Makeup & Beauty Guide
Step-by-step guides from complexion, eye and lip makeup to skincare, tips for choosing the right products, and the latest beauty trends.
Complexion
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Eye Makeup
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Lip Makeup
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Makeup Tips
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Skincare Guide
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Self-Care
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Latest articles
Eye Makeup · 13 min read
What Is the Siren Eyes Trend? The Makeup Technique for More Alluring, Defined Eyes
by Alix Avien
on Sep 21 2026
Siren eyes is an eye makeup technique that concentrates eyeliner, shading, and lash density at the outer corner of the eye to make your gaze look longer and more lifted. How it differs from a smoky eye and a cat eye, how to apply it step by step, and how to choose colors by eye color.
Self-Care · 10 min read
Why Does Perfume Fade So Fast? Application Techniques That Make It Last
by Alix Avien
on Sep 16 2026
The main reasons perfume fades quickly are dry skin, low fragrance concentration, applying it to the wrong areas, and improper storage. Here are the application techniques that boost longevity, from prepping your skin to refreshing during the day.
Makeup Tips · 8 min read
First Day of School Makeup: How to Do Natural, Fresh School Makeup
by Alix Avien
on Sep 14 2026
Makeup for the first day of school is made up of light layers that don't weigh down the skin, even out your skin tone, and bring out your natural glow. A step-by-step guide to natural school makeup, from skin prep to setting.
Makeup Brushes · 7 min read
Why Does Your Blush Look Too Intense and Your Powder Too Thick? It Could Be Your Brush!
by Alix Avien
on Sep 04 2026
Your brush could be the reason your complexion makeup looks patchy or too intense! Tips on choosing the right makeup brush for flawless application.
Skincare Guide · 7 min read
Does Makeup Age Your Skin? 6 Mistakes That Make Skin Look Tired
by Alix Avien
on Sep 01 2026
Does makeup age your skin? We walk you through 6 common makeup mistakes that make skin look tired and older, plus the right order of application, step by step.
Beauty Trends · 5 min read
How to Do Korean Makeup: Glass Skin Korean Makeup with Alix Avien Products
by Alix Avien
on Aug 25 2026
Get smooth, dewy skin that looks like glass! Discover the steps and tips of Korean makeup for a luminous glass skin look.
Beauty Trends · 5 min read
Why Is "Skin-Like" Makeup So Popular?
by Alix Avien
on Aug 21 2026
Say goodbye to powdery complexion makeup! Discover why the "skin-like" makeup trend is so popular, plus tips for a natural finish.
Makeup Tips · 5 min read
Why Does Your Makeup Look Different in Photos Than in Real Life?
by Alix Avien
on Aug 17 2026
Why does makeup that looks perfect in the mirror come out shiny or washed out in photos? Camera angles, flashback, and how to avoid lighting mistakes.
Complexion · 5 min read
Why Is the Dabbing Motion So Important in Complexion Makeup?
by Alix Avien
on Aug 13 2026
The secret to smooth, natural complexion makeup! Why dabbing matters, and techniques to keep foundation from looking patchy or leaving brush marks.
Complexion · 6 min read
Why Doesn't Your Foundation Blend Into Your Skin? It May Be the Application, Not the Product
by Alix Avien
on Aug 10 2026
Does your foundation look textured or mask-like? The problem may be your application technique, not the product. Secrets to flawless base makeup.
Makeup Brushes · 5 min read
Which Makeup Brush Should You Use to Apply Bronzer?
by Alix Avien
on Jul 30 2026
No more muddy, streaky bronzer! How to choose the right brush and the key tips for a glowing, natural, sheer bronze finish.
Makeup Tips · 4 min read
How to Wear Undetectable Makeup at the Beach or Pool
by Alix Avien
on Jul 29 2026
The secrets to water-resistant makeup that looks like nothing at all by the sea this summer. Natural beach makeup tips for a fresh look.
Lip Makeup · 4 min read
Does Making Your Lips Look Fuller With Makeup Affect Attractiveness?
by Alix Avien
on Jul 25 2026
How does lip-plumping makeup affect perception and attractiveness? Tips for creating the illusion of fuller lips with lip liner and gloss.
Body Makeup · 4 min read
How to Get the Bronze Legs Look
by Alix Avien
on Jul 22 2026
The secrets to flawless, smooth, glowing bronze legs in summer. Body makeup, bronzing oils, and shimmering leg makeup techniques.
Eye Makeup · 4 min read
Does Black Eyeliner Suit Light-Colored Eyes? The Best Way to Wear It by Eye Color
by Alix Avien
on Jul 18 2026
How does black eyeliner look on blue and green eyes? Tips for deep, defined looks and pro eye makeup that make light-colored eyes pop.
Beauty Trends · 5 min read
July Summer Makeup: Bold Colors, a Bold Look, or Soft Glam?
by Alix Avien
on Jul 16 2026
The makeup trend rising in the July heat: a new hybrid summer look that balances dewy soft glam skin with a single bold pop of color.
Complexion · 6 min read
What's the Best Makeup for Medium Skin Tones?
by Alix Avien
on Jul 10 2026
What is a medium skin tone, and is your undertone warm or cool? A step-by-step guide to foundation, blush, eyeshadow, and bronzer.
Complexion · 4 min read
How to Hide Bug Bites With Makeup: A Guide to Camouflaging Redness and Swelling
by Alix Avien
on Jul 06 2026
A guide to hiding bug, mosquito, and bedbug bites on your face or neck. Tips for green color correctors and long-lasting concealer.
Skincare Guide · 3 min read
What Is Retinol? Why Is It So Popular in Skincare?
by Alix Avien
on Jul 03 2026
What is retinol and why is it so popular in skincare? Its effects on cell renewal and fine lines, plus a guide to using retinol the right way.