone

When finding your ideal shade, your skin tone and undertone are actually your best guides. If you have fair skin and your under-eyes look mostly blue and veiny, soft pink shades will make you look much fresher and more awake. For medium skin tones, peach concealers are perfect for successfully neutralizing those blue and purple shadows. If you have a deep skin tone, orange or pink shades give much more effective results against dark spots. And if you have a tan skin tone, try balancing purple circles with yellow-toned products. Remember, choosing the right shade is the key to getting the effect you want, regardless of the concealer’s formula.

What Application Secrets Should You Know When Hiding Dark Circles with Concealer?

Choosing the right concealer shade isn’t enough; how you work the product into your skin also determines how long your makeup lasts. After applying a color corrector, I recommend always going over it with a concealer that matches your own skin tone exactly, because these specially pigmented products usually aren’t designed to be worn on their own. Instead of drawing a half-moon directly under your eye, applying it in an inverted triangle with the base under your eye and the tip pointing toward your cheek both hides imperfections and brightens your whole face.

To avoid tugging the skin under your eyes during application, blending the product with patting motions using your ring finger or a damp sponge gives the most natural finish. If you’re worried about the product settling into expression lines, prep the area with a good moisturizer before makeup and set your concealer at the end with a very thin layer of translucent powder. These small touches help your makeup stay fresh and smooth all day.

Why Does Your Skin Type Matter When Choosing an Alix Avien Concealer?

Your skin type directly determines how a product performs throughout the day. If you have dry skin, hydrating liquid Alix Avien concealer formulas that don’t settle into fine lines are ideal for you; they keep your skin from looking flaky. If you have oily, shine-prone skin, more matte, long-setting, oil-controlling options offer all-day wear.

  • Liquid Concealer: With its lightweight texture, it’s our go-to choice for everyday wear: it blends easily and looks natural.
  • Stick Concealer: Thanks to its rich pigmentation, it delivers high coverage in a single touch over blemish marks or noticeable spots.
  • Cream Concealer: These medium-to-high coverage formulas are our pick for professional makeup and significant uneven tone, and they give the skin a silky touch.

Should You Apply Concealer Before or After Foundation?

Although this is one of the most debated questions in the makeup world, the professional approach is usually to apply concealer after foundation. Because foundation evens out your overall skin tone, it reduces the need for concealer, so you get a smoother result with less product. Also, if you apply concealer before foundation, you increase the risk of moving the areas you covered while spreading foundation over them. If you’re only using a color corrector, you can apply it in a thin layer before foundation.

How Can You Keep Concealer from Settling into Under-Eye Lines?

Because the eye area moves a lot, it’s quite normal for products to settle into expression lines, but minimizing this is in your hands. Before you start, always prep the area with a moisturizer that works well with Alix Avien or an under-eye primer. Working the product into the skin in thin layers with patting motions, rather than one thick layer, prevents creasing. As a final step, going over it with a light, translucent powder sets your concealer and keeps it in place all day.

Which Technique Should You Use to Hide Stubborn Blemishes and Spots?

When applying concealer over a blemish, instead of using your fingers, place the product directly on the spot with a concealer brush or a cotton swab. Gently blend around the edges with a damp sponge so it melts into the rest of your skin, but don’t fuss too much with the area directly over the spot. This method keeps the pigment on the blemish and helps it last all day.

Can I Apply Concealer All Over My Face Like Foundation?

Concealers are highly pigmented products that target specific imperfections, so applying them all over your face isn’t recommended; it can create a heavy, mask-like look and make pores more noticeable.

How Can You Keep Concealer from Oxidizing and Changing Color During the Day?

Products that don’t suit your skin type or are low quality can darken when they come into contact with air. Choosing Alix Avien’s formulas with high color stability and setting the product with powder helps prevent this.

How Should You Set Concealer to Keep It from Settling into Lines?

Going over your concealer with a finely milled, translucent powder right after applying it is the golden rule of long wear. Powder seals liquid or cream formulas onto the skin and keeps them from sliding or settling into expression lines during the day. If your under-eyes tend to get very dry, instead of spreading powder over the whole area, you can apply it with light touches only where the product collects the most. Before you powder, don’t forget to gently smooth out any product that has settled into lines with your finger or a sponge; otherwise, you’ll set that creased look in place.

How to Apply the “Thin Layer” Rule That Keeps Makeup from Breaking Up

Applying a lot of product at once to build coverage is one of the biggest mistakes people make. Instead, apply the product in thin layers, targeting only the areas you need. Working each layer well into your skin before adding a second one if needed makes your makeup look much more natural and last longer. During application, using the warmth of your fingers helps the product blend with your skin, while patting with a damp sponge makes the edges invisible.

What Are the Secrets to Controlling Oil During the Day?

If you feel shine on your under-eyes or over the spots you covered in the middle of the day, separate a thin tissue into a single ply and gently blot away the excess oil in that area. This lets you get a fresh look without ruining your makeup. Also, a setting spray applied all over your face after finishing your makeup helps your products meld together and supports a seamless, professional finish on your skin.

Is Concealer Only for Under the Eyes?

No, Alix Avien concealers are very versatile. You can also use them to neutralize redness around the sides of your nose, sharpen your lip line, and highlight your brow bone.

How Can I Use Concealer When My Lipstick Smudges After a Meal?

To clean up lipstick that has bled around your mouth and sharpen your lip line again, you can touch up with a fine-tipped brush and a small amount of Alix Avien concealer to refresh your makeup instantly.

Step-by-Step Alix Avien Concealer Application Guide

  1. Prep: Cleanse your skin and smooth the area around your eyes with a deeply hydrating primer.
  2. Foundation: Apply a thin layer of foundation all over your face to even out your overall tone.
  3. Application: Apply your Alix Avien concealer under your eyes in an inverted triangle and dab small dots over any spots.
  4. Blend: Spread the product with gentle patting motions without tugging the skin.
  5. Set: Lock in the look by going over it with a finely milled translucent powder.