Eye makeup · The frame

Brow Pencils, Powders & Setters

Start with the right question: do your brows have gaps, or are they just unruly?

Brow products do one of two jobs: they either fill in gaps (pencils, powders) or keep what you already have in place (gels, soaps, mascaras). The most common mistake is buying the one you don’t need — full but unruly brows reaching for a pencil, sparse brows reaching for a clear gel. Alix Avien’s eight products keep those two jobs clearly apart, and a few of them do both.

7 productsFill + set25 shadesFrom $12.95
Which brow type are you?Brow Routine

At a glance

Alix Avien Fix & Care Brow Setter

Fix & Care Brow Setter

4.5 4

$22.95

Brow Liner - 151 Medium Brown

Brow Liner - 151 Medium Brown

$13.95

+1
Retractable Eyebrow Pencil - *01

Retractable Eyebrow Pencil - *01

$12.95

Eyebrow Expert Powdery Liner - 101 Nude Brown

Eyebrow Expert Powdery Liner - 101 Nude Brown

$18.95

+3
Fix Brow Palette - 701 Soft Brown

Fix Brow Palette - 701 Soft Brown

5.0 2

$21.95

Eyebrow Mascara - 801 Soft Brown

Eyebrow Mascara - 801 Soft Brown

4.0 2

$19.95

Alix Avien Brow Groomer Soap – 01 Transparent

Brow Groomer Soap - 01 Transparent

5.0 1

$16.95

Brow Liner - 152 Dusty Brown

Brow Liner - 152 Dusty Brown

$13.95

+1
Retractable Eyebrow Pencil - *02

Retractable Eyebrow Pencil - *02

$19.90

Eyebrow Expert Powdery Liner - 102 Ashy Brown

Eyebrow Expert Powdery Liner - 102 Ashy Brown

$18.95

+3
Fix Brow Palette - 702 Brown

Fix Brow Palette - 702 Brown

5.0 2

$21.95

Eyebrow Mascara - 802 Brown

Eyebrow Mascara - 802 Brown

4.0 2

$19.95

Alix Avien Brow Groomer Soap – 02 Brown

Brow Groomer Soap - 02 Brown

5.0 1

$16.95

Brow Liner - 153 Chocolate Brown

Brow Liner - 153 Chocolate Brown

$13.95

+1
Eyebrow Expert Powdery Liner - 103 Brown

Eyebrow Expert Powdery Liner - 103 Brown

$18.95

+3
Fix Brow Palette - 703 Deep Brown

Fix Brow Palette - 703 Deep Brown

5.0 2

$21.95

Eyebrow Mascara - 803 Deep Brown

Eyebrow Mascara - 803 Deep Brown

4.0 2

$19.95

Brow Liner - 154 Deepest Brown

Brow Liner - 154 Deepest Brown

$13.95

+1
Eyebrow Expert Powdery Liner - 104 Deep Camel

Eyebrow Expert Powdery Liner - 104 Deep Camel

$18.95

+3
Fix Brow Palette - 704 True Gray

Fix Brow Palette - 704 True Gray

5.0 2

$21.95

Eyebrow Mascara - 804 True Gray

Eyebrow Mascara - 804 True Gray

4.0 2

$19.95

Brow Liner - 155 Onyx

Brow Liner - 155 Onyx

$13.95

+1
Eyebrow Expert Powdery Liner - 105 Grayish Brown

Eyebrow Expert Powdery Liner - 105 Grayish Brown

$18.95

+3
Eyebrow Expert Powdery Liner - 106 Bitter Brown

Eyebrow Expert Powdery Liner - 106 Bitter Brown

$18.95

+3
Eyebrow Expert Powdery Liner - 107 Deep Gray

Eyebrow Expert Powdery Liner - 107 Deep Gray

$18.95

+3

Showing 2010 of 25 products

Which brow type are you?

The starting point isn’t the product, it’s the state of your brows. Sparse brows need filling, full brows need hold; mixing the two up means buying things you don’t need and ending up disappointed.

Your brows…Start hereWhy
Sparse — I want to fill the gaps hair by hairBrow Liner$13.95 · 5 shades · 9 hoursA classic shaping brow pencil. Its soft formula glides on easily, and the satin finish gives natural fullness without leaving a harsh line; supported by hydrogenated oils, it won’t dry out the skin under your brows. Five shades, from 151 Medium Brown to 155 Onyx, cover a wide range from light brown to black.
I want to work with very fine, precise strokesRetractable Ultra-Fine Tip Pencil$12.95 · 2 shadesThe ultra-fine tip lets you draw strokes that look like real hairs, and the retractable, no-sharpen mechanism keeps the tip the same thickness every time. With nude, light brown and brown shades, it gives especially natural results on light-colored brows. The most practical pick if you don’t want to deal with a sharpener.
Soft, powdery fullness — no harsh linesEyebrow Expert Powdery Liner$18.95 · 7 shades · 12 hoursThe widest shade range in the collection: seven colors from 101 Nude Brown to 107 Deep Gray, including ashy and warm browns. Its powdery texture gives soft fullness without pencil marks, and the built-in brush spreads color evenly while it combs and shapes your brows. It holds a velvety matte look for up to 12 hours.
Full but unruly — I just want them to stay putFix & Care Brow Setter$22.95 · Clear · 4.5 ★A clear gel that shapes without adding color. Its light, flexible texture isn’t sticky and gives 12-hour hold. The real difference is on the care side: the formula is enriched with peptides and Widelash, aimed at encouraging brow growth, strengthening brows and boosting volume. It can be used on lashes too.
Hold that lasts all day and stays until you wash it offBrow Groomer SoapClear and brownBrow soap gives stronger hold than gel: when you brush the hairs up and set them, your brows look noticeably fuller. This formula doesn’t smudge or leave a white cast, and glycerin keeps brows moisturized. 01 Transparent holds without adding color; 02 Brown adds a touch of fullness at the same time.
Color and hold in one productBrow Mascara$19.95 · 4 shades · Water-resistantTinted brow mascara does two jobs at once: its mini brush fills in your brows and sets them in the same stroke. The fiber formula builds fullness, the water-resistant formula lasts all day, and it’s formulated with Lakesis to support brow growth. For anyone who wants to finish their brows with a single product in the morning.
A professional result with full controlFix Brow Palette$21.95 · 4 shades · Wax + powderIt works in two compartments: the base/setting wax shapes brows and locks them in place, and the brow powder applied on top adds color and fullness. The powder, developed with Jet Mill Technology, blends smoothly. The most natural alternative for anyone who finds pencil strokes too harsh.

In practice, the most common pairing is a pencil or powder for color, with a clear gel on top for hold. Brows finished with color alone fall out of place during the day; brows finished with gel alone keep showing their gaps.

Natural brows in four steps

The goal isn’t to draw a new shape, it’s to define the one you already have. The most natural result always comes from following your own brow line.

Find the three points

Hold a pencil vertically against the side of your nose: that’s where your brow should start. Angle the same pencil from the side of your nose to the outer edge of your pupil — that’s the highest point of the arch. Angle it toward the outer corner of your eye, and you’ll find where the brow should end.

Use short strokes in the direction of the hairs

Instead of drawing a solid line, make short, light strokes in the direction your brow hairs naturally grow. It’s the one technique that makes the product look like your own hairs rather than something painted on.

Keep the front of the brow light

The part of the brow closest to your nose is naturally the sparsest. Filling it in as dark as the tail gives the face a harsh expression. Apply the pencil to the middle and tail of the brow first, and only carry what’s left on the brush to the front.

Finish by setting

After adding color, brush the hairs upward with a clear gel or brow soap to lock them in place. This step keeps your brows in place all day and seals the color underneath so it doesn’t smudge.

A thin angled brow brush and a spoolie noticeably change the result when you work with a pencil — find them on the Eye & Brow Brushes page.

What’s in the formula?

Peptide duo

Acetyl Tetrapeptide-3 · Biotinoyl Tripeptide-1

In the Fix & Care Brow Setter. These two peptides are used in lash and brow care products to support the hair follicle; they’re the key ingredients that add a care dimension to a clear setting gel.

Revitalizing botanical extracts

Myrothamnus Flabellifolia · Trifolium Pratense

Also in the Brow Setter. Myrothamnus is a drought-resistant plant and red clover is a classic botanical extract; together they’re used to strengthen and moisturize brow hairs.

Film-forming polymer

Acrylates Copolymer · Acrylates/C10-30 Alkyl Methacrylate Copolymer

This is where the Brow Setter’s hold comes from. As it dries, it forms a flexible network; it’s the technical basis for the 12-hour, non-sticky hold claim.

Powder technology

Silica · Polymethyl Methacrylate · Synthetic Fluorphlogopite

In the Eyebrow Expert Powdery Liner. Silica and microspheres create the pencil’s powdery feel; this combination is why it leaves soft color instead of a pencil line.

Fiber system

Polylactic Acid · Nylon-12

In the Brow Mascara. Microfibers cling to brow hairs to add volume; this is the structure behind the fiber formula’s fuller-looking brows.

Wax & powder duo

Cera Alba · Euphorbia Cerifera Cera · Talc

The two compartments of the Fix Brow Palette. The wax base of beeswax and candelilla wax handles the locking, while the Jet Mill–milled powder handles the color.

Full ingredient lists are on each product page under Ingredients.

The four most common mistakes

Making brows darker than your hair

Brows look most natural one shade lighter than your hair. Brows darker than your hair stand apart from the rest of your face and become the most noticeable part of your makeup. Ashy browns are the right starting point for dark hair; nude and light brown shades for light hair.

Filling the front of the brow as much as the tail

The part of the brow near the nose is naturally sparse and fades out softly. Filling it in with a crisp edge gives the face a harsh, angry look. The front of the brow should always be the lightest and softest area.

Placing the arch higher than it should be

The arch sits in line with the outer edge of your pupil. When it moves further in or higher up, your eyes don’t look bigger — you just look surprised. Angling a pencil from the side of your nose to the outer edge of your pupil reliably finds that point.

Skipping the setting step

Color from a pencil or powder shifts during the day and smudges onto the lower lid when it isn’t topped with a clear gel or soap. Setting isn’t optional — it’s the step that decides how long the color lasts.

FAQ

Should I choose a brow pencil or a brow powder?

It depends on your brows. If you want to fill visible gaps hair by hair, a pencil (especially a fine-tip one) is the better choice. If you’re after overall fullness and a soft look, powder-based products — the Powdery Liner or the Fix Brow Palette — look more natural.

How do I choose a brow color?

The general rule: one shade lighter than your hair. If you have dark hair, go for ashy or dark brown instead of black; if you have light hair, nude and light brown shades. The seven shades of the Powdery Liner and five shades of the Brow Liner make that fine-tuning easier.

What’s the difference between brow soap and brow gel?

Brow soap gives stronger, longer-lasting hold; when you brush the hairs up and set them, your brows look noticeably fuller. Clear gel offers lighter, more flexible hold and is the choice for a natural look. Alix Avien’s gel also adds a care element with peptides and botanical extracts.

Is clear gel enough on its own?

If your brows are full and just unruly, yes — brushing the hairs up and setting them is often enough to make brows look full. If there are visible gaps, gel won’t cover them; fill them in with a tinted product first, then apply gel on top.

What does brow mascara do?

It does two jobs in one motion: its mini brush tints the brow hairs and sets them at the same time. It’s the most practical option if you’re short on time in the morning. The fiber formula builds fullness, and the water-resistant formula lasts all day.

My brows are asymmetrical — what should I do?

No one’s brows are exact copies of each other, and they don’t need to be. Aligning both brows to the same reference points with the three-point method (start, arch, end) works much better than chasing perfect symmetry. You can balance out any remaining difference with the length of the tail.

Can a brow product really help with growth?

The Fix & Care Brow Setter is formulated with peptides and Widelash, and the Brow Mascara with Lakesis, to support brow growth. These are care-infused products; with regular use they aim to improve the look and volume of your brows, and they make no medical claims.

Where do brows go in my makeup routine?

Most people do them after foundation and before eyeshadow. That way the frame of your brows is set, and you can adjust the intensity of your eye makeup to match. Setting gel is always the last step.

Complete the look

Brow MascaraColor and hold in oneExploreEyeshadow & PalettesThe next step after browsExploreEye PencilTo frame your eyesExploreEye & Brow BrushesBrow brush and spoolieExploreBrow RoutineAll your brow products togetherExploreEye Makeup RoutineEvery step, in orderExplore

For Natural, Defined Brows: Should You Choose an Alix Avien Brow Pencil or Brow Powder?

You already know your brows are the strongest frame for your facial expression and the depth of your gaze. Sometimes you just want to fill a small gap; other times you want to redesign your whole brow shape. As you make room for the Alix Avien collection on your vanity,
the "pencil or powder?" dilemma really comes down to the finish you want to create. My advice as a makeup artist: if you want very crisp, defined hair-stroke lines, reach for a pencil; if you're after a softer, diffused shadow effect, go for a palette.

Quick Answer: For a professional result that stays put all day and lasts up to 12 hours, Eyebrow Expert Powdery Liner or Alix Avien Fix Brow Palette Brow Setting Powder are high-tech options you can count on. All you need to do is find the shade that best suits your hair and skin undertone.

How to Get a Hair-Stroke Look with the Alix Avien Retractable Brow Pencil

If you're dreaming of natural, individually drawn hair strokes that look like you had your brows microbladed, the Retractable Eyebrow Pencil is the right choice for you. Its ultra-fine tip lets you reach even the narrowest gaps.

Application Tip: When using the retractable mechanism, don't twist the tip out too far; tips this fine can be prone to breaking under pressure. Work with gentle, short strokes in the direction your brow hairs grow.

The built-in brush on the other end of the pencil is there to soften your strokes. When you brush upward after drawing, the pigment spreads evenly down to the roots of your brows. Shades like 02 Light Brown in particular strike that perfect balance on fair skin: never artificial, just "my own brows, only fuller."

How to Balance a Matte Finish and Long Wear with a Powder-Texture Brow Pencil

Many pencils can smudge during the day or turn shiny and ruin a natural look. The Alix Avien Eyebrow Expert Powdery Liner Soft-Tip Brow Pencil solves this at the source because it's made with a special "Powder Technology." Its velvety matte finish keeps your brows from looking shiny under the light and gives you 12 hours of confidence.

With 7 shades (from 101 Nude to 107 Deep Gray), it suits every hair color. If your brows have a gray undertone, 105 Gray or 107 Deep Gray will give you exactly the natural ashy finish you're looking for, since they don't carry the unwanted red tones found in browns.

Why Does the Alix Avien Brow Powder Palette Deliver a Professional Result?

If you want fuller, shaded, "blurred" brows, the Fix Brow Palette (or Perfect Fix Brow Palette) is a real lifesaver. What sets the powder in this palette apart is that it's developed with "Jet Mill Technology."
This technical detail lets the powder blend smoothly without clumping.

An important note: I recommend applying the wax/base in the palette first. It aligns your brow hairs and helps the powder you apply on top grip the pigment much more firmly, so it doesn't flake off during the day.

Can You Nourish Your Brows While Using a Setting Gel or Wax?

Wouldn't it be great to strengthen your brows while doing your makeup? Fix & Care Brow Setter, thanks to the Widelash™ complex in its formula (biotin and vitamin B5), supports fuller, healthier-looking brow growth. It gives clear hold for 12 hours without ever flaking or going stiff.

A real-life challenge: If your brows are very stubborn and droop downward, after applying the setter you can gently press on them with the handle of the brush to "glue" them to your skin. This helps you keep a professional laminated-brow look all day.

I'm Blonde: Which Pencil Shade Won't Look Too Dark on My Brows?

Alix Avien Eyebrow Pencil Nude or Retractable Eyebrow Pencil 01 Nude shades give a very natural, soft transition even on light blonde brows.

What's the Difference Between Brow Shadow and Brow Powder?

There's actually no difference; in the Alix Avien collection, both refer to the same type of product that lets you fill in brow gaps with a natural shade.

Are Brow Powder and Brow Pencil Water- and Sweat-Resistant?

Alix Avien Defining Long-Wear Brow Liner Pencil and Eyebrow Expert Powdery Liner offer long wear (9-12 hours), but for extra staying power, setting your makeup with Fix & Care Brow Setter gel will boost resistance to humidity.

Can You Use a Brow Product on No-Makeup Days?

Absolutely. Even if you're not wearing any makeup, just applying clear Fix & Care Brow Setter to clean brows instantly gives you a fresher, well-groomed look.

Why Does My Brow Pencil Run Out So Quickly?

Retractable, ultra-fine tip pencils are delicate, so twist out only a tiny bit at a time. If you draw hair strokes just in the gaps instead of coloring in your whole brow, the product will last much longer.

How to Get a Microblading Effect with the Alix Avien Retractable Eyebrow Pencil

Getting that natural "looks like my own hairs" finish you've always wanted when filling in your brows is easier than you think. The Retractable Eyebrow Pencil gives you exactly that control with its retractable mechanism and ultra-fine tip. For a professional result, use the pencil to draw tiny, feather-light strokes only in the gaps
instead of coloring in your whole brow. This "hair-stroke technique" adds fullness to your brows while keeping your expression from looking harsh.

Quick Answer: For natural, defined brows, use the fine tip of the Retractable Eyebrow Pencil to fill the gaps with short strokes, then soften the lines with the brush on the other end for an even finish.

What Technical Details Should You Keep in Mind When Using an Ultra-Fine Tip Brow Pencil?

The most common issue with high-precision products like this is a broken tip. To make your pencil last longer and apply more comfortably, twist the tip out only the millimeter or so you need. Its soft texture glides over your brows without tugging and
releases pigment instantly. Shades like 01 Nude or 02 Light Brown
in particular give a soft, never-artificial finish on fair skin and blondes.

Is the Alix Avien Brow Pencil Water-Resistant?

Yes, this Alix Avien formula is water-resistant, so you can wear your makeup all day
without worrying about smudging or fading.

Which Skin Types Is the Brow Pencil Suitable For?

If your skin is sensitive, patch-test a new brow product on a small area first and check its product details before use.

A Makeup Artist's Tips on Long Wear and Choosing a Shade

Choosing the right shade is half the job. Going one or two shades lighter or darker than your hair can sometimes cast a harsh shadow on your face. It's important to find the shade closest to your roots among the gray, brown and nude options in the Alix Avien collection. If your brow hairs are very stubborn, use Brow Soap (brow wax) before your pencil to lay the hairs flat against your skin, then apply the pencil
for a more "laminated" look.

How Should I Remove My Brow Pencil?

Even though the product is long-wearing, you can easily remove it from your brows with a standard micellar water or the Multi-Functional Makeup Remover.

Why Is a Brow Pencil with a Brush More Convenient?

The built-in brush brings your margin of error down to zero as you apply; you can blend out any excess pigment in seconds and turn it into a natural shade.

How Should I Store My Brow Pencil and Brow Powder?

To keep the oils and powdery texture in good shape, simply store the pencil with the cap on in a cool, dry place.