Category · Lips

Lip Makeup

How long your lipstick lasts usually depends not on the lipstick, but on the lips underneath.

On dry lips, even the best matte lipstick looks flaky; on lips without a defined edge, even the most pigmented color breaks down within a few hours. This page sorts lipsticks, lip liners and glosses by the result you want — and tells you what goes wrong when you skip a step.

16 products846 reviews · 4.7 ★212 shadesFrom $13.95

At a glance

  • Color and coverageLipstick — matte, satin, glossy, liquid
  • Definition and staying powerLip liner — the step that stops lipstick from feathering
  • Shine and fullnessLip gloss — gloss and tint
  • Clean edgesLip brushes — fine, wide, sculpting
  • PrepNo lipstick sits right on dry lips — hydrate first
Alix Avien Glossy Lipstick – 301 Bright Pink

Glossy Lipstick - 301 Bright Pink

4.1 7

$19.95

Alix Avien Matte Lipstick – 401 Soft Pink

Matte Lipstick - 401 Soft Pink

3.0 4

$21.95

Alix Avien Maxi Volumizer Lip Gloss – 201 - Maxicrystal

Maxi Volumizer Lip Gloss - 201 - Maxicrystal

4.6 103

$25.95

Alix Avien Satin Touch Lipstick – Pastel Apricot 801

Satin Touch Lipstick - Pastel Apricot 801

4.6 140

$19.95

Alix Avien Staying Power Lip Pencil – 51 Pinky Beige

Staying Power Lip Pencil - 51 Pinky Beige

4.8 378

$16.95

Lipgloss - 01 Rose Pink

Lipgloss - 01 Rose Pink

5.0 1

$18.95

Alix Avien Matte Liquid Lipstick – 501 Caramel Nude

Matte Liquid Lipstick - 501 Caramel Nude

3.0 2

$23.95

Alix Avien Silky Care Lip Gloss – 301 Pure Copper

Silky Care Lip Gloss - 301 Pure Copper

4.7 167

$28.95

Alix Avien Lipliner Pencil – 01 Peach Nude

Lipliner Pencil - 01 Peach Nude

4.8 16

$15.95

Alix Avien Beyond Care Sheer Lipstick – 901 - Sugar Pink

Beyond Care Sheer Lipstick - 901 - Sugar Pink

4.5 193

$29.95

Master Art Lip Palette - Main

Master Art Lip Palette

5.0 2

$70.90

Alix Avien Silky Care Lipgloss – 311 - Baby Pink

Silky Care Lipgloss - 311 - Baby Pink

$17.95

Alix Avien Lip Liner Brush – fine tip

Lip Liner Brush

$19.95

Alix Avien Flat Lip Brush – wide flat tip

Flat Lip Brush

$18.95

Alix Avien Lip Shaper Brush – tapered tip

Lip Shaper Brush

$13.95

Alix Avien Delicate Glam Lip Tint 701 Nude Ginger

Delicate Glam Lip Tint - 701 Nude Ginger

$23.95

Alix Avien Glossy Lipstick – 302 Nude

Glossy Lipstick - 302 Nude

4.1 7

$19.95

Alix Avien Matte Lipstick – 402 Nude

Matte Lipstick - 402 Nude

3.0 4

$21.95

Alix Avien Maxi Volumizer Lip Gloss – 202 - Maxipearl

Maxi Volumizer Lip Gloss - 202 - Maxipearl

4.6 103

$25.95

Alix Avien Satin Touch Lipstick – Satin Peach 802

Satin Touch Lipstick - Satin Peach 802

4.6 140

$19.95

Alix Avien Staying Power Lip Pencil – 52 Caramel Nude

Staying Power Lip Pencil - 52 Caramel Nude

4.8 378

$16.95

Lipgloss - 02 Dusty Rose

Lipgloss - 02 Dusty Rose

5.0 1

$18.95

Alix Avien Matte Liquid Lipstick – 502 Peachy Nude

Matte Liquid Lipstick - 502 Peachy Nude

3.0 2

$23.95

Alix Avien Silky Care Lip Gloss – 302 Burnt Copper

Silky Care Lip Gloss - 302 Burnt Copper

4.7 167

$28.95

Alix Avien Lipliner Pencil – 02 Dirty Nude

Lipliner Pencil - 02 Dirty Nude

4.8 16

$15.95

Alix Avien Beyond Care Sheer Lipstick – 902 - Sheen Apricot

Beyond Care Sheer Lipstick - 902 - Sheen Apricot

4.5 193

$29.95

Alix Avien Silky Care Lipgloss – 312 - Peachy Beige

Silky Care Lipgloss - 312 - Peachy Beige

$17.95

Alix Avien Delicate Glam Lip Tint 702 Candy Rose

Delicate Glam Lip Tint - 702 Candy Rose

$23.95

Alix Avien Glossy Lipstick – 303 Nude Rose

Glossy Lipstick - 303 Nude Rose

4.1 7

$19.95

Alix Avien Matte Lipstick – 403 Caramel Nude

Matte Lipstick - 403 Caramel Nude

3.0 4

$21.95

Alix Avien Maxi Volumizer Lip Gloss – 203 - Magical Dust

Maxi Volumizer Lip Gloss - 203 - Magical Dust

4.6 103

$25.95

Alix Avien Satin Touch Lipstick – Dusty Peach 803

Satin Touch Lipstick - Dusty Peach 803

4.6 140

$19.95

Alix Avien Staying Power Lip Pencil – 53 Peachy Nude

Staying Power Lip Pencil - 53 Peachy Nude

4.8 378

$16.95

Lipgloss - 03 Tawny Rose

Lipgloss - 03 Tawny Rose

5.0 1

$18.95

Alix Avien Matte Liquid Lipstick – 503 Terracotta Nude

Matte Liquid Lipstick - 503 Terracotta Nude

3.0 2

$23.95

Alix Avien Silky Care Lip Gloss – 303 Salmon Pink

Silky Care Lip Gloss - 303 Salmon Pink

4.7 167

$28.95

Alix Avien Lipliner Pencil – 03 Sheer Coral

Lipliner Pencil - 03 Sheer Coral

4.8 16

$15.95

Alix Avien Beyond Care Sheer Lipstick – 903 - Luster Rose

Beyond Care Sheer Lipstick - 903 - Luster Rose

4.5 193

$29.95

Alix Avien Silky Care Lipgloss – 313 - Wine Berry

Silky Care Lipgloss - 313 - Wine Berry

$17.95

Alix Avien Delicate Glam Lip Tint 703 Dirty Peach

Delicate Glam Lip Tint - 703 Dirty Peach

$23.95

Alix Avien Glossy Lipstick – 304 Nude Apricot

Glossy Lipstick - 304 Nude Apricot

4.1 7

$19.95

Alix Avien Matte Lipstick – 404 Warm Caramel

Matte Lipstick - 404 Warm Caramel

3.0 4

$21.95

Alix Avien Maxi Volumizer Lip Gloss – 204 - Pearly Queen

Maxi Volumizer Lip Gloss - 204 - Pearly Queen

4.6 103

$25.95

Alix Avien Satin Touch Lipstick – Terra Rose 804

Satin Touch Lipstick - Terra Rose 804

4.6 140

$19.95

Alix Avien Staying Power Lip Pencil – 54 Spicy Terracotta

Staying Power Lip Pencil - 54 Spicy Terracotta

4.8 378

$16.95

Lipgloss - 04 Peachy Rose

Lipgloss - 04 Peachy Rose

5.0 1

$18.95

Alix Avien Matte Liquid Lipstick – 504 Spicy Terracotta

Matte Liquid Lipstick - 504 Spicy Terracotta

3.0 2

$23.95

Alix Avien Silky Care Lip Gloss – 304 Peachy Blossom

Silky Care Lip Gloss - 304 Peachy Blossom

4.7 167

$28.95

Alix Avien Lipliner Pencil – 04 Salmon

Lipliner Pencil - 04 Salmon

4.8 16

$15.95

Alix Avien Beyond Care Sheer Lipstick – 904 - Glazing Red

Beyond Care Sheer Lipstick - 904 - Glazing Red

4.5 193

$29.95

Alix Avien Silky Care Lipgloss – 314 - Espresso

Silky Care Lipgloss - 314 - Espresso

$17.95

Alix Avien Delicate Glam Lip Tint 704 Mauve Pink

Delicate Glam Lip Tint - 704 Mauve Pink

$23.95

Alix Avien Glossy Lipstick – 305 Rose Apricot

Glossy Lipstick - 305 Rose Apricot

4.1 7

$19.95

Alix Avien Matte Lipstick – 405 Peach Nude

Matte Lipstick - 405 Peach Nude

3.0 4

$21.95

Alix Avien Maxi Volumizer Lip Gloss – 205 - Sweet Gleam

Maxi Volumizer Lip Gloss - 205 - Sweet Gleam

4.6 103

$25.95

Alix Avien Satin Touch Lipstick – Cotton Rose 805

Satin Touch Lipstick - Cotton Rose 805

4.6 140

$19.95

Alix Avien Staying Power Lip Pencil – 55 Cinnamon

Staying Power Lip Pencil - 55 Cinnamon

4.8 378

$16.95

Lipgloss - 05 Soft Caramel

Lipgloss - 05 Soft Caramel

5.0 1

$18.95

Alix Avien Matte Liquid Lipstick – 505 Nude Pink

Matte Liquid Lipstick - 505 Nude Pink

3.0 2

$23.95

Alix Avien Silky Care Lip Gloss – 305 Pink Terracotta

Silky Care Lip Gloss - 305 Pink Terracotta

4.7 167

$28.95

Alix Avien Lipliner Pencil – 05 Milky Cocoa

Lipliner Pencil - 05 Milky Cocoa

4.8 16

$15.95

Alix Avien Beyond Care Sheer Lipstick – 905 - Sparkling Copper

Beyond Care Sheer Lipstick - 905 - Sparkling Copper

4.5 193

$29.95

Alix Avien Delicate Glam Lip Tint 705 Brick Brown

Delicate Glam Lip Tint - 705 Brick Brown

$23.95

Alix Avien Glossy Lipstick – 306 Spicy Rose

Glossy Lipstick - 306 Spicy Rose

4.1 7

$19.95

Alix Avien Matte Lipstick – 406 Soft Terracotta

Matte Lipstick - 406 Soft Terracotta

3.0 4

$21.95

Alix Avien Maxi Volumizer Lip Gloss – 206 - Peachy Stardust

Maxi Volumizer Lip Gloss - 206 - Peachy Stardust

4.6 103

$25.95

Alix Avien Satin Touch Lipstick – Candy Pink 806

Satin Touch Lipstick - Candy Pink 806

4.6 140

$19.95

Alix Avien Staying Power Lip Pencil – 56 Wild Red

Staying Power Lip Pencil - 56 Wild Red

4.8 378

$16.95

Lipgloss - 06 Juicy Cherry

Lipgloss - 06 Juicy Cherry

5.0 1

$18.95

Alix Avien Matte Liquid Lipstick – 506 Dirty Pink

Matte Liquid Lipstick - 506 Dirty Pink

3.0 2

$23.95

Alix Avien Silky Care Lip Gloss – 306 Glutters In Pink

Silky Care Lip Gloss - 306 Glutters In Pink

4.7 167

$28.95

Alix Avien Lipliner Pencil – 06 Soft Brown

Lipliner Pencil - 06 Soft Brown

4.8 16

$15.95

Alix Avien Beyond Care Sheer Lipstick – 906 - Shimmering Mauve

Beyond Care Sheer Lipstick - 906 - Shimmering Mauve

4.5 193

$29.95

Alix Avien Delicate Glam Lip Tint 706 Wild Berry

Delicate Glam Lip Tint - 706 Wild Berry

$23.95

Alix Avien Glossy Lipstick – 307 Sheer Coral

Glossy Lipstick - 307 Sheer Coral

4.1 7

$19.95

Alix Avien Matte Lipstick – 407 Dusty Rose

Matte Lipstick - 407 Dusty Rose

3.0 4

$21.95

Alix Avien Maxi Volumizer Lip Gloss – 207 - Rosy Violet

Maxi Volumizer Lip Gloss - 207 - Rosy Violet

4.6 103

$25.95

Alix Avien Satin Touch Lipstick – Bubblegum Pink 807

Satin Touch Lipstick - Bubblegum Pink 807

4.6 140

$19.95

Alix Avien Staying Power Lip Pencil – 57 Raspberry

Staying Power Lip Pencil - 57 Raspberry

4.8 378

$16.95

Lipgloss - 07 Glossy Purity

Lipgloss - 07 Glossy Purity

5.0 1

$18.95

Alix Avien Matte Liquid Lipstick – 507 Dark Dusty Pink

Matte Liquid Lipstick - 507 Dark Dusty Pink

3.0 2

$23.95

Alix Avien Silky Care Lip Gloss – 307 Rose Petal

Silky Care Lip Gloss - 307 Rose Petal

4.7 167

$28.95

Alix Avien Lipliner Pencil – 07 Spicy Rose

Lipliner Pencil - 07 Spicy Rose

4.8 16

$15.95

Alix Avien Beyond Care Sheer Lipstick – 907 - Glossy Espresso

Beyond Care Sheer Lipstick - 907 - Glossy Espresso

4.5 193

$29.95

Alix Avien Delicate Glam Lip Tint 707 Stunning Cherry

Delicate Glam Lip Tint - 707 Stunning Cherry

$23.95

Alix Avien Glossy Lipstick – 308 Terracotta Nude

Glossy Lipstick - 308 Terracotta Nude

4.1 7

$19.95

Alix Avien Matte Lipstick – 408 Spicy Rose

Matte Lipstick - 408 Spicy Rose

3.0 4

$21.95

Alix Avien Maxi Volumizer Lip Gloss – 208 - Sparkling Glaze

Maxi Volumizer Lip Gloss - 208 - Sparkling Glaze

4.6 103

$25.95

Alix Avien Satin Touch Lipstick – Rusty Rose 808

Satin Touch Lipstick - Rusty Rose 808

4.6 140

$19.95

Alix Avien Staying Power Lip Pencil – 58 Cherry

Staying Power Lip Pencil - 58 Cherry

4.8 378

$16.95

Lipgloss - 08 Babe Nude

Lipgloss - 08 Babe Nude

5.0 1

$18.95

Alix Avien Matte Liquid Lipstick – 508 Bright Rose

Matte Liquid Lipstick - 508 Bright Rose

3.0 2

$23.95

Alix Avien Silky Care Lip Gloss – 308 Flame Red

Silky Care Lip Gloss - 308 Flame Red

4.7 167

$28.95

Alix Avien Lipliner Pencil – 08 Terracotta Nude

Lipliner Pencil - 08 Terracotta Nude

4.8 16

$15.95

Alix Avien Delicate Glam Lip Tint 708 Purple Addiction

Delicate Glam Lip Tint - 708 Purple Addiction

$23.95

Alix Avien Glossy Lipstick – 309 Peach Nude

Glossy Lipstick - 309 Peach Nude

4.1 7

$19.95

Alix Avien Matte Lipstick – 409 Rose Apricot

Matte Lipstick - 409 Rose Apricot

3.0 4

$21.95

Alix Avien Maxi Volumizer Lip Gloss – 209 - Rosy Copper

Maxi Volumizer Lip Gloss - 209 - Rosy Copper

4.6 103

$25.95

Alix Avien Satin Touch Lipstick – Roasted Pink 809

Satin Touch Lipstick - Roasted Pink 809

4.6 140

$19.95

Alix Avien Staying Power Lip Pencil – 59 Plum

Staying Power Lip Pencil - 59 Plum

4.8 378

$16.95

Lipgloss - 09 Softly Pink

Lipgloss - 09 Softly Pink

5.0 1

$18.95

Alix Avien Matte Liquid Lipstick – 509 Berry

Matte Liquid Lipstick - 509 Berry

3.0 2

$23.95

Alix Avien Silky Care Lip Gloss – 309 Sweet Cherry

Silky Care Lip Gloss - 309 Sweet Cherry

4.7 167

$28.95

Alix Avien Lipliner Pencil – 09 Warm Brown

Lipliner Pencil - 09 Warm Brown

4.8 16

$15.95

Alix Avien Delicate Glam Lip Tint 709 Ruby Sensation

Delicate Glam Lip Tint - 709 Ruby Sensation

$23.95

Alix Avien Glossy Lipstick – 310 Spicy Terracotta

Glossy Lipstick - 310 Spicy Terracotta

4.1 7

$19.95

Alix Avien Matte Lipstick – 410 Rose Coral

Matte Lipstick - 410 Rose Coral

3.0 4

$21.95

Alix Avien Maxi Volumizer Lip Gloss – 210 - Sunny Glaze

Maxi Volumizer Lip Gloss - 210 - Sunny Glaze

4.6 103

$25.95

Alix Avien Satin Touch Lipstick – Antique Pink 810

Satin Touch Lipstick - Antique Pink 810

4.6 140

$19.95

Alix Avien Staying Power Lip Pencil – 60 Maroon

Staying Power Lip Pencil - 60 Maroon

4.8 378

$16.95

Lipgloss - 10 Sweet Caramel

Lipgloss - 10 Sweet Caramel

5.0 1

$18.95

Alix Avien Matte Liquid Lipstick – 510 Dark Rose

Matte Liquid Lipstick - 510 Dark Rose

3.0 2

$23.95

Alix Avien Silky Care Lip Gloss – 310 Cherry Mauve

Silky Care Lip Gloss - 310 Cherry Mauve

4.7 167

$28.95

Alix Avien Lipliner Pencil – 10 Star Pink

Lipliner Pencil - 10 Star Pink

4.8 16

$15.95

Alix Avien Glossy Lipstick – 311 Milky Cocoa

Glossy Lipstick - 311 Milky Cocoa

4.1 7

$19.95

Alix Avien Matte Lipstick – 411 Spicy Terracotta

Matte Lipstick - 411 Spicy Terracotta

3.0 4

$21.95

Alix Avien Maxi Volumizer Lip Gloss – 211 - Pearly Candy

Maxi Volumizer Lip Gloss - 211 - Pearly Candy

4.6 103

$25.95

Alix Avien Satin Touch Lipstick – Spiced Apple 811

Satin Touch Lipstick - Spiced Apple 811

4.6 140

$19.95

Alix Avien Staying Power Lip Pencil – 61 Deep Puce

Staying Power Lip Pencil - 61 Deep Puce

4.8 378

$16.95

Lipgloss - 11 Chocolate Kiss

Lipgloss - 11 Chocolate Kiss

5.0 1

$18.95

Alix Avien Matte Liquid Lipstick – 511 Ashy Rose

Matte Liquid Lipstick - 511 Ashy Rose

3.0 2

$23.95

Alix Avien Lipliner Pencil – 11 True Rose

Lipliner Pencil - 11 True Rose

4.8 16

$15.95

Alix Avien Glossy Lipstick – 312 True Rose

Glossy Lipstick - 312 True Rose

4.1 7

$19.95

Alix Avien Matte Lipstick – 412 Warm Brown

Matte Lipstick - 412 Warm Brown

3.0 4

$21.95

Alix Avien Maxi Volumizer Lip Gloss – 212 - Glazed Peach

Maxi Volumizer Lip Gloss - 212 - Glazed Peach

4.6 103

$25.95

Alix Avien Satin Touch Lipstick – Wildflower 812

Satin Touch Lipstick - Wildflower 812

4.6 140

$19.95

Alix Avien Staying Power Lip Pencil – 62 Chestnut Red

Staying Power Lip Pencil - 62 Chestnut Red

4.8 378

$16.95

Lipgloss - 12 Juicy Strawberry

Lipgloss - 12 Juicy Strawberry

5.0 1

$18.95

Alix Avien Matte Liquid Lipstick – 512 Berry Cocktail

Matte Liquid Lipstick - 512 Berry Cocktail

3.0 2

$23.95

Alix Avien Lipliner Pencil – 12 Deep Pink

Lipliner Pencil - 12 Deep Pink

4.8 16

$15.95

Alix Avien Glossy Lipstick – 313 Too Rose

Glossy Lipstick - 313 Too Rose

4.1 7

$19.95

Alix Avien Matte Lipstick – 413 Dusty Plum

Matte Lipstick - 413 Dusty Plum

3.0 4

$21.95

Alix Avien Maxi Volumizer Lip Gloss – 213 - Mirrored Pink

Maxi Volumizer Lip Gloss - 213 - Mirrored Pink

4.6 103

$25.95

Alix Avien Satin Touch Lipstick – Terracotta Rose 813

Satin Touch Lipstick - Terracotta Rose 813

4.6 140

$19.95

Alix Avien Staying Power Lip Pencil – 63 Reddish Brown

Staying Power Lip Pencil - 63 Reddish Brown

4.8 378

$16.95

Lipgloss - 13 Diamond Burst

Lipgloss - 13 Diamond Burst

5.0 1

$18.95

Alix Avien Matte Liquid Lipstick – 513 Dry Cranberry

Matte Liquid Lipstick - 513 Dry Cranberry

3.0 2

$23.95

Alix Avien Lipliner Pencil – 13 True Fuchsia

Lipliner Pencil - 13 True Fuchsia

4.8 16

$15.95

Alix Avien Glossy Lipstick – 314 Dirty Rose

Glossy Lipstick - 314 Dirty Rose

4.1 7

$19.95

Alix Avien Matte Lipstick – 414 Deep Pink

Matte Lipstick - 414 Deep Pink

3.0 4

$21.95

Alix Avien Maxi Volumizer Lip Gloss – 214 - Dance Of Pearls

Maxi Volumizer Lip Gloss - 214 - Dance Of Pearls

4.6 103

$25.95

Alix Avien Satin Touch Lipstick – Copper Red 814

Satin Touch Lipstick - Copper Red 814

4.6 140

$19.95

Alix Avien Staying Power Lip Pencil – 64 Brownish Pink

Staying Power Lip Pencil - 64 Brownish Pink

4.8 378

$16.95

Alix Avien Matte Liquid Lipstick – 514 Bright Fuchsia

Matte Liquid Lipstick - 514 Bright Fuchsia

3.0 2

$23.95

Alix Avien Lipliner Pencil – 14 Pomegranate Flower

Lipliner Pencil - 14 Pomegranate Flower

4.8 16

$15.95

Alix Avien Glossy Lipstick – 315 Glossy Plum

Glossy Lipstick - 315 Glossy Plum

4.1 7

$19.95

Alix Avien Matte Lipstick – 415 Dusty Pink

Matte Lipstick - 415 Dusty Pink

3.0 4

$21.95

Alix Avien Maxi Volumizer Lip Gloss – 215 - Shimmering Mauve

Maxi Volumizer Lip Gloss - 215 - Shimmering Mauve

4.6 103

$25.95

Alix Avien Satin Touch Lipstick – Ancient Copper 815

Satin Touch Lipstick - Ancient Copper 815

4.6 140

$19.95

Alix Avien Staying Power Lip Pencil – 65 Rusty Rose

Staying Power Lip Pencil - 65 Rusty Rose

4.8 378

$16.95

Alix Avien Matte Liquid Lipstick – 515 Royal Cranberry

Matte Liquid Lipstick - 515 Royal Cranberry

3.0 2

$23.95

Alix Avien Lipliner Pencil – 15 Berry Red

Lipliner Pencil - 15 Berry Red

4.8 16

$15.95

Alix Avien Glossy Lipstick – 316 Dusty Plum

Glossy Lipstick - 316 Dusty Plum

4.1 7

$19.95

Alix Avien Matte Lipstick – 416 Berry Pink

Matte Lipstick - 416 Berry Pink

3.0 4

$21.95

Alix Avien Maxi Volumizer Lip Gloss – 216 - Glazing Fuchsia

Maxi Volumizer Lip Gloss - 216 - Glazing Fuchsia

4.6 103

$25.95

Alix Avien Satin Touch Lipstick – Genuine Pink 816

Satin Touch Lipstick - Genuine Pink 816

4.6 140

$19.95

Alix Avien Staying Power Lip Pencil – 66 Antique Pink

Staying Power Lip Pencil - 66 Antique Pink

4.8 378

$16.95

Alix Avien Matte Liquid Lipstick – 516 True Fuchsia

Matte Liquid Lipstick - 516 True Fuchsia

3.0 2

$23.95

Alix Avien Lipliner Pencil – 16 Red Carpet

Lipliner Pencil - 16 Red Carpet

4.8 16

$15.95

Alix Avien Glossy Lipstick – 317 Bright Fuchsia

Glossy Lipstick - 317 Bright Fuchsia

4.1 7

$19.95

Alix Avien Matte Lipstick – 417 Deep Fuchsia

Matte Lipstick - 417 Deep Fuchsia

3.0 4

$21.95

Alix Avien Maxi Volumizer Lip Gloss – 217 - Pomegranate Blossom

Maxi Volumizer Lip Gloss - 217 - Pomegranate Blossom

4.6 103

$25.95

Alix Avien Satin Touch Lipstick – Cavern Clay 817

Satin Touch Lipstick - Cavern Clay 817

4.6 140

$19.95

Alix Avien Staying Power Lip Pencil – 67 Crimson Pink

Staying Power Lip Pencil - 67 Crimson Pink

4.8 378

$16.95

Alix Avien Matte Liquid Lipstick – 517 Sweet Plum

Matte Liquid Lipstick - 517 Sweet Plum

3.0 2

$23.95

Alix Avien Lipliner Pencil – 17 Ruby Red

Lipliner Pencil - 17 Ruby Red

4.8 16

$15.95

Alix Avien Glossy Lipstick – 318 Berry

Glossy Lipstick - 318 Berry

4.1 7

$19.95

Alix Avien Matte Lipstick – 418 Dark Berry

Matte Lipstick - 418 Dark Berry

3.0 4

$21.95

Alix Avien Maxi Volumizer Lip Gloss – 218 - Red Hot Luster

Maxi Volumizer Lip Gloss - 218 - Red Hot Luster

4.6 103

$25.95

Alix Avien Satin Touch Lipstick – Rockwood Terracotta 818

Satin Touch Lipstick - Rockwood Terracotta 818

4.6 140

$19.95

Alix Avien Staying Power Lip Pencil – 68 Dusty Carmine

Staying Power Lip Pencil - 68 Dusty Carmine

4.8 378

$16.95

Alix Avien Matte Liquid Lipstick – 518 Burgundy Plum

Matte Liquid Lipstick - 518 Burgundy Plum

3.0 2

$23.95

Alix Avien Lipliner Pencil – 18 Raspberry Marmalade

Lipliner Pencil - 18 Raspberry Marmalade

4.8 16

$15.95

Alix Avien Glossy Lipstick – 319 Deep Fuchsia

Glossy Lipstick - 319 Deep Fuchsia

4.1 7

$19.95

Alix Avien Matte Lipstick – 419 Berry Basket

Matte Lipstick - 419 Berry Basket

3.0 4

$21.95

Alix Avien Maxi Volumizer Lip Gloss – 219 - Foxy Red

Maxi Volumizer Lip Gloss - 219 - Foxy Red

4.6 103

$25.95

Alix Avien Satin Touch Lipstick – Russet Pink 819

Satin Touch Lipstick - Russet Pink 819

4.6 140

$19.95

Alix Avien Matte Liquid Lipstick – 519 Dirty Plum

Matte Liquid Lipstick - 519 Dirty Plum

3.0 2

$23.95

Alix Avien Lipliner Pencil – 20 Dusty Plum

Lipliner Pencil - 20 Dusty Plum

4.8 16

$15.95

Alix Avien Glossy Lipstick – 320 Glossy Red

Glossy Lipstick - 320 Glossy Red

4.1 7

$19.95

Alix Avien Matte Lipstick – 420 Wine

Matte Lipstick - 420 Wine

3.0 4

$21.95

Alix Avien Maxi Volumizer Lip Gloss – 220 - Luscious Cherry

Maxi Volumizer Lip Gloss - 220 - Luscious Cherry

4.6 103

$25.95

Alix Avien Satin Touch Lipstick – Bright Maroon 820

Satin Touch Lipstick - Bright Maroon 820

4.6 140

$19.95

Alix Avien Matte Liquid Lipstick – 520 Red Carpet

Matte Liquid Lipstick - 520 Red Carpet

3.0 2

$23.95

Alix Avien Lipliner Pencil – 21 Chocolate

Lipliner Pencil - 21 Chocolate

4.8 16

$15.95

Alix Avien Glossy Lipstick – 321 Stunning Red

Glossy Lipstick - 321 Stunning Red

4.1 7

$19.95

Alix Avien Matte Lipstick – 421 Orange Red

Matte Lipstick - 421 Orange Red

3.0 4

$21.95

Alix Avien Satin Touch Lipstick – Esthetic Maroon 821

Satin Touch Lipstick - Esthetic Maroon 821

4.6 140

$19.95

Alix Avien Matte Liquid Lipstick – 521 Wild Red

Matte Liquid Lipstick - 521 Wild Red

3.0 2

$23.95

Alix Avien Lipliner Pencil – 22 Berry Cocktail

Lipliner Pencil - 22 Berry Cocktail

4.8 16

$15.95

Alix Avien Glossy Lipstick – 322 Cranberry

Glossy Lipstick - 322 Cranberry

4.1 7

$19.95

Alix Avien Matte Lipstick – 422 Wild Red

Matte Lipstick - 422 Wild Red

3.0 4

$21.95

Alix Avien Satin Touch Lipstick – Vivid Auburn 822

Satin Touch Lipstick - Vivid Auburn 822

4.6 140

$19.95

Alix Avien Matte Liquid Lipstick – 522 Wine Red

Matte Liquid Lipstick - 522 Wine Red

3.0 2

$23.95

Alix Avien Glossy Lipstick – 323 Ruby Red

Glossy Lipstick - 323 Ruby Red

4.1 7

$19.95

Alix Avien Matte Lipstick – 423 Wine Red

Matte Lipstick - 423 Wine Red

3.0 4

$21.95

Alix Avien Satin Touch Lipstick – Bright Burgundy 823

Satin Touch Lipstick - Bright Burgundy 823

4.6 140

$19.95

Alix Avien Matte Liquid Lipstick – 523 Berry Red

Matte Liquid Lipstick - 523 Berry Red

3.0 2

$23.95

Alix Avien Glossy Lipstick – 324 Raspberry Marmalade

Glossy Lipstick - 324 Raspberry Marmalade

4.1 7

$21.95

Alix Avien Matte Lipstick – 424 Ruby Red

Matte Lipstick - 424 Ruby Red

3.0 4

$21.95

Alix Avien Satin Touch Lipstick – Brick Red 824

Satin Touch Lipstick - Brick Red 824

4.6 140

$19.95

Alix Avien Matte Liquid Lipstick – 524 Ruby Red

Matte Liquid Lipstick - 524 Ruby Red

3.0 2

$23.95

Alix Avien Satin Touch Lipstick – Satin Red 825

Satin Touch Lipstick - Satin Red 825

4.6 140

$19.95

Alix Avien Matte Liquid Lipstick – 501 Caramel Nude

Matte Liquid Lipstick - 05 Dried Rose

3.0 2

$23.95

Alix Avien Satin Touch Lipstick – Allure Red 826

Satin Touch Lipstick - Allure Red 826

4.6 140

$19.95

Alix Avien Matte Liquid Lipstick – 501 Caramel Nude

Matte Liquid Lipstick - 07 Spicy Apricot

3.0 2

$23.95

Alix Avien Satin Touch Lipstick – Bordeaux 827

Satin Touch Lipstick - Bordeaux 827

4.6 140

$19.95

Alix Avien Matte Liquid Lipstick – 501 Caramel Nude

Matte Liquid Lipstick - 16 Rosy Terracotta

3.0 2

$23.95

Alix Avien Satin Touch Lipstick – Mahogany Brown 828

Satin Touch Lipstick - Mahogany Brown 828

4.6 140

$19.95

Alix Avien Matte Liquid Lipstick – 501 Caramel Nude

Matte Liquid Lipstick - 22 Sensual Rose

3.0 2

$23.95

Alix Avien Matte Liquid Lipstick – 501 Caramel Nude

Matte Liquid Lipstick - 24 Piquant Nude

3.0 2

$23.95

Alix Avien Matte Liquid Lipstick – 501 Caramel Nude

Matte Liquid Lipstick - 62 Pure Nude

3.0 2

$23.95

Showing 2010 of 212 products

What are you looking for?

Lip products are sorted by finish before color: matte lasts longer but doesn’t hydrate, glossy hydrates but needs more frequent touch-ups. Decide what you want first; color comes after that.

You wantStart hereWhy
Intense color, full coverageLipstickMatte · satin · glossy · liquid · paletteFinish determines wear. Matte and liquid formulas last the longest and need the fewest touch-ups; satin and glossy finishes feel more comfortable but need touching up more often. For dry lips, nourishing finishes are the safer bet.
My lipstick bleeds and the edges blurLip LinerLong-wearing · hydratingLiner both locks in the edge and creates a matte base for lipstick to grip. When you fill in the whole lip with liner and apply lipstick on top, wear improves noticeably.
Shine, a fuller look, a hint of colorLip GlossGloss · tint · plumpingGloss reflects light to boost shine on the lips; tint adds color and lasts much longer. Wear it alone for everyday or as a finisher over lipstick.
My edges aren’t clean and the color goes outside the lineLip BrushesFine-tip · wide · sculptingThe difference is in the tip width: a fine tip draws the edge, a wide tip fills in, and a sculpting tip does both. Applying dark shades straight from the bullet makes controlling the edge almost impossible.

Price and stock information come from the store; the current status is always shown on the product page.

If you don’t know where to start

Four products that do four different jobs. Used together, they cover your entire lip look, from prep to finish.

StepProductWhat it does
Define the edgeStaying Power Lip Pencil$16.95 · 18 shades · 319 reviews · 4.8 ★The most-reviewed product in the category. Its soft tip doesn’t drag on the lips as you draw; its waterproof formula keeps the edge in place all day.
Add colorBeyond Care Sheer Lipstick$29.95 · 7 shades · 155 reviews · 4.5 ★A nourishing lipstick with six natural oils. It glides on smoothly even on dry lips; the most comfortable place to start for lips that find matte formulas difficult.
PlumpSilky Care Lipgloss$28.95 · 10 shades · 144 reviews · 4.7 ★Leaves a fuller look while it hydrates. Worn alone or dabbed onto the center of your lipstick, it makes lips look more voluminous.

Lip makeup in four steps

You don’t need every step every day; but when you skip one, you know exactly which problem will show up.

Hydrate and smooth

Dry, flaky lips can’t carry any lipstick properly. Apply a hydrating balm, wait a few minutes, then blot off the excess with a tissue. Lipstick applied over an oily surface slides — the moisture should be absorbed, not sitting on top.

Line the edge

Use a lip liner to outline the edge first, then lightly fill in the whole lip. This fill-in step is the move that boosts wear the most: even as the lipstick wears off, color stays underneath and lips don’t look faded.

Fill in the color

Apply lipstick from the center out toward the edges. For dark, intense shades, use a lip brush; it leaves a thinner layer and lets you control the edge. Two thin coats last longer than one thick coat.

Finish

For a matte result, blot your lips with a tissue and apply a second thin coat. For a fuller look, dab gloss only on the center of your lower lip — light placed on a single point, rather than the whole lip, adds volume.

To see the same flow with products, visit our Lip Makeup Routine page.

The four most common mistakes

Applying matte lipstick to dry lips

Matte formulas give up moisture for staying power; on lips that are already dry, that turns into a cracked, flaky look. If you’re wearing matte lipstick, don’t skip the prep step, or switch to a nourishing satin finish.

Lining after lipstick

A liner line drawn over lipstick sinks into it and spreads, blurring the edge even more. Liner always comes first; after lipstick, use it only sparingly for touch-ups.

Overlining to look fuller

A line drawn more than a millimeter outside your natural lip line shows as your lips move and makes your makeup look artificial. The impression of volume comes not from enlarging the edge but from light placed on the center of the lower lip.

Applying a dark shade straight from the bullet

With burgundy, deep red and brown shades, even the smallest slip shows. Applying these shades with a fine-tip lip brush keeps both the edge and the layer thickness under control.

Frequently asked questions

How can I make my lipstick last longer?

Three steps are enough: fill in your whole lip with lip liner, apply lipstick in two thin coats, and blot with a tissue between coats. Matte and liquid formulas naturally last longer; it’s normal to touch up glossy finishes during the day.

Should my lip liner match my lipstick shade?

Not necessarily. A shade close to your lipstick is the safest choice. A neutral liner close to your natural lip color works with different lipsticks and looks natural on its own. If the color that shows underneath as your lipstick wears off is a close match, the fading won’t be noticeable.

Should you choose matte or satin lipstick?

Matte if staying power is your priority, satin if comfort is. Matte finishes last longer because they don’t leave moisture behind, but they accentuate lines on dry lips. Satin and glossy finishes hydrate, feel more comfortable and need touching up more often.

What’s the difference between gloss and tint?

Gloss leaves a shiny layer on the surface of the lips; it adds shine but wipes off easily. Tint stains the surface of the lips, leaves no noticeable layer on top and is far less affected by eating and drinking. You can also layer them: tint first, then gloss on top.

Do I really need a lip brush?

Not for light and nude shades. With dark, highly pigmented shades, though, it makes a big difference: a brush leaves a thinner layer, keeps the edge crisp and uses lipstick more economically. For palette-style products, it’s a must.

Is prep really necessary before lip makeup?

For matte and long-wearing products, yes. Apply a hydrating balm, wait a few minutes and blot off the excess with a tissue; the goal is moisturized lips, not an oily surface. Skip this step and lipstick looks flaky and settles into lip lines.

My lips are thin; how can I make them look fuller?

Use light instead of enlarging the edge. Line no more than a millimeter outside your natural lip line, apply a mid-tone lipstick and dab a dot of gloss on the center of your lower lip. Glosses with a plumping effect strengthen this impression.

How do I keep lipstick off my teeth?

After applying lipstick, put your finger in your mouth and pull it out; the excess product on the inner edge transfers to your finger. Also, cool-toned reds make teeth look whiter, while warm shades leaning orange make yellowness more noticeable.

Complete the look

What Are Lip Makeup Products and Why Do They Matter?

Lip makeup is one of the most eye-catching and finishing elements in the beauty world. Attractive, defined lips can change the whole vibe of your makeup and strengthen your expression. Lipsticks, lip liners, lip glosses, and lip care products offer many different options that make lip makeup perfect for both everyday wear and special occasions. So which lip product best suits your needs, and what should you look for when choosing one? The answers to all these questions are waiting for you below.

What Types of Lipstick Are There and How Do You Choose the Right One?

Lipstick is perhaps the most classic and popular lip makeup product. Lipsticks come in many different textures and finishes: matte, glossy, satin, liquid, or cream. From that perspective, choosing the right lipstick color for your skin tone is the most important step in completing your overall makeup look. With the list we've prepared for you below, you can easily choose based on the type of lipstick and whether you'll wear it for special occasions or every day.

  • Matte Lipsticks: They stand out for their all-day wear and intense pigments. They give lips a sophisticated look and are an ideal choice, especially for special occasions.
  • Liquid Lipsticks: These long-wearing lipsticks set after application and don't bleed. Their special formulas give you a smooth lip look all day.
  • Cream Lipsticks: Thanks to their moisturizing effect, they give a soft, natural look without drying out the lips. They're ideal for everyday wear.
  • Satin and Shimmering Lipsticks: Perfect for anyone who wants shinier, healthier-looking lips. Their moisturizing ingredients nourish the lips and give them a fuller look.

What Does Lip Liner Do and How Do You Use It?

Lip liner helps your lipstick last longer while also making your lips look fuller and more defined. By outlining the natural edges of your lips, it keeps lipstick from feathering and adds a professional touch to your lip makeup.

  • Defining the lips: Lip liners sharpen the lip line to create a voluminous, flawless look.
  • Boosting lipstick wear: Applying lip liner all over your lips before lipstick helps your lipstick last longer.
  • Choosing the right color: When choosing a lip liner, picking the same shade as your lipstick or one shade darker gives a more natural look.

What Is Lip Gloss and Who Should Wear It?

Lip glosses are great makeup products that give lips a shiny, plump look. They can be worn on their own in everyday makeup or applied over lipstick. They're especially popular with people who have thin lips, thanks to their volumizing effect.

  • Moisturizing effect: Their non-drying formulas keep you comfortable all day.
  • Fuller lips: Special ingredients give lips a plump, attractive look.
  • Clear and tinted options: Clear lip gloss gives a natural shine, while tinted versions add extra vibrancy to your makeup.

How Should You Care for Your Lips?

Healthy, smooth lips matter just as much as lip makeup. Here are a few tips to perfect your lip care routine:

  • Exfoliate: Exfoliate your lips regularly to remove dead skin.
  • Moisturizing Is a Must: Moisturize your lips daily with a lip balm or natural oils.
  • Drink Plenty of Water: Drink enough water to prevent dry lips.

What Should You Do to Make Your Lip Makeup Flawless?

  • Exfoliate: Regular lip exfoliation is important for smooth-looking lip makeup.
  • Moisturizing Is a Must: Moisturizing your lips with a lip balm before using lipstick or lip liner helps the products go on better.
  • A Flawless Frame: You can define the natural line of your lips with a lip liner.
  • For Long Wear: With matte lipsticks or lip-liner-based makeup techniques, you can make your lip makeup last all day.

What to Look for When Choosing Lip Products

Since it's important to choose lip makeup products that suit your skin type and needs, here's what to pay attention to when choosing the right product.

  • Choose for Your Skin Type: For dry lips, choose lipsticks and glosses with moisturizing ingredients.
  • Color Choice: Nude and light shades work for everyday wear, while vibrant, bold colors are great for special occasions.
  • Pay Attention to Ingredients: Choosing nourishing products with natural ingredients helps protect the health of your lips.

Do Lip Plumpers Really Work?

Thanks to the special ingredients they contain, lip-plumping lipsticks and serums can make lips look instantly fuller and more defined. So how do lip plumpers work on your lips?

  • Temporary Effect: Most lip-plumping products contain menthol or cinnamon extracts that gently stimulate the lips for a fuller look.
  • Moisture and Volume: Products with hyaluronic acid moisturize the lips for a smoother, fuller look.
  • Regular Use: For more defined lip lines over the long term, you can choose collagen-supporting products.

A Guide to Choosing the Lip Makeup Style That Suits You!

Everyone's face shape and style are different. That's why choosing the right lip makeup style plays a big role in completing your overall look.

  • Natural and Everyday: Nude shades and light glosses are ideal for everyday makeup.
  • Striking and Eye-Catching: Red or burgundy shades create a bold, daring look.
  • The Gradient Lip Trend: One of the Korean makeup trends, gradient lips create a natural, youthful look.