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Siren eyes makeup - eyeliner extended to the outer corner with smoky shading - Alix Avien

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What Is the Siren Eyes Trend? The Makeup Technique for More Alluring, Defined Eyes

by Alix Avien on Sep 21 2026
Siren eyes is an eye makeup technique that concentrates eyeliner, shading, and lash density at the outer corner of the eye to make your gaze look longer and more lifted. How it differs from a smoky eye and a cat eye, how to apply it step by step, and how to choose colors by eye color.
How to do Korean makeup: glass skin Korean makeup with Alix Avien products — Alix Avien blog image

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How to Do Korean Makeup: Glass Skin Korean Makeup with Alix Avien Products

by Alix Avien on Aug 25 2026
These days, Korean makeupA makeup style where skin looks smooth and glowy like glass and natural shades take center stage. is a makeup style you see all over the world, embraced by countless people. So how do you do Korean makeup? There are a few key tips to keep in mind for the complexion, eyes, and lips. With Alix Avien products, you can create glass skinA skin look that appears smooth as glass, dewy, and hydrated. Korean makeup exactly the way you want. Thanks to Alix Avien's wide product range, you can pull off Korean makeup flawlessly. Complexion products that give a glass skin look, along with natural-looking concealers and highlighters, help you achieve that glass skin finish. What Is Korean Makeup and Why Has It Become So Popular Around the World? Korean makeup is a makeup style that involves the skin, eyes, and lips, focuses on smooth, glass-skin-looking skin, and features soft, natural transitions. Korean makeup has become so popular because the world has recently put health front and center. Rather than shimmery, artificial-looking makeup, Korean makeup helps skin look healthy and radiant. And although the glass skin look makes skin appear smooth and healthy, the philosophy behind it is actually about not covering up imperfections. In Korean complexion makeup, the goal is not to hide imperfections with heavy foundations or layer after layer of concealer. Products are used sparingly and in thin layers. How Do You Get a Flawless Complexion with Korean Makeup? For a flawless complexion with Korean makeup: Keep your skin clean. Skin that's free of dirt and dead skin cells helps your makeup stay fresh and radiant for longer. Moisturize to prep your skin for makeup. Hydrated skin is soft skin, so makeup products are comfortable and easy to use. For the flawless complexion of the Korean makeup trend, use only a small amount of complexion products. If you feel a small amount isn't enough, apply the products to your skin in thin layers. Apply foundation with a tool such as a makeup sponge or makeup brush to even out your skin tone. Apply complexion products only where needed to cover imperfections. Alix Avien Foundation Brush: A foundation brush with curved, flat bristles that offers maximum comfort and natural, controlled application, and can be used for liquid creams, foundation, contour products, and primer. How Do You Do Eye Makeup in Korean Makeup? Korean eye makeup can be a little different from the eye makeup you're used to. Have you ever heard of aegyo salA Korean makeup technique that defines the natural puffiness under the eyes to create a youthful, cute look. makeup? If not, aegyo sal is one of the reasons Korean makeup has become so popular. There's a small bump right below your lower lashes. Getting the aegyo sal look means shading to bring that bump forward, and even applying highlighter on top of it. The goal here isn't to create the effect of dark circles under the eyes; it's to make the eyes look younger, brighter, and cuter. Another defining feature of Korean eye makeup is the lashes. Rather than making lashes look dense and voluminous, the focus is on making them look long. The same shade of eye pencil used on the upper lash line is also used along the lower lash line. This makes the eyes look bigger and brighter. Alix Avien Master Stay Eyeshadow Creamy Eyeshadow Stick: A highly pigmented, long-lasting, water-resistant, easy-to-use creamy eyeshadow stick. Alix Avien Lash Styler Mascara with a False Lash Effect: A mascara with a diamond dust formula that nourishes lashes from root to tip, creates a false lash effect, and doesn't run or smudge. Why Do Lips Look Different in Korean Makeup? Lips look different in Korean makeup because the makeup mimics the natural look of the lips. A gradient lipAn ombre lip look where the color fades outward from the center of the lips. in Korean makeup is a color transition that moves from the inside of the lips outward. The center of the lips stays darker, while the color gets lighter toward the outer edges. This mimics the natural color of the lips. In Korean lip makeup, lip liner isn't used to draw a sharp line around the lips; instead, it's used to give the lips a softly blurred look. It's essentially a no makeup makeup approach. Alix Avien Highly Pigmented Lipliner Pencil: A lip liner with up to 6 hours of wear that doesn't smudge, moisturizes the lips, is water-resistant, and is enriched with tocopherol and vitamin C. Which Application Techniques Give a More Natural Result in Korean Makeup? To achieve the natural look of Korean makeup through application technique, use products sparingly and build them up in thin layers. Complexion products should be pressed onto the skin with a damp makeup sponge using a dabbing motion. This way, the makeup products blend into the skin and you get a natural makeup look. What Are the Final Touches That Complete Korean Makeup? We'll share a few key tips for the final touches that complete Korean makeup: Don't apply heavy foundations. Use lightweight complexion products so your skin can glow with its own natural radiance. Especially for glass skin makeup, keep your face from losing its dewy, luminous look. When applying products like blush, highlighter, and contour, keep them from creating harsh lines on your skin. Take care to create soft transitions. Make sure your skin tone looks even. Apply your blush toward the area under your eyes. Apply a barely-there line of eye pencil at the base of your lashes.
Why "skin-like" makeup is so popular — Alix Avien blog image

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Why Is "Skin-Like" Makeup So Popular?

by Alix Avien on Aug 21 2026
The biggest reason skin-like makeupA makeup trend that makes skin look radiant and natural without covering up its own texture. has become so popular lately is a shift in mindset: instead of makeup meant to hide flaws, the focus is on makeup that doesn't hide them but still shows off radiant, healthy-looking skin. Skin-like makeup is all about moving completely away from an artificial idea of beauty. What Exactly Does "Skin-Like" Makeup Mean? Skin-like makeup is a natural complexion makeup style that keeps skin from losing its natural look while supporting a radiant, healthy appearance. It steers clear of anything artificial and creates a "no makeup makeup"An extremely natural makeup style that looks as if you're wearing no makeup at all. effect. How Do You Create Complexion Makeup That Looks Like Skin? To make your complexion makeup look like your actual skin rather than makeup: Prep your skin for makeup. This prep comes down to moisturizing your skin enough. Hydrated, soft skin creates the ideal base for makeup that looks like skin. Choose lightweight products for your complexion makeup. For example, BB cream evens out your skin tone without heavy coverage and keeps your skin from looking artificial. The first rule of foundation application is to apply the product in thin layers. If you feel the product isn't enough on your skin, build it up little by little instead of using too much at once. You can use concealer on your imperfections, but we don't recommend applying it all over your face. You can use a water droplet puffAn ergonomic, droplet-shaped makeup sponge puff. when applying it. It makes working on the detailed areas of your face comfortable and easy. If you use liquid makeup products, they blend into your skin more easily. You can use a makeup puff when applying liquid products to your skin. We recommend using a makeup setting spray to lock your makeup in place. Alix Avien Compact Foundation: A water-resistant compact foundation that gives skin a soft, smooth look and lasts up to 12 hours. Alix Avien Supreme Cover Concealer: A long-lasting, moisturizing, cell-repairing and anti-spot under-eye concealer. Alix Avien Makeup Setting Spray: A makeup setting spray that keeps your makeup looking radiant and fresh for longer. Which Application Techniques Help Foundation Blend Into the Skin? To help foundation blend into the skin: Apply makeup in thin layers. This approach means using products little by little and building them up layer by layer. Use a makeup sponge or makeup brush as your application tool. If you want to refresh your makeup during the day, you can use a damp makeup sponge with a dabbing motion. Use concealer to cover imperfections, but apply it only where needed. Don't overuse the product. You can apply a small amount of powder to the T-zone if your skin tends to get oily. Alix Avien Compact Powder: A compact powder with mineral pigments that lasts up to 12 hours and offers natural coverage. Can the Right Makeup Tool Be the Key to a "Skin-Like" Look? Makeup is a whole, and that whole includes both the features of the products you choose and your application technique. For skin-like makeup, it's important that the product you choose is lightweight, matches your skin tone, and blends into your skin. That "blends into your skin" part also depends on your application tool. In short, the right makeup tool can be one of the keys to a "skin-like" look. A damp makeup sponge keeps products from looking artificial on the skin and also prevents too much product from building up. Why Can Using Less Product Give Better Results in Skin-Like Makeup? Using less product in skin-like makeup keeps it from building up on your skin. When too much product is used, it can collect around the sides of the nose, under the eyes, or in the nasolabial foldsThe expression lines that run from the sides of the nose down to the corners of the mouth.. This creates an artificial look on the skin, making it look both tired and older. Which Makeup Products Support a "Skin-Like" Effect? For a "skin-like" effect, the makeup products you use should be lightweight, liquid, or creamy. Some of these products include BB cream and CC cream for a natural foundation look, liquid blush, liquid contour, cream blush, cream contour, and liquid highlighter. Alix Avien Natlook BB Cream: A BB cream that gives skin a natural glow and keeps it moisturized. What Are the Most Common Mistakes That Ruin the Natural Look of Skin-Like Makeup? Not choosing a foundation that suits your skin type, Not choosing a complexion product shade that matches your skin tone, Not using a damp sponge or a makeup brush when applying complexion products, Using too much makeup product, Using too much powder and drying out the skin, Rushing through liquid and cream products without waiting for your skin to absorb them. The most important feature of skin-like makeup is that the foundation doesn't look artificial on the skin. How do you make foundation look natural? To make your foundation look natural, avoid the mistakes listed above and accurately assess your skin type and tone when choosing products.
July summer makeup: bold colors, a bold look, or soft glam — Alix Avien blog image

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July Summer Makeup: Bold Colors, a Bold Look, or Soft Glam?

by Alix Avien on Jul 16 2026
Vibrant colors are a summer essential! Oranges, pinks, glowing skin, bronze effects, and glossy lips are among the makeup shades and styles we see most often in the summer months. July makeup trends change depending on the time of day and where you'll be. With soft glam makeup you can capture a natural glow, and with a bold look you can enjoy daring, powerful makeup. Which Looks Are Shaping Summer Makeup Trends in July? In July, one of the months when the sun is at its highest, soft glam summer makeup trendsA summer makeup trend that uses light, luminous shades for a natural, effortless, yet extremely polished look. that create a sun-kissed effect and reflect a natural glow from within have become a must for many people. Keeping the skin hydrated and choosing liquid makeup products in particular has helped makeup meet the skin flawlessly. Soft glam makeup is ideal for everyday wear in the summer months, because the peach shades, glossy, dewy lips, and soft, diffused contour that come to mind when you think of "summer makeup" are what define soft glam makeupA modern makeup style done with soft transitions and a subtle glow without disrupting your natural skin tone.. Another summer makeup trend is the "sun-kissed"An effect that makes skin look naturally bronzed and healthily warm, as if from the sun. effect. Think golden-toned blushes, which show up as a blush trend every summer, and bronze or warm-toned blushes that give off a soft reflection when they catch the light. Alix Avien Baked Blush: A lightweight baked blush that melts easily into the skin and gives it vibrancy and radiance. Why Do Bold Colors Stand Out More in Summer? Because your skin gets tanned in the summer months, vibrant colors look even better on bronzed skin, since a bronze complexion stands out more with bold, vivid colors. And because bold colors look more vibrant on the skin, they also reflect the energy of summer. What Exactly Does Soft Romantic Makeup Look Like? Soft romantic makeupA makeup style that gives the skin a fresh, clear, dreamy look with soft pink and peach shades and delicate touches. gives skin a healthy-looking glow. To get this look, moisturize your skin before makeup and apply your makeup products over soft, supple skin. Skin that doesn't look flat and matte, soft makeup transitions, and a sheer, lightweight BB cream instead of heavy foundations are the must-haves of soft romantic makeup! Alix Avien Natlook BB Cream: A lightweight BB cream that moisturizes the skin and stays on for a long time. Which Skin Look Suits July Best? It's important that your skin always looks healthy, no matter the time or place. The ideal skin look for July is radiant and vibrant. Slightly bronzed skin, a natural flush from within, and light base makeup are perfect for July. After moisturizing your skin well and prepping it for makeupThe process of cleansing, purifying, and moisturizing the skin so complexion products sit smoothly., you can apply foundation in thin layers. If your skin is oily, you can also use a light dusting of powder. If you apply setting spray once your makeup is done, you'll help it last longer. Alix Avien Loose Powder: A silky loose powder with a velvety matte finish that lasts up to 12 hours, makes skin look smooth, sets makeup to help it last longer, and doesn't feel heavy or cake on the skin. Which Style Is More Practical for Everyday Wear? For everyday wear, soft glam or romantic makeup styles are ideal. You can blend liquid blush evenly over your skin, use a light coat of mascara, and choose complexion products that hydrate your skin. Alix Avien Liquid Blusher: A richly pigmented liquid blush with vitamin E and a soft, creamy texture. How Do You Wear Bold Colors in Evening Makeup? You can wear bold colors in evening makeup, because compared with daytime makeup, evening makeup can handle colorful makeup and a bold makeupA daring makeup application with sharper lines, deeper shades, and eye-catching accents. style. If you want to focus on your eye makeup, you can use vibrant eyeshadows, but you should apply a nude lipstick on your lips. If you go for a dark lip, then you may need to keep the makeup on your eyes and cheeks more understated. For evening makeup, choose a single area of your face for bold colors. Use products in more natural shades on the areas outside the one you're focusing on. Also, moisturize your skin enough to prep it for makeup, and finish with a setting spray for long-lasting wear. Alix Avien Makeup Fixing Spray: A makeup setting spray that helps keep skin hydrated and helps your makeup stay the same all day. Can Soft and Bold Looks Be Combined? Soft and bold looks can be combined. If you have focused on your eye makeup, you can use natural-toned products on your lips. If you have done a dark lip, you can apply a light eyeshadow shade, draw a thin eyeliner line, and use a light coat of mascara. To combine soft and bold looks, you need to keep your makeup balanced. While you use vibrant, bold shades on the area of your face you have chosen as the focus, the other areas should get softer, lighter color. Alix Avien Volume Mascara: An extra long-lasting, nourishing, and hydrating volumizing mascara with a lifting effect.
The Sunburnt Makeup Trend: A Natural Just-Been-in-the-Sun Blush Effect — Alix Avien blog image

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The Sunburnt Makeup Trend: How to Create a Natural Just-Been-in-the-Sun Blush Effect

by Alix Avien on Jun 12 2026
When the sun touches your skin, it leaves a soft flush. This flush usually shows up on your cheeks and across your nose. Sunburnt makeup makes that flush look even prettier. To create a sunburnt makeup effect that looks like you have just been in the sun, apply blush across the bridge of your nose and the tops of your cheeks. Using natural-finish products instead of matte ones helps you get a natural look. What Kind of Look Does Sunburnt Makeup Create? Sunburnt makeup gives you exactly the look of sunkissed makeup. It creates a natural flush on your skin, as warm as if the sun just kissed you. Usually at the top of the list of summer makeup trends, sunburnt makeup gives your skin a sun-flushed look that makes it appear warm and energized. How Do You Create a Softly Sun-Flushed Skin Effect? The most important step for a softly sun-flushed effect is applying blush to the right areas of your face. You'll come across many blush application techniques when doing makeup. For sunburnt makeup, the technique is to apply blush to the tops of your cheeks, the bridge of your nose, and even lightly across the tip of your nose. The right blush shades for softly flushed skin are dusty rose, peach, and warm pink. Alix Avien Liquid Blusher: A highly pigmented, soft, creamy liquid blush with vitamin E. What's the Difference Between Sunburnt Makeup and Sunkissed Makeup? Sunburnt makeup creates a soft, sun-flushed effect on your skin, while sunkissed makeup gives you a natural bronzed look. The biggest difference between the two is that sunkissed makeup puts the bronze glow front and center. It's more luminous and leans heavily on caramel tones. Alix Avien Powder Blush: An ultra-fine, silky powder blush that gives your skin a fresh look without feeling heavy. Which Blush Shades Stand Out in This Trend? Because sunburnt makeup, one of the viral makeup trends, gives your skin a youthful look and warm energy, the colors used in this look keep your skin looking natural. Warm pinks, coral shades that blend pink and orange, peach tones, and dusty rose, which gives a softly sun-flushed effect, stand out the most. Alix Avien Stick Blush: A moisturizing stick blush with a creamy, easy-to-blend texture that creates a natural flush. What's the Secret to Applying Sunburnt Makeup Without Overdoing It? When sunburnt makeup goes overboard, it can look like a real, overly red burn. The goal is to create a soft, lively flush without reaching that point. Getting the sunburnt makeup you want with just a little product is easy. First, apply blush in a line that connects your two cheeks across the tip of your nose. Then blend out that line. The biggest secret of this look is avoiding sharp lines. A diffused, natural finish is the first rule of sunburnt makeup. Which Makeup Styles Pair Well with Sunburnt Makeup? Because sunburnt makeup gives your skin a natural, lively look, it pairs well with other natural makeup styles. These include: Clean girl makeup, No-makeup makeup, Faux freckle makeup, Makeup with a soft glow. Who Does Sunburnt Makeup Suit Best? Sunburnt makeup can suit most skin tones. The key is to choose makeup that matches your skin tone. If you have fair skin, a soft flushed effect will look great on you. Pink and peach shades will give you a natural, lively look, and a freckle effect will blend beautifully with your skin. If you have a medium or olive complexion, you can add a little more depth to your makeup colors. Coral shades and more intense peach tones will make your skin look warmer. If you have deep skin, warm red shades will create a lit-from-within flush. Whatever your skin tone, don't forget to moisturize to prep your skin for makeup! Hydrated, soft skin helps your makeup products blend easily and helps your skin look healthy.
How to Do Faux Freckles and a Sunkissed Look — Alix Avien blog image

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How to Do Faux Freckles and a Sunkissed Look: A Natural Sunkissed Skin Effect

by Alix Avien on May 08 2026
Faux freckles and a sunkissed makeup look make you look youthful and vibrant. So how do you make faux freckles? And how do you make sunkissed makeup look natural on your skin? For faux freckles, you can use a brown eyeliner or a brown-toned eye pencil. Tap tiny dots onto your nose and cheeks, making sure they're not all the same size. This gives you a more natural look. Then go over the dots with a makeup sponge using a pressing motion. Now for the sunkissed look! For that fresh, youthful, just-kissed-by-the-sun effect, use a lightweight foundation. BB creams that keep your skin moisturized and soft create a no-makeup sunkissed look. Heavy foundations, on the other hand, weigh your skin down and ruin that light, airy feel. Alix Avien Gel Eyeliner (Intense Gel Liner): A long-lasting, waterproof, highly pigmented gel eyeliner with a smooth texture. Alix Avien Natlook BB Cream: An intensely moisturizing BB cream that gives your skin a natural glow. What Are Faux Freckles and Why Did They Become a Trend? Faux freckles are small, irregular dots drawn with eyeliner or eye pencil. They have become a summer makeup trend because people want a natural, lively, fresh, and youthful look in the summer, and features that once seemed like flaws have turned into something "cute." How Do You Make Faux Freckles? Here's the right freckle makeup technique for faux freckles that look real: Grab a brown eye pencil or eyeliner. The areas to work on are the bridge of your nose and the tops of your cheeks. Make the dots in different sizes and scatter them unevenly. Don't try to make them look perfect. Go over the dots with a makeup sponge using a pressing motion. Adding depth to your freckles is one of the key freckle makeup techniques. To add depth, you can apply another layer of dots. If you build them up in layers, your freckles will look more realistic. Alix Avien Extreme Lasting Effect Eye Pencil - Extreme Umber: A waterproof, highly pigmented eye pencil that won't run or smudge and lasts up to 13 hours. What Is Sunkissed Makeup? Sunkissed makeup means makeup that looks like the sun just kissed your skin. So what does that mean? As the name suggests, you use makeup on the places the sun would naturally touch. Think about it: when you're out in the sun, which parts of your face tan or flush first? The bridge of your nose, Your cheekbones, Your forehead, Your chin. With sunkissed makeup, you apply a natural bronzed look to these same areas, as if you'd spent time outdoors. Of course, you do it by creating a natural bronzed vibe and a fresh, glowing finish. In short, sunkissed makeup should make it look like you're on vacation or just got back from one. How Do You Use Faux Freckles and Blush Together? If you want to wear both freckles and blush, pay attention to the order you apply them in. Apply blush before the freckles you draw with eyeliner or eye pencil. Why? Because blush should look like your skin's own natural flush, and the freckles should sit on top of that color. Don't apply blush only to your cheeks; tap a little across your nose too. Choose a blush shade close to your own skin tone. After your blush and freckles, gently go over everything with a damp makeup sponge using a pressing motion. You can add another layer of freckles to give them more depth. Alix Avien Liquid Blusher: A highly pigmented liquid blush with vitamin E and a soft, creamy texture. What Should Your Base Look Like for a Sunkissed Look? Your base doesn't need to be flawless for a sunkissed look; in fact, the whole point of this makeup is to celebrate the beauty of imperfection. Here's your base step by step: Moisturize your skin until it feels soft. Choose a lightweight foundation. Instead of piling on concealer, apply it only where you need it. Apply blush to your cheeks and the bridge of your nose. Lightly tap highlighter onto the bridge of your nose and your cheekbones. Finish your makeup with a setting spray. Alix Avien Makeup Setting Spray: A makeup setting spray that helps your makeup last longer and look fresh and radiant. How Do You Wear Sunkissed Makeup Every Day? Even though sunkissed makeup is, as the name suggests, a summer makeup trend, it has all the qualities of natural makeup, so you can wear it every day too. If you even out your skin tone with a lightweight foundation, use blush in natural shades, go easy on the glow, and choose natural shades instead of dark ones for your eyes and lips, you can wear sunkissed makeup in your everyday life.
How to Do Tired Girl Makeup: A Guide to a Natural, Fresh, Effortless Look — Alix Avien blog image

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How to Do Tired Girl Makeup: A Guide to a Natural, Fresh, Effortless Look

by Alix Avien on May 06 2026
When you hear "tired girl makeup," the first thing that comes to mind might be someone who actually looks exhausted. But tired girl makeup is really about a more natural, fresh look. To pull it off, you need healthy-looking, radiant skin. What Is Tired Girl Makeup? The tired girl isn't actually as tired and worn out as the name suggests. She looks like she just woke up, yet her skin still looks smooth, fresh, and radiant. In short, tired girl makeup is a skin-focused look that skips heavy makeup, uses light coverage, embraces a little messiness, and has a dewy, soft finish. What Should Your Base Look Like for Tired Girl Makeup? Choose the products you put on your skin carefully, because base makeup is the foundation of the tired girl look. Your base should give a no-makeup look and let your skin's natural smoothness show through. For a tired girl base: Prep your skin for makeup by keeping it moisturized and soft, Choose a lightweight foundation, Use concealer only on imperfections, Don't dry out your face with lots of powder, Apply blush to your cheekbones and tap a little across your nose. Alix Avien BB Cream: A long-lasting, moisturizing BB cream that gives your skin a natural glow. Alix Avien Liquid Under-Eye Concealer: An under-eye concealer with vitamin C and pomegranate extract that evens out skin tone and helps prevent moisture loss. How Do You Create a Tired Effect with Eye Makeup? For a washed-out eye makeup look, your makeup shouldn't be crisp. It should lose any sense of effort, with no sharp eyeliner or eyeshadow lines. Don't leave any white cast under your eyes. In fact, it shouldn't be obvious that you're wearing under-eye concealer at all. The name says it all: "tired," which means we're taking a break from looking flawless! How Should You Use Blush and Color? Just like with eye makeup, avoid sharp lines and dark shades with blush and color. Go for soft, muted shades that look close to natural, but avoid colors or placement that drag your face down or make it look washed out. So how do you do tired girl makeup on your cheeks? Peach and pink blushes leave a natural flush on your cheeks. These shades are neither too bright nor too muted. When you apply blush to your cheekbones, sweep it lightly toward your temples. This lifts your face and gives you a more awake look. In natural makeup trends, products don't sit flawlessly on the skin. An "imperfect" finish actually lets your makeup look more natural. Breaking up the symmetry of your makeup and softening sharp lines is both part of the light makeup trend and perfect for the tired girl look. Alix Avien Liquid Blusher: A highly pigmented liquid blush with vitamin E and a soft, creamy texture. How Do You Get the Tired Girl Aesthetic on Your Lips? If we think about the tired girl aesthetic overall, it's undone and natural. Undone means it looks like you didn't fuss over your makeup, yet you still look fresh and awake. Natural means that even though you're wearing makeup, it simply looks like your everyday self. To bring the tired girl aesthetic to your lips, choose a lightweight balm or lipstick that moisturizes instead of a matte lipstick. You can pat the lipstick onto your lips and blend it out. If your lips are very dry, we recommend exfoliating them. Alix Avien Silky Care Lip Gloss: A moisturizing lip gloss with shea butter, coconut oil, and vitamin E, and a soft-tip applicator. How Do You Balance Tired Girl Makeup with a Natural Look? With tired girl makeup, you're wearing makeup but you want to look like you're not. So you need to strike the right balance. What should you do? Apply blush on top of your cheekbones and toward your temples. You can even sweep it lightly across your nose. If you use a liquid blush, you'll get a more natural result, and it blends easily. Use only a small amount of concealer under your eyes. Cover your dark circles, but don't make your makeup heavy just because you want a smooth, bright look. Use very little powder. Avoid heavy base products and use lightweight BB creams. Skip glittery and very shiny products, since they look far from natural. Use products with moisturizing ingredients. Blend products lightly after applying them. What Are the Most Common Tired Girl Makeup Mistakes? Here are the most common mistakes that ruin soft makeup techniques like tired girl makeup: Doing your base with heavy, dense products, Letting your makeup have harsh transitions, for example sharp contour and blush lines, Skipping blush, Overdoing your eye makeup, Using dark, matte shades on your lips, Going overboard with mascara, Trying to blend out every single product. Alix Avien Black & Perfect Mascara: A long-lasting mascara that makes lashes look longer and fuller, won't run or smudge, and nourishes lashes from root to tip.
Princess Diana's blue eyeliner eye makeup, a timeless inspiration — Alix Avien blog image

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Princess Diana's Blue Eyeliner Eye Makeup: How to Wear a Timeless Inspiration

by Alix Avien on Apr 14 2026
As we all know, Princess Diana always dazzled with her style. With her clothes, accessories, makeup, and haircuts, she became a timeless muse. We could talk about many unforgettable pieces of her style, but in this post we'll focus on the signature touch of Princess Diana's makeup: blue eyeliner. Why Is Princess Diana's Blue Eyeliner Style So Iconic? What made Princess Diana's style so powerful was her boldness. Princess Diana's beauty style stepped outside the well-known makeup styles of the time and practically broke the rules. Rather than sharp or crisp lines, Diana wore her blue eyeliner as a thin, soft line. Because her eyes were light, blue eyeliner made them look even lighter and brighter. This elegant look was Princess Diana's signature. Who Does Blue Eyeliner Suit? Blue eyeliner suits brown eyes best, because brown and blue create contrast with each other. We especially recommend that people with brown eyes choose blues that bring out their eye color. People with hazel eyes bring out their eye color when they use medium or deep shades such as navy. Blue eyeliner actually isn't a very popular eye makeup choice for people with blue eyes, because blue eyeliner can get lost in blue eyes. Choosing a blue eyeliner that's deeper than the shade of your blue eyes will make your eye color stand out, too. Alix Avien Inkliner Eyeliner in Cobalt Blue: A water-resistant cobalt blue eyeliner with a soft-tip brush and 14-hour wear that doesn't run or smudge. How Do You Apply Blue Eyeliner Princess Diana-Style? To recreate Princess Diana's blue eyeliner style, there are a few tips to keep in mind: Draw the eyeliner as a thin line, not a thick one. The soft look is what defines the Princess's style. Instead of using too much product, it's important to use it in a balanced way. Choose a shade of blue that suits your eye color. Apply the eyeliner along the lash line. After drawing the eyeliner, use black mascara on your lashes. Alix Avien Ultra Definition Mascara: A long-lasting mascara that gives you full lashes, adds volume and curl, and doesn't run or smudge. How Do You Create Natural, Balanced Makeup With Blue Eyeliner? Blue eyeliner is a dominant makeup product. Balancing that dominance with your other makeup products helps your makeup look fresh and natural. If you're going to embrace the colored eyeliner trend, choose lightweight, thin-textured formulas for all the other makeup products you use on your skin. Stay away from harsh, strong shades, because blue eyeliner stands out in the eyes at first glance far more than a classic eyeliner look. What Should You Keep in Mind When Wearing Blue Eyeliner? To adapt Princess Diana's "blue eyeliner eye makeup inspiration" to yourself in the best way, you can keep a few tips in mind: When choosing a shade of blue, you can consider your eye color and your style. How do you do blue eyeliner? It can always be drawn as a thin line. Before starting your eye makeup, you can hydrate the area around your eyes and use an eye base cream. To create a balanced look in your eye makeup, you can apply black mascara to your lashes. For your lip makeup, you can use natural shades instead of deep ones. You can be careful not to overdo blush, contour, and highlighter. Alix Avien Rejuvenating Eye Base Cream: An eye base cream with an enriched formula that helps reduce under-eye concerns, hydrates the eye area, and helps your makeup stay put longer. How Is Blue Eyeliner Interpreted in Modern Makeup? Depending on how you wear it, blue eyeliner can give your makeup a vintage look or bring a modern touch to it. If you draw a thin eyeliner line that isn't sharp and smudge it slightly, you can achieve a more natural, modern look.
What is blurred makeup, the soft filter-effect trend — Alix Avien blog image

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What Is Blurred Makeup? The Soft, Filter-Effect Makeup Trend

by Alix Avien on Apr 03 2026
Blurred makeup, also known as soft-focus makeup, is exactly what its name says: blurring your makeup. It's about erasing harsh lines, keeping transitions from showing, and softening the skin. In short, it gives your skin a filtered look. What Is Blurred Makeup? Blurred makeup is makeup with a filter effect. There are no harsh lines, no sharp transitions in the eyeshadow, no drawn-on lip outline, and no visible contour lines. With the blur makeup trend, everything looks natural and effortless. Why Is Blurred Makeup So Popular Right Now? Blurred makeup gives you a natural-looking finish and a filter effect at the same time. As we all know, photo and video filters have become very popular lately because they make skin look smooth and radiant. The harsh lines of makeup get blurred, and instead of a flawless look, you achieve a flawless natural look. Even though blurred makeup may look like the latest makeup style, it has actually been known in Korea for years. We are only now discovering this Korean makeup trend, soft-focus makeup. The biggest reason for this discovery is, of course, social media platforms with millions of users, such as TikTok, Instagram, and YouTube. How Do You Do Blurred Complexion Makeup? You don't need a lot of product for blurred complexion makeup. Using just a little product and the right blending technique is the secret to blurred skin. To prep your skin for makeup, we first recommend using a lightweight moisturizer. It's important that the moisturizer doesn't make your skin shiny. When you move on to foundation, choosing a lightweight formula and using a damp sponge is ideal. Alix Avien Luminous Face Primer: A water-based makeup primer that leaves a smooth effect on the skin, fights fine lines, and hydrates. How Do You Do Blurred Lip Makeup? Blurred lip makeup is soft lip makeup. In other words, it isn't about painting the lips and having a crisp lip line; it's about color diffused in a controlled way across the lips. After removing dead skin from your lips with a scrub, you can apply a lip moisturizer. To add color, apply lipstick right to the center or inner part of your lips, then diffuse it without defining the lip line. Alix Avien Beyond Care Sheer Lipstick: An intensely hydrating lipstick that leaves no residue on the lips. How Do You Apply Blurred Eye Makeup? Step-by-step blurred eye makeup: Hydrate your eyelids with an eye base cream. Apply a light eyeshadow shade over your entire lid, a medium-deep shade to the crease, and a deep shade along your lash line. You can apply a smudgeable eye pencil along your lash line. Use a mascara that makes your lashes look natural and softly curled. You can use a makeup brush to blur any harsh line you see in your eye makeup. Alix Avien Rejuvenating Eye Base Cream: An eye base cream that fights under-eye wrinkles, brightens, and helps eye makeup last longer. Which Products Should You Choose for Blurred Makeup? Light- or medium-coverage foundation for flawless, filtered-looking skin, A cream or liquid concealer close to your skin tone, Translucent powder, Liquid blush, A creamy lipstick that's easy to diffuse, Cream or liquid highlighter, Eye base cream, An eye pencil that's easy to smudge, A damp makeup sponge for the soft transitions that soft-focus makeup can't do without. Alix Avien Loose Powder: A silky loose powder that makes skin look smooth, helps set makeup, and doesn't feel heavy or cake on the skin. What Are the Most Common Mistakes When Doing Blurred Makeup? Using heavy foundations, Using powder eyeshadows for eye makeup, Not blending out the harsh lines of contour, blush, or eyeshadow, Using thick powders, Using matte lipsticks that don't diffuse, Drawing an outline with lip liner, Skipping skin prep.
What is cosplay makeup and how to match your character — Alix Avien blog image

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What Is Cosplay Makeup? How to Create Makeup That Matches Your Character

by Alix Avien on Mar 30 2026
Cosplay makeup is, in other words, character makeup. To look as close to the character as possible, you need to pay attention to the eyes, lips, brows, and many other details unique to that character. What Is Cosplay Makeup? Cosplay makeup is makeup you create once you know the character and have mastered every detail about them, using color, expressing the facial features accurately, and getting help from special effects. It is character transformation makeup. What Should You Keep in Mind Before Starting Cosplay Makeup? Before you start the makeup for the character you want to transform into, there is some prep work to do. Here it is: Analyze your character in detail, Cleanse your skin, Know in advance which products will take center stage for your character and have them ready, If you're going to wear contact lenses, test beforehand whether you're allergic to them, Estimate how long your makeup will take based on the details you'll use, and set the time you'll start. How Do You Create a Flawless Complexion for Cosplay? A flawless complexion is very important for cosplay makeup, because it makes it easier to reflect the character's style. Professional cosplay makeup techniques for a flawless complexion: After cleansing your skin, you can create a smooth feel with a lightweight primer. Next, move on to foundation to even out your skin tone. After analyzing whether your cosplay character is fair or deep, use a foundation one shade lighter than your own skin tone if they're fair, or one shade darker if they're deep. If you have breakouts, redness, or spots, you can apply concealer. You can go for cream or liquid formulas. Now it's time for contour and highlighter! You could call this the key to cosplay makeup techniques. Your character's face shape may be oval, diamond, heart, round, long, or narrow. The contour or highlight you create will differ depending on the face shape. You can make your contour and highlight dramatic or subtle depending on the character. After doing the eye and lip parts of your makeup close to your character, you can lock everything in with a setting spray. As a note, we recommend applying makeup products to your skin in layers. Applying too much product at once can create a patchy look on your skin. Alix Avien Supreme Cover Concealer: A long-lasting, cell-repairing, anti-blemish, and hydrating concealer. Alix Avien 4-Shade Cream Contour Palette: A cream contour palette with 4 different shades that highlight, shade, and define your facial features. Alix Avien Makeup Setting Spray: A makeup setting spray that doesn't weigh the skin down, lasts all day, and gives a radiant, fresh look. How Do You Do Cosplay Eye Makeup? The eyes are the most important area of the face in cosplay makeup. Big eyes in particular are the heart of anime makeup. For step-by-step cosplay eye makeup: After cleansing the eye area, hydrate around the eyes with an eye base cream. If you want dramatic makeup in the eye area, you'll need to enlarge your eye shape. To enlarge it, instead of drawing eyeliner inside your eye, we recommend drawing an exaggerated eyeliner line just above your lash line. Also apply a white pencil to your inner corners. When applying eyeshadow, blend it from the inside out. A layered transition suited to your character will give you a softer blend. If your character's eye color is different from yours, wear contact lenses. If your brows need to look different, color them. Use a makeup setter. Alix Avien Rejuvenating Eye Base Cream: An eye base cream that fights under-eye wrinkles, brightens, hydrates, and helps makeup last longer. How Do You Contour and Shape the Face in Cosplay Makeup? If you're going to contour and shape your face in cosplay makeup, get ready to meet a brand-new face! How is cosplay makeup done with contour and face shaping? First, you need to imitate the character's facial features. If the character has a sharp jaw, prominent cheekbones, or bigger or more upturned eyes, the places where you need to apply contour on your face will change. If you want to make your chin look smaller, apply contour under the chin; if you want to slim your face, apply a darker shade to the outer edges of your face. What Should Cosplay Lip Makeup Look Like? Whether your lips look defined and crisp or blurred in cosplay lip makeup depends entirely on the character's lips. To make the lip shape look smaller, you can cover the lips with concealer and then draw a smaller lip. If you want your lips to look bigger, you can draw a line just above your lip line with a lip liner. Alix Avien Lip Liner: A long-lasting, water-resistant lip liner with a soft, smooth texture. What Should You Do to Make Cosplay Makeup Last All Day? For cosplay makeup to last all day, you need to hydrate your skin before starting, because hydrated, soft skin helps makeup last longer. We also recommend applying in layers instead of using too much product. If you choose water-resistant products and use a makeup setter, your makeup will stay just like it did the moment you finished it until the end of the day. Alix Avien Rejuvenating Base Cream: A multi-purpose, rejuvenating makeup base cream that hydrates the skin and helps makeup last longer.
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What Is Gen Z's Color? The Energetic Shades of the New Aesthetic and Makeup Tips

by Alix Avien on Mar 25 2026
The soft, powdery shades that defined the past decade have now given way to a much bolder, more inclusive aesthetic born into the digital world. Gen Z has set aside nostalgia for the calming shade known in the design world as "Millennial Pink" and gone after eye-catching, authentic colors that glow on screens. This generation's approach to color isn't just a visual preference; it's also a reflection of the desire to be "seen" and "heard" in an information-saturated digital world. Instead of quiet elegance, high-contrast, emotionally evocative shades have become the new rule. Why Did Neon Green and Lemon Yellow Become Gen Z's Favorite Colors? Those acidic, electric green shades we kept seeing on the streets and on digital platforms in 2024 and 2025 are no coincidence. Known as "Brat Green" or cyber lime, these shades symbolize energy, optimism, and a positive kind of rebellion. As a makeup expert, the biggest challenge I have observed is getting such dominant pigments to sit evenly on the skin. Due to their chemical makeup, shades like neon green can sometimes give a chalky finish; this is where Alix Avien's highly pigmented, silky-textured products help the color stay vibrant all day. These electric shades make you stand out instantly, especially against black or white backgrounds, in other words, in social media feeds. How Should You Use Gen Z Yellow in Makeup? For this generation, yellow is a "glow up" symbol representing vitality and ambition. As nostalgic and rule-bound as Millennial Pink is, Gen Z Yellow carries an equally rule-breaking, outgoing energy. When using this color, which spans a wide range from mustard to sunflower, in your makeup, don't forget the lighting factor. Under natural daylight, yellow pigments make skin look warmer, while under artificial studio lighting, the shade risks looking washed out. To eliminate this risk, you can pair yellow shades with Alix Avien's depth-adding eyeliner or eyeshadow palettes to add definition to your eyes. How Do You Get a Modern Look With Digital Lavender and Laser Fuchsia? Inspired by the digital world, lavender shades started the biggest purple wave of the last few years. This color represents digital optimism and balance. Combined with Gen Z's rejection of traditional gender codes, digital lavender has found its place in both masculine and feminine makeup styles. A little expert note: when applying lavender shades, get your concealer balance right so your under-eye area doesn't look tired. Meanwhile, Techno Brights palettes like "Laser Fuchsia," which represent technological progress, are a must, especially in youthful fashion collections and evening makeup. How Do You Solve Staying Power and Touch-Up Issues in High-Contrast Makeup? Gen Z finds low-contrast, faded looks boring; for them, design should be vibrant enough to leap off the screen. But combining opposite colors like purple and yellow or blue and orange carries the risk of the colors blending into each other and looking muddy. In real life, especially when touching up lipstick after a meal or at events that last for hours, these vibrant colors running is a big problem. Alix Avien's long-lasting liquid matte lipsticks or setting sprays help these intense colors hold their shape. Remember, an inclusive makeup style isn't measured only by the choice of color, but by how well the product works with every skin tone. How Are the Return to Nature and Sustainability Reflected in Colors? For Gen Z, sustainability isn't just a trend; it's a basic expectation. This awareness has brought olive green, dried sage, and earth tones, known as "Neo Nature," back into our makeup bags. In harmony with natural fabrics and organic ingredients, this palette offers a calm counterpoint to the pace of city life. Alix Avien's nature-inspired lines with matte, natural finishes support this ethical consumption mindset while letting you stay true to your style. On the cyclical journey of colors, the noble shades of the past are taking on a new, modern meaning in Gen Z's hands today. What Is Gen Z's Pantone Color? The dominance of "Millennial Pink," which covered everything in past years, is now over. In today's world, Gen Z, born into the digital age and making inclusivity a way of life, is much bolder and more daring in defining its own color codes. Quiet, pastel, understated shades have been replaced by electric greens that look ready to leap off the screen, yellows reminiscent of solar energy, and digital lavenders that represent technological optimism. For this generation, color isn't just decoration; it's a way to make their voice heard and to be "seen." Why Did Gen Z Choose Neon Green and Lemon Yellow Over Millennial Pink? Quick answer: Instead of nostalgic, rule-bound pink shades, Gen Z is creating its own aesthetic manifesto by turning to acidic greens like cyber lime and "Brat Green," which symbolize energy, positive rebellion, and sustainability. Those electric green shades that swept the design world in 2024 and 2025 actually represent this generation's rule-breaking attitude. Known as "Cyber Lime" or "Brat Green," these shades symbolize the connection to the digital world and technology, while also paying tribute to the values of returning to nature and sustainability. As a makeup expert, the hardest part of working with such intense pigments is keeping the color pure on the skin without it turning muddy. Alix Avien's high-intensity eyeshadow palettes help these acidic shades stay vibrant all day and "pop" on digital screens just as much as in real life. What Kind of Effect Do Digital Lavender and Laser Fuchsia Create in Makeup? Quick answer: Part of the techno-bright color group, digital lavender and laser fuchsia represent holistic well-being and limitless creativity, adding a modern, futuristic touch to makeup styles. Inspired by the digital world, lavender shades started the biggest color wave of recent years. This color represents digital optimism and balance. Combined with Gen Z's unisex approach that rejects gender codes, these shades have found a place in both masculine and feminine makeup. An important technical detail: when applying light colors with cool undertones like lavender, the quality of your under-eye concealer is crucial; otherwise your face may look tired. Laser Fuchsia from the "Techno Brights" palette, meanwhile, is a symbol of boundless creativity that takes the energy of evening makeup to the max. You can blend these futuristic shades into your skin with a professional transition using Alix Avien's silky-textured blushes and highlighters. How Should Gen Z Yellow Be Used on Different Skin Tones? Quick answer: Spanning a wide range from mustard to sunflower, Gen Z Yellow represents vitality and ambition; combined with the right contrasts, it makes a bold statement on every skin tone. For this generation, yellow is a symbol of the "glow up." However, yellow pigments vary a lot under different lighting. These shades look warm and inviting in natural daylight, but they risk looking washed out under artificial studio lights. To eliminate this risk, frame yellow shades with Alix Avien's depth-adding eyeliner lines to add definition to your eyes. Remember, Gen Z finds low-contrast looks boring; you can boost how your look performs on screen by using yellow with opposite colors like purple or navy. How Do You Solve Staying Power and Touch-Up Issues in High-Contrast Makeup? Quick answer: To keep vibrant colors from blending into each other and running during the day, using setting products and choosing highly pigmented, matte-finish lines is the most effective real-life solution. For Gen Z, design should be vibrant enough to leap off the screen. But combining opposite pairs like blue-orange or purple-yellow carries the risk of the colors blending together and looking muddy. In real life, especially when touching up lipstick after a meal or at long events, these vibrant colors fading is a serious problem. Alix Avien's long-lasting liquid matte lipsticks help these intense colors hold their shape. Plus, setting sprays used as the final step of your application help those intense Pantone colors lock onto your skin like a film layer. Frequently Asked Questions Is Lime Green Really Gen Z's Signature Color?Yes, in recent years the colors most associated with Gen Z's desire to stand out are lime green and electric yellow shades. You can capture this neon effect with Alix Avien's highly pigmented eyeshadow lines. Are Digital Lavender Shades Suitable for Every Age?Absolutely. The "emotional pastels" group, like lavender gray and powder yellow, appeals to every age and has a calming effect. You can adapt these shades to your everyday style with Alix Avien's natural-finish products. Are Neutral Shades (Beige, Gray) Completely Over for Gen Z?Not completely, but they're now seen as "boring" and "inauthentic." If you use neutral colors, it's recommended to liven them up with a neon detail or Alix Avien's vibrant shades like laser fuchsia. Does Dark Yellow Make Skin Look Tired in Makeup?Yes, if you don't choose the right shade. But warm Gen Z yellows like marigold or mustard, combined with Alix Avien's bronzing powders, add vitality and ambition to the skin. How Do You Take a Sustainable Approach to Makeup?For Gen Z, sustainability is a basic expectation. Alix Avien's nature-inspired "Neo Nature" lines (olive green, earth tones) offer calm collections that support this ethical consumption mindset. Which Color Palette Stands Out in Gen Z's Makeup Aesthetic? Leaving behind the pastels and soft shades of the past, like "Millennial Pink," Gen Z has embraced neon greens that represent the digital world (Brat Green), cyber lime shades, the energetic yellows known as "Gen Z Yellow," and digital lavender shades that symbolize technological optimism. This color palette reflects a desire to be "seen" through high-contrast colors that stand out on screen. How Should Dominant Pigments Like Neon Green and Lemon Yellow Be Applied in Makeup? Due to their chemical makeup, neon and acidic shades can sometimes give a chalky or uneven finish on the skin. To prevent this, choose highly pigmented, silky-textured products. For the color to stay vibrant all day and "pop" on digital screens, it's recommended to create a smooth base before application and press the color onto the skin with patting motions. What Should You Keep in Mind When Using Gen Z Yellow in Makeup? Yellow pigments change a lot under different lighting. These shades look warm and energetic in natural daylight but can look washed out under artificial studio lights. To prevent this, framing yellow shades with sharp, depth-adding eyeliner lines in black or navy adds definition to your eyes. Yellow can also be paired with opposite (complementary) colors like purple for a high-contrast, modern look. What Kind of Effect Do Digital Lavender Shades Create in Eye Makeup? Digital lavender represents holistic well-being and a futuristic balance. This unisex shade, which rejects gender codes, plays a balancing role in both masculine and feminine makeup styles. However, since it's a cool, light shade, getting your concealer balance just right and keeping your skin bright are critical technical details to keep the under-eye area from looking tired. How Do You Prevent a Muddy Look in High-Contrast Makeup With Opposite Colors? When combining opposite colors like blue-orange or purple-yellow, choose highly pigmented, matte-finish lines so the colors don't blend into each other and turn muddy. Keeping color transitions sharp or drawing a neutral line between them keeps the look vibrant enough to leap off the screen. Especially at long events, rely on setting sprays to help the colors hold their shape. Which Colors Did the Neo Nature Trend Bring Into Our Makeup Bags? Shaped by Gen Z's sustainability awareness, the "Neo Nature" trend has brought olive green, dried sage, terra-cotta, and natural earth tones into makeup. Unlike neon colors, this palette offers a calmer, nature-friendly, matte, natural-finish look that supports an ethical consumption mindset. How Do You Use Laser Fuchsia and Techno-Bright Colors in Evening Makeup? Colors like laser fuchsia from the Techno Brights palette represent limitless creativity. You can create professional transitions by combining these shades with highlighters or silky-textured blushes on the high points of your face. These colors, which take the energy to the max especially under artificial lighting, deliver a true Gen Z aesthetic when paired with graphic eyeliner looks.
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How to Do '90s Hollywood Makeup

by Alix Avien on Mar 24 2026
How to Do '90s Hollywood Makeup The secret to this look is steering clear of over-the-top colors and focusing on earth tones and matte finishes. After the colorful, shimmery world of the '80s, the '90s were a much more toned-down, monochromatic yet bold transition. My advice: always keep a brown lip liner, a nude matte lipstick, and a gray-black eye pencil in your makeup bag. The matte textures in the Alix Avien collection will be your biggest help in capturing that famous "velvety" finish of the era. How to Get Fuller Lips With a Brown Lip Liner: 3 Expert Tips The signature of the '90s is definitely the lip contour. You haven't really done this look until you have framed your lips. When choosing an Alix Avien lip liner, go for a brown or plum shade at least two shades darker than your skin tone. Strategic Framing: When applying the liner, add fullness by drawing just slightly outside the very center of your lips (your Cupid's bow and the center of your bottom lip). As you get toward the corners, stay true to your natural lip line, or you'll lose that balanced, professional look. Soft Blending: Don't just leave the line as it is once you have drawn it. Use a brush or your finger to gently blend the liner inward so it melts into your lipstick; you'll get a softer, more modern haze instead of a harsh line. Matte and Glossy Balance: After applying your Alix Avien nude matte lipstick, dab a drop of gloss right in the center of your bottom lip to get those famous "supermodel" lips. Important Note: If your lipstick wears off only in the center after a meal, that's not a big problem with the '90s look; since the lip liner keeps the frame in place, touching up is much easier. Which Techniques Should You Use for Matte, Smooth Skin? Back then, completely flat, matte skin was in style. But today, you know you need to avoid that heavy "mask" effect. Before applying your Alix Avien foundation, moisturize your skin really well. Even when going for a matte finish, we don't want your skin to dry out and settle into lines. Be careful with powder, though. A light touch under your eyes, around the sides of your nose, and in the center of your forehead is all you need. Never make the mistake of applying stark white concealer under your eyes; it makes you look more tired and artificial in photos. When it comes to blush, I recommend avoiding pink or peach shades and defining your cheekbones with bronzer or earth-toned Alix Avien blushes instead. How to Create a Grunge Effect With Smoky Eye Makeup That mysterious "partied for hours" look of the '90s is actually one of the easiest techniques to pull off. Apply your Alix Avien black eye pencil casually over your eyelids and smudge it with your fingertips; don't aim for perfection here, because the messier it is, the more "grunge" it looks. Don't be afraid to line your waterline with black pencil, since it adds depth to your gaze. Finish the dramatic effect by layering on your Alix Avien mascara. If your eye makeup smudges a little more during the day, that's not a mistake for the '90s look, it's an advantage; just tidy it up lightly with your finger and go on with your day. Are Thin Brows Making a Comeback? What You Need to Know We all shudder a little when we remember those super-thin, string-like brows. This trend, associated with Angelina Jolie and Kate Moss, has been spotted on runways again lately, but I definitely don't recommend ruining your brows with tweezers. Instead of filling in your brows with Alix Avien brow products, simply brush them lightly to keep their shape. To bring a '90s vibe while keeping your natural brows, try setting them outward rather than upward. When you think of the '90s, those famous brown lips, smoky eyes, and smooth complexion makeup probably come to mind. Naomi Campbell's sharp runway features and Pamela Anderson's iconic smoky eyes are making a comeback in street style today. As a makeup expert, I can tell you this look isn't just about nostalgia; applied with the right techniques, it brings out your facial features incredibly well. I'll walk you through in detail how you can modernize this iconic style with Alix Avien products and how to keep it looking fresh in real life (especially after those famous dinners). Which Alix Avien Products Should You Use for '90s-Style Matte, Smooth Complexion Makeup? Quick answer: To capture that velvety '90s skin look, the duo of Alix Avien matte-finish foundation and setting powder is a must. After moisturizing your skin, apply the foundation with patting motions, and dust powder only on your T-zone to prevent shine. In the '90s, completely flat, matte skin was in style, but today you know you need to avoid that heavy mask effect. Before applying your Alix Avien foundation, always moisturize your skin really well. Even when going for a matte finish, we don't want your skin to dry out and settle into lines. Be strategic with powder. A light touch of Alix Avien powder under your eyes, around the sides of your nose, and in the center of your forehead is all you need. Never make the mistake of applying stark white concealer under your eyes; it makes you look more tired in photos. When it comes to blush, I recommend avoiding pink or peach shades and defining your cheekbones with earth-toned Alix Avien bronzers or blushes instead. How to Do '90s Lip Makeup With a Brown Lip Liner and Nude Lipstick Quick answer: Frame your lips with an Alix Avien brown lip liner, fill them in with a skin-toned matte lipstick, and dab a drop of gloss right in the center. This trio will give your lips a plump volume, as if you'd had lip filler. How much darker should your lip liner be than your lipstick? For the best result, make sure your liner is 1-2 shades darker than your lipstick. How do you make your lip outline look natural? After applying the liner, soften the harsh line by gently blending it inward with your finger. How do you refresh your lip makeup after a meal? Just touch up the lipstick in the center and reapply your Alix Avien gloss; the lip liner frame keeps things in place. How Should You Smudge an Alix Avien Eye Pencil for Hazy, Smoky Eyes? Quick answer: Apply an Alix Avien black or brown eye pencil along your upper and lower lash lines, then smudge it with a brush to create a "grunge" effect. Finish the look by layering on Alix Avien mascara to deepen your gaze. That mysterious "partied for hours" look of the '90s is actually one of the easiest techniques to pull off. Apply your Alix Avien black eye pencil casually over your eyelids and smudge it with a brush; don't aim for perfection here, because the messier it is, the more "grunge" it looks. Don't be afraid to line your waterline with black pencil, since it adds depth to your gaze. If you want a more sophisticated '90s effect, you can try Alix Avien matte eyeshadows in blue or gray shades. Blue eyeshadow was very popular back then; to modernize it, I recommend using it only along the lash line instead of sweeping it over the whole eyelid. How to Try the '90s Thin-Brow Trend Without Damaging Your Brows Quick answer: Define your brows as a thin line with an Alix Avien brow pencil, but never pluck them with tweezers. Brush your brows outward rather than upward to get that signature arched look. Do thin brows suit every face shape? No, brow shape should always be adapted to a person's facial features and bone structure. How should I apply brow pencil? Draw a straight, sharp line along the bottom of your brow and keep the top softer; this gives more of a "'90s" feel. Quick '90s Hollywood Makeup! Prep: Buff away dead skin from your lips with an Alix Avien lip exfoliator and apply a moisturizing base. Complexion: Apply Alix Avien matte foundation all over your face and set shiny areas with powder. Eyes: Apply Alix Avien black eye pencil along your lash lines and smudge it to create a smoky effect. Contour: Shade just below your cheekbones with an earth-toned Alix Avien blush. Lips: Frame your lips with an Alix Avien brown liner, apply your nude lipstick on top, and finish with gloss. If you want to capture those famous smoky, mysterious '90s eyes, you don't actually need complicated palettes; all you need to focus on is the right matte shades and a flawless blending technique. As a makeup expert, I can tell you that for hazy eye makeup that reflects the spirit of the era, the matte earth tones, espresso browns, and charcoal blacks in the Alix Avien collection will be your best friends. With this look, stay away from glitter and shimmer and create a "sculpted" depth with a modern supermodel attitude. Which Eyeshadow Colors Should You Choose for '90s Hazy Eye Makeup? Quick answer: For the '90s style, go for Alix Avien's matte taupe, mink, and dark espresso shades. To add depth to your gaze, use the matte black in your palette like a shadow along the lash line. In this era, eye makeup became much more minimal and understated as a reaction to the over-the-top colorful world of the '80s. When choosing your Alix Avien eyeshadows, you can start by applying a matte shade close to your skin tone as a base across your entire eyelid. Then, add a soft "V" shape with matte brown at the outer corners of your eyelids to create that famous lifted, hazy effect. Don't forget: To capture the '90s "grunge" style, apply Alix Avien black eye pencil along your lash line and smudge a dark eyeshadow over it for that slightly messy yet alluring look. How Do You Modernize Blue Eyeshadow in Smoky Eyes? Blue eyeshadow was one of the boldest but also riskiest trends of the '90s; it usually showed up in pastel, "frosted" shades. If you want to try this trend today with your Alix Avien products, instead of painting your entire eyelid ice blue, try using a darker matte blue only along the lash line like an eyeliner, or blending it softly into your smoky makeup. That way, you get that nostalgic vibe without the risk of looking dated. What Should Your Eyeshadow and Pencil Combination Look Like for Deep, Intense Eyes? In '90s hazy makeup, you often see eyeliner used heavily not just on top of the eye but underneath it too. After applying Alix Avien eye pencil along both your lower and upper lash lines, soften the edges with a matte eyeshadow to give your gaze that smoky, "smoldering" effect. This technique is also the foundation of the "heroin chic" and "mob wife" aesthetics that make your gaze more dramatic and mysterious. That rebellious, free-spirited, and mysterious '90s "grunge" spirit has taken over everywhere today, from the runways to street style. If you're tired of the overly polished "clean girl" aesthetic and want to add some depth and character to your gaze, modern grunge is made for you. As a makeup expert, I can tell you the secret of this style is creating "perfect imperfection." Let's talk step by step about how to capture this hazy, dramatic effect with Alix Avien products without looking dated. How to Do Modern Grunge Eye Makeup With Alix Avien Quick answer: For modern grunge eyes, apply Alix Avien black eye pencil along your upper and lower lash lines and smudge it with a brush. Then sweep a matte earth-toned eyeshadow over it to soften harsh lines and add depth to your gaze. Grunge makeup, associated with Courtney Love and Kate Moss in the '90s, is known for those messy black eyeshadows that sometimes looked like you'd "partied for hours." In the modern version from 2024 onward, though, we apply that messiness in a more sophisticated, controlled way. Instead of the chalky or frosted eyeshadows of the past, velvety, matte textures now take center stage. Which Alix Avien Eye Pencil Should You Choose for Smoky, Smudged Eyes? '90s smoky eye makeup (the smokey eye) is the cornerstone of this style. You can start with a soft-textured black or dark brown eye pencil from the Alix Avien collection. Framing: Apply the pencil generously along both your upper and lower lash lines, and even on your waterline. Heavy eyeliner under the eye is very characteristic of the '90s. Smudging Technique: After applying the pencil, blend it outward with a blending brush before it has a chance to set. If a harsh line is left behind, lightly dampen your brush and soften the edges like a "magic eraser." Modern Touch: If black feels too harsh, go for an Alix Avien brown pencil for a "softer" grunge aesthetic. What Are the Secrets to Adding Depth With Matte Eyeshadows? In grunge makeup, stay away from glitter and shimmer as much as possible; our focus is on matte finishes. Alix Avien's matte taupe, mink, and espresso shades are tailor-made for this. "V" Effect at the Outer Corner: Create a "V" shape at the outer corner of your eyelid with a dark matte eyeshadow to draw your gaze up and out. This instantly gives your eye shape a model-like attitude (the supermodel look). Transition Shades: Instead of applying a single color, blend Alix Avien's different brown shades into each other to create a "gradient" smoke. You shouldn't be able to tell where the colors end; they should practically melt into your skin. Using Blue Eyeshadow: Wearing the famous frosted blue eyeshadows of the '90s today can be risky. But you can modernize this trend by using a dark matte blue eyeshadow only as a shadow along the lash line. How Do You Soften the "Heroin Chic" Effect With Under-Eye Shadows? The "heroin chic" trend, popular in the early '90s, was known for pale skin and those dark circles under the eyes. When adapting this effect to everyday life today, you need to be a little more careful. Try not to take the Alix Avien eyeshadow you apply under your eyes too low; otherwise your gaze may look not "mysterious" but simply "tired." Makeup Expert Tip: If you line your waterline with black pencil and finish your makeup with just mascara, you can get that "rebellious" look that was a favorite among young people back then. How Should You Apply Mascara for a Dramatic Lash Effect? The finishing touch of grunge eye makeup is always intense lashes. Seal the look by layering your Alix Avien mascara on both your lower and upper lashes. Instead of separating your lashes one by one, a slightly more voluminous, "clumped" look (spider lashes), like back then, better serves the grunge spirit. Don't worry if you make a mistake once your makeup is done. You can gently clean up the edges with Alix Avien concealer and a flat brush; but remember, part of the spirit of this makeup lies in being a little "messy." Frequently Asked Questions About '90s Hollywood Makeup What is the main philosophy of '90s Hollywood makeup, and how does it differ from today? '90s Hollywood makeup is a discipline built on "matte" and "earth tones," moving away from the over-the-top color palette of the '80s. Its main difference is using the same color family (monochromatic) across every area of the face (skin, eyes, and lips) and favoring "powder-finish" textures. Today, this style is being modernized with matte products that have a more hydrating base, avoiding the heavy mask effect. How do you prevent the "mask effect" when doing matte, smooth complexion makeup? To modernize the completely flat, matte skin of that era, moisturize your skin intensely during prep and use a makeup primer. Instead of applying foundation all over your face in a thick layer, press it with patting motions only into the areas that need it. Limit powder to strategic areas that get shiny, like under the eyes, the sides of the nose, and the center of the forehead (the T-zone), rather than your whole face. How do you frame "supermodel" lips with a brown lip liner? For a natural yet full look, your lip liner should be at least 1-2 shades darker than your lipstick. Go slightly outside your natural line at the very center of your lips (the Cupid's bow and the center of the bottom lip), but stay true to your own lip line as you reach the corners. To soften the harsh line, blend the liner inward with a brush or your fingertip so it melts into your lipstick. What are the secrets to creating a '90s "grunge" effect in eye makeup? The grunge effect is a mysterious, far-from-perfect gaze that looks like you have "partied for hours." Apply a black or brown eye pencil casually along your lash lines and smudge it into a hazy finish with a brush. Line your waterline with black pencil to add depth, and layer on mascara for dramatic volume. In this style, messiness isn't a mistake; it's part of the look. How can you try the thin-brow trend without damaging your brows? Instead of permanently thinning your brows with tweezers, you can create a '90s illusion with makeup. Rather than brushing your brows upward, set them outward and slightly downward to give them an arched shape. By drawing a straight, sharp line along the bottom of your brow and keeping the top more diffused, you can make your brows look thinner and more arched than they are. How should blush and contour be used in '90s makeup? In the '90s, brown and earth tones that define the cheekbones were favored over bright pink or peach blushes. Instead of applying blush right on top of the cheeks, apply it just below the cheekbones to add shadow and give the face a sharper, more defined structure. How do you refresh '90s makeup in everyday life? The biggest advantage of this makeup is its staying power. After a meal, since the lip liner keeps the frame in place, touching up the lipstick in the center is enough. If your eye makeup smudges during the day, you can refresh the smoky effect by gently blending it with your fingertip. If you get shiny, a light touch of powder on your T-zone is all you need. How do you modernize blue and gray eyeshadows in '90s style? To modernize the popular blue and gray matte eyeshadows of the '90s, instead of applying them across the entire eyelid, use these colors as a line along the lash line or as a transition shade in your smoky eye makeup. That way, you capture a retro vibe without compromising a modern look. Should I Apply a Primer Under My Eyeshadow for Grunge Eye Makeup?Yes. Evening out your eyelid with a primer or a skin-toned concealer, especially so your Alix Avien eyeshadows last all day without creasing, helps the smoky effect blend more cleanly. Does Black Eye Pencil Make My Eyes Look Smaller?Black pencil on the waterline makes the eye look smaller but more "defined" and "rebellious." If you want your eyes to look bigger, you can concentrate the pencil along the outer lash line and apply more nude shades to the inner part. Which Lipstick Should I Pair With This Makeup?The best companion to the grunge style is definitely '90s brown lips. You can pull the look together by framing your lips with an Alix Avien brown lip liner and filling them in with a matte lipstick. How to Do Modern Grunge Makeup in 5 Steps Base: Create a smooth base with Alix Avien matte foundation. Frame: Apply black eye pencil along your lash lines and smudge it upward with a brush. Depth: Apply a matte brown eyeshadow to your crease and blend it with the black. Lower Lashes: Carry the smoky effect from the top down along your lower lash line too. Finish: Seal your look by layering on Alix Avien mascara.
What Is Project Pan (Hit the Pan)? Why Has It Become So Popular in the Makeup World — Alix Avien blog image

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What Is Project Pan (Hit the Pan)? Why Has It Become So Popular in the Makeup World?

by Alix Avien on Feb 27 2026
First of all, what is Project Pan, or, as it's also called, what does Hit the Pan mean? It's the practice of using up your makeup products completely, in other words, a makeup-finishing project. It's a trend that keeps you from buying a replacement before you have finished the products you already bought. It's very effective at curbing overconsumption. It has become so popular because the minimalist movement is attracting a lot of interest and people are paying attention to their budgets. What Is Project Pan/Hit the Pan? What Does It Mean? If you wear makeup, you definitely use one, several, or all of these: blush, bronzer, powder, or eyeshadow. In makeup lingo, the word "pan" means the metal layer at the bottom of the container these products come in. To reach the metal layer, you have to use up the product, in other words, see the bottom. In short, cosmetic minimalism is put into practice with Project Pan, or Hit the Pan. What Is the Difference Between Project Pan and Hit the Pan? Project Pan and Hit the Pan are often used interchangeably, but they aren't actually the same thing. Project Pan is, as the name says, a "pan project," while Hit the Pan means reaching the metal layer. Let's explain the difference between the two with a table: Project Pan Hit the Pan It's a project. It's reaching the result. Projects are long-term. It's usage tracked step by step. Whether it takes a long or short time depends on the person. It applies to all makeup products. It refers to products that let you reach the metal layer. Why Has Project Pan Become So Popular? When we look at recent trends, we see that minimalist trends in particular are drawing a lot of attention. Project Pan also rose in popularity because it embraces a "don't buy before you use it up" mindset in response to overconsumption. Especially on social media, many users started filming videos about Project Pan or sharing their makeup products shrinking day by day. These posts encouraged other users as well. It's appealing both because it helps you come out ahead financially and because it keeps you from buying similar versions of the same product and throwing products away when they expire before you even finish them. Finishing a product also gives you the feeling that "you're not wasting money." Because people find this satisfying, they make it a routine not to buy a product before finishing the current one. What Are the Advantages of Doing Project Pan? Project Pan, one of the ways to finish your makeup products, isn't just a project for using up products or dealing with having too much makeup; it's also a routine that becomes part of your life. Starting with the goal of using up what you have, Project Pan can help you become more mindful in many areas of your life. It curbs the urge to keep buying, gives your budget a boost, helps you become more mindful, and creates a sense of accomplishment. Which Makeup Products Are Easier for Project Pan? The products that will give you quick results when you start Project Pan are powder blush, translucent powder, eyeshadow, lip products, and travel-size makeup products. Because these products are used often, they don't stay open for use for a long time. Mascara isn't one of these products, because mascara is a product whose bottom you can't see, but that gets old as time passes. You decide when to throw your mascara away once it gets old. The Connection Between Project Pan and Sustainable Beauty Because Project Pan is a movement that reduces consumption, it supports an eco-friendly mindset. If you don't buy new products, less waste is created. The use of plastic and cardboard boxes goes down. Mindful behavior replaces waste. Is a More Mindful Makeup Routine With Fewer Products Possible? Of course, you can do mindful makeup with fewer products. In short, how do you do Project Pan? Choose the products you use constantly. Don't buy new ones until you have finished them. So what's the goal of Hit the Pan? Its most important goal is to create awareness in your life. Don't buy a product before you finish one! Who is Project Pan for? If you're constantly buying makeup and then throwing products away because they expire, if you're overwhelmed by the excess at home and in your makeup bag, and if you feel you should give your surroundings the care they deserve with a sustainable beauty mindset, Project Pan is perfect for you! Mindful consumption will make both your soul and your wallet happy.
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A 5-Step Espresso Makeup Routine

by Alix Avien on Feb 16 2026
Espresso makeup, as the name suggests, is makeup in coffee tones that makes the skin look even warmer in the winter months; it's effortless elegance in makeup form. Here's the 5-step espresso makeup routine: The 5-Step Espresso Makeup Routine Step: You can choose a light-coverage concealer, or a medium-coverage one. Choose satin-finish products instead of matte ones. Satin-finish products will make your skin look fresher and more radiant. Step: As you move step by step toward a warm-toned look, it's time for the eyes! Apply an eyeshadow from natural brown makeup products to your lids. You can apply a deeper dark-chocolate shade especially to the creases of your lids. You can use dark brown along your upper lash line and lighter brown shades along your lower lash line. Instead of a black eye pencil, an easy-to-apply eye pencil in brown shades will be a better choice. Step: Another step in the coffee-toned makeup routine: brows and lashes. Your brows should be defined without losing their natural look. You can apply black or brown mascara to your lashes. You can decide on the mascara features by considering your lash type and what you need. Step: Bronzed cheeks are a must of everyday brown makeup. Both bronze and cinnamon shades are used in the espresso makeup routine to add warmth to the cheeks. Step: The last step is the lips. When earthy and nude shades are defined with a lip pencil, the natural warmth of your lips will give you a simple, chic look. Alix Avien Expressive Harmony Eyeshadow Palette, 4-Shade Palette A 4-shade eyeshadow that doesn't clump, creates both shimmer and matte effects, lasts all day, features coffee tones, and spreads evenly on the skin. Alix Avien Brown Brow Pencil A brow pencil with a velvety matte look that lasts 12 hours and adds fullness to the brows; it has both a pencil and a spoolie. Alix Avien Liquid Blush A highly pigmented blush with a soft, creamy texture. What Is Espresso-Toned Makeup? Who Does It Suit? Espresso-toned makeup is a natural, sophisticated makeup style dominated by brown shades that adds warmth to the complexion. Instead of espresso makeup, we could also ask, "Who does brown makeup suit?" It's generally an ideal makeup style for people with warm undertones. People with warm undertones have olive or deeper skin. How Should You Prep Your Skin Before Espresso Makeup? Let's walk you step by step through how to prep your skin before espresso makeup: Cleanse your skin with a makeup remover suited to your skin type. If possible, don't exfoliate before espresso makeup, because exfoliating will cause redness on your skin. For espresso makeup, your skin shouldn't look red. After the makeup remover, apply toner to calm your skin. Use a serum and an under-eye serum suited to your skin type. After the serum step, use a moisturizer suited to both your skin and your under-eye area. Wait about 10 minutes for your skin to absorb the moisturizer. Once you're sure your skin has absorbed the moisturizer, you can use a makeup primer suited to your skin type. Alix Avien Multi-Functional Makeup Remover A makeup remover with a bi-phase formula for the face, eyes, and lips that cleanses the skin effortlessly. Alix Avien Brightening and Moisturizing Toner A toner that strengthens the skin barrier, moisturizes the skin, and helps reduce wrinkles. How Do You Do Espresso-Toned Complexion Makeup? To do espresso-toned complexion makeup, you need to keep a few tips in mind. First, to get a smooth complexion, choose a foundation that melts into the skin. When this product suits your skin type, it makes your skin look natural and fresh. In the espresso makeup routine, use a makeup brush or a damp sponge to apply your complexion makeup properly. Instead of using too much product, apply a small amount in layers. If your T-zone is oily, you can use powder, and if you have imperfections under your eyes, you can use concealer. Apply these products in thin layers as well. Applying one thick layer will make your skin look less natural. Alix Avien Anti-Wrinkle Foundation A moisturizing anti-wrinkle foundation that makes the skin look smooth. Alix Avien Foundation Brush It doesn't leave brush marks. It applies gently to the skin. It has a soft texture. Alix Avien Loose Powder A silky loose powder with a setting effect that makes the skin look smooth without feeling heavy or clumping. How Do You Create the Espresso Effect in Eye Makeup? If you want to create an espresso effect in your eye makeup, you should include coffee tones in your makeup products. You can start your eye makeup with a light latte shade in a matte finish. Think of light shades as your base. Then you can move on to a medium brown shade. A medium brown shade softens the transitions in your eye makeup. You can apply the dark brown shade along your lash line and the outer corner of your eye. Using the medium brown shade lightly on your lower lashes, without pressing too hard, won't drag your gaze down. Layered transitions also add depth to your eye makeup. Which Lip and Finishing Touches Complete Espresso Makeup? The finishing touch of makeup is the lips. So how are espresso tones used on the lips? Since coffee tones are the essence of espresso makeup, they can be used on the lips. If you want to add a slight reddish hue to the lips, you can also choose caramel or cinnamon shades. If you won't go intense with your eye makeup, you can choose darker coffee shades for your lips. And at the end, by using a makeup setting spray, you keep your makeup in place for hours. Which Settings Is Espresso-Toned Makeup Suitable For? You can wear espresso-toned makeup every day. As long as you don't make your eye makeup intense, your makeup is also suitable for work. If you emphasize your eye makeup or use a dark coffee shade on your lips, your makeup can also work for a dinner or an evening event. What Is the Core Philosophy of the Rising "Espresso Makeup" Trend in Cosmetics, and Which Skin Tones Does It Suit? Espresso makeup is a monochromatic makeup trend named after the intense, deep tones of coffee beans, dominated by dark chocolate, bittersweet, and deep tan shades in matte or satin finishes. Thanks to its warm, rich pigments, this trend creates a flawless, effortless, and highly sophisticated depth, especially on olive, deep, and warm-undertoned skin. How Should You Layer to Create That Deep, Smoky Effect in Espresso Eye Makeup? For a deep espresso effect, first apply a matte base in light milky coffee or latte shades to the lid. Then blend a medium warm brown shadow into the crease with circular motions to soften the transition. Finally, apply a dark brown shadow or pencil in dark chocolate or bittersweet shades along the lash line and outer corners, and blend it outward into a smoky effect. How Do You Keep Intense Coffee-Toned Makeup From Looking Tired or Muddy? The secret to keeping makeup from looking muddy is flawless skin prep and clean blending brushes. For your complexion, choose satin or dewy-finish foundations that bring life to the skin instead of dull, overly matte finishes. Also, move on to coffee tones only after fully neutralizing under-eye darkness with a peach-toned salmon corrector; otherwise, the brown shadow will combine with the under-eye darkness and create a tired expression. Which Steps Should You Follow to Build a Lip Look That Fits the Espresso Makeup Trend? In this trend, the lips are emphasized with a 90s-inspired contour technique. Define the lip line with a milk chocolate or earth-toned lip pencil a few shades darker than your skin tone. Then apply a semi-matte lipstick in caramel, cinnamon, or warm nude shades to the center of the lips so it blends with the outline, and lightly soften the sharp edges with your fingertips to complete the monochrome harmony. How Can This Intense Coffee-Toned Makeup Style Be Adapted From Day to Night? For daytime, keep only medium brown transitions on the eyes and pair them with brown mascara and nude lips for a versatile look that works for the office. To take the same makeup into the night, draw a dark brown or black gel pencil along the upper and lower waterlines and smudge it, warm up the bronzed cheeks with a cinnamon-toned liquid blush, and add a wet-finish lip gloss to the center of the lips for dimension.
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Makeup Trends for 2026!

by Alix Avien on Jan 22 2026
The 2026 makeup trends include a wide range of styles: understated elegance, bold lines, natural brows, shimmer, and much more! Let's start with eyeliner. In 2026, you can put classic eyeliner lines on hold for a while. You're very likely to see graphic and colorful liner shapes and asymmetric touches. Wet-look shimmer on the lids and natural brows are among the most eye-catching trending looks of 2026. Why Will 2026 Makeup Trends Be Different? Unlike other makeup trends, the 2026 makeup trends aren't about hiding your flaws; they're about expressing yourself. They embrace a style that tells the story of your personality. In the 2026 makeup trends, your skin takes center stage, but not with an overly smooth or babyish look; it shows up with all its imperfections and naturalness. And within that naturalness, bold touches are a must! Colorful lids or graphic eyeliner lines also support the signature style of 2026. Will Minimalist "No Makeup" Makeup Stand Out Even More in 2026? Pantone chose "Cloud Dancer" as its color of 2026. This shade represents simplicity, lightness, and sophistication. The color of the year shows up in makeup trends too. In 2026, the minimalist makeup trend favors a look where imperfections aren't covered up, skin doesn't look like glass, and the whole thing feels effortless, relaxed, and made with just a few products. Skin First, Makeup Second: Will Healthy-Looking Skin Be a Trend? In new-generation makeup trends, flawless, imperfection-free skin was always the priority. So what's happening with natural makeup trends in 2026? Natural skin is coming to the forefront. Along with naturalness, supporting it with health matters too, because healthy, natural skin can glow and reflect its own light. Healthy skin is skin that keeps its moisture balanced, gets its daily care routine, is well rested, and manages to nourish itself from the inside through food. After an accurate analysis of your skin type, you use products that meet your skin's needs. Color Trends: Which Shades Will Be Popular in 2026 Makeup? The trending makeup colors of 2026 are nude shades, brown shades, peach shades, dusty pinks, lilacs, pearl white shades, and dusty rose shades. Deeper dusty rose shades are used for special occasions, while nude, beige, and earth tones can be preferred for everyday wear. Featured Product: Alix Avien Liquid Blush A long-lasting liquid blush with moisturizing ingredients that gives your cheeks a fresh, natural look. Eye Makeup Trends: Graphic and Minimal Details What will makeup look like in 2026? Get ready for asymmetric lines! Moving beyond the classic eyeliner line, colorful eyeliner will be used to create shapes on the lids. The minimal details are a wet-look shimmer on the lid and a subtle shading along the lash line. Eye makeup that adds an artistic touch to your look is among the popular makeup trends of 2026. Featured Product: Alix Avien Inkliner Eyeliner A highly pigmented, waterproof eyeliner that delivers the desired effect in a single stroke and lasts up to 14 hours. What Are the Trending Lip Colors and Textures in 2026? As you might guess, there's more than one color for lips: nude, dusty rose, peach, and earth tones. If we divide these shades by time of day, nude and earth tones work for everyday wear, and we can even add a lightly diffused dusty rose. When it gets dark and it's time for an evening event, a burgundy lipstick will be perfect. The lip textures of 2026 are satin, glossy (moist), non-drying matte, and sheer. Non-drying matte lipsticks are a good choice for work, glosses for everyday wear, and satin lipsticks for the evening. Featured Product: Alix Avien Silky Care Lip Gloss With its non-sticky, shine-giving texture, it gives your lips a vibrant look. A lip gloss that makes lips look moisturized and fuller. Makeup Technology in 2026: Digital Effects and Virtual Try-Ons Using the words "makeup" and "technology" together may not sound very meaningful at first, but if we're in 2026, we can say that artificial intelligence has made its way into makeup too. So what is the virtual try-on we're talking about? It's a digital technology that shows you what makeup products look like on your face. Makeup technology analyzes redness, fine lines, tired-looking areas, and dryness and moisture levels in your skin, then recommends makeup products that suit the analysis. In fact, this application also offers personalized makeup product testing. Where Are Sustainable and Clean Beauty Trends Heading in 2026? When we asked "What are the makeup trends of 2026?", we explained in detail that many different trends are waiting for you. So where do sustainable and clean beauty fit among these trends? Since 2026 is the year of simplicity, minimalism, and unpretentious elegance, sustainability and clean beauty play a big role this year. Sustainability represents what should be, rather than a sales strategy. Do the products you use harm nature or animals? Paying attention to product ingredients ensures you use products that don't harm natural resources or the health of animals. In 2026, beauty moves forward on a quiet but elegant path. What Are the Differences Between Daytime and Evening/Night Makeup Trends in 2026? Everyday makeup trends in 2026 are about lightness, simplicity, and using fewer products; nighttime makeup trends feature defined yet natural-looking contours, focusing on one area of the face, and creating a dramatic effect. The Golden Rules of 2026 Makeup Trends Healthy skin is a must! Especially in winter 2026 makeup trends, a healthy, hydrated look that has beaten dryness takes the spotlight. In 2026 social media makeup trends, unfiltered beauty also comes to the forefront. If there's one thing more important than color, it's texture. Products need to melt into the skin. Makeup trends with fewer excesses are embraced. A single focal point is chosen on the face.
Pumpkin Spice & Beauty: Bring Fall's Most Popular Colors into Your Makeup — Alix Avien blog image

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Pumpkin Spice & Beauty: Bring Fall's Most Popular Colors into Your Makeup!

by Alix Avien on Oct 12 2025
Bring fall's warm energy to your face! The chicest ways to wear cinnamon, copper, and burnt orange shades with the pumpkin spice makeup trend.
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Fall 2025 Makeup Trends: Dark Eyes and Glossy Lips!

by Alix Avien on Sep 11 2025
Makeup styles change as fall arrives! This season's rising stars: smoky dark eyes, wet-look lips, and warm earthy tones.
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The Darkest Makeup Trend of 2025 Is Back: How to Do Gothic Makeup

by Alix Avien on Aug 06 2025
Discover the modern gothic makeup trend! The most effective ways and insider tips for creating a sophisticated style with pale skin, dramatic eyes, and dark lips.
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From Runway to Street: Celebrity Makeup Trends of 2025

by Alix Avien on Jul 20 2025
The captivating world of the runway is hitting the streets! Celebrities' favorite makeup trends, monochrome looks, and style ideas you can adapt to everyday life.
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Time Travel with Makeup: Beauty Trends Through the Decades with Alix Avien

by Alix Avien on Jul 07 2025
Take a trip through beauty history! From the red lips of the '50s to the natural tones of the '90s, we reinterpret the iconic trends of the past with modern products.