Collection · Best sellers

Best Sellers

We didn’t pick this list — our customers did.

A product landing here doesn’t mean it’s the most expensive or the newest; it means people keep putting it back in their cart. If you’re just getting started or shopping for a gift, this is the lowest-risk place to begin.

128 products4612 reviews · 4.7 ★Shopper favoritesFrom $10.95

At a glance

  • Sorted byMost purchased
  • Why you can trust it4612 reviews · 4.7 ★ across this shelf
  • Best forFirst-time buyers and gift shoppers
Alix Avien Dual Cosmetic Sharpener – side view with two openings

Dual Cosmetic Sharpener

$10.95

Alix Avien Eyebrow Brush – angled brow brush

Eyebrow Brush

$17.95

Master Art Lip Palette - Main

Master Art Lip Palette

5.0 2

$70.90

Brow Liner - 151 Medium Brown

Brow Liner - 151 Medium Brown

$13.95

Matte Foundation - 401 Soft Ivory

Matte Foundation - 401 Soft Ivory

$25.95

Baked Powder - 201 Nude Ivory

Baked Powder - 201 Nude Ivory

3.3 3

$25.95

Black & Perfect Mascara - Main

Black & Perfect Mascara

$12.90

Primary Pro Matte - Main

Primary Pro Matte

5.0 1

$33.95

Inner Eyeliner Cream - Main

Inner Eyeliner Cream - Cream

$18.95

Smoky Eye Pencil - Main

Smoky Eye Pencil - Black

$18.95

Care Enhancer Foundation - 801 Gentle Pink

Care Enhancer Foundation - 801 Gentle Pink

2.5 4

$37.95

Loose Powder - 01 Transparent

Loose Powder - 01 Transparent

4.0 5

$24.95

Alix Avien Pencil Brush – narrow eyeshadow blending brush

Pencil Brush

4.9 15

$30.95

Alix Avien Eyeliner Brush – fine-tip eyeliner brush

Eyeliner Brush

4.8 15

$24.95

Alix Avien Eyeshadow Brush – flat shading brush

Eyeshadow Brush

4.6 22

$30.95

Ultra Definition Mascara - Brown

Ultra Definition Mascara - Brown

4.6 133

$24.95

Alix Avien Blending Brush – tapered eyeshadow blending brush

Blending Brush

4.9 42

$28.95

Alix Avien Luminous Face Primer – bottle

Luminous Face Primer

4.6 97

$28.95

Inkliner Eyeliner - Black

Inkliner Eyeliner - Black

4.2 33

$19.95

Liquid Contour - 101 Amber

Liquid Contour - 101 Amber

4.8 93

$22.95

Alix Avien Contour Brush – angled contour brush

Contour Brush

4.8 139

$33.95

Alix Avien Shine-Up Liquid Highlighter

Shine-Up Liquid Highlighter - 101 Glowy Beige

$25.95

Alix Avien Silky Care Lipgloss – 311 - Baby Pink

Silky Care Lipgloss - 311 - Baby Pink

$17.95

Matte Foundation

Matte Foundation - 39 - Rose Ivory

$25.95

Brow Liner - 152 Dusty Brown

Brow Liner - 152 Dusty Brown

$13.95

Matte Foundation - 402 Ochre Beige

Matte Foundation - 402 Ochre Beige

$25.95

Baked Powder - 202 Soft Peach

Baked Powder - 202 Soft Peach

3.3 3

$25.95

Care Enhancer Foundation - 802 Sandy Rose

Care Enhancer Foundation - 802 Sandy Rose

2.5 4

$37.95

Loose Powder - 02 Nude Ivory

Loose Powder - 02 Nude Ivory

4.0 5

$24.95

Ultra Definition Mascara - Saxe Blue

Ultra Definition Mascara - Saxe Blue

4.6 133

$24.95

Inkliner Eyeliner - Orion Gray

Inkliner Eyeliner - Orion Gray

4.2 33

$19.95

Liquid Contour - 102 Soft Brown

Liquid Contour - 102 Soft Brown

4.8 93

$22.95

Alix Avien Shine-Up Liquid Highlighter
Alix Avien Silky Care Lipgloss – 312 - Peachy Beige

Silky Care Lipgloss - 312 - Peachy Beige

$17.95

Matte Foundation

Matte Foundation - 40 - Soft Peach

$25.95

Brow Liner - 153 Chocolate Brown

Brow Liner - 153 Chocolate Brown

$13.95

Matte Foundation - 403 Fair Sand

Matte Foundation - 403 Fair Sand

$25.95

Baked Powder - 203 Warm Peach

Baked Powder - 203 Warm Peach

3.3 3

$25.95

Care Enhancer Foundation - 803 Rose Buff

Care Enhancer Foundation - 803 Rose Buff

2.5 4

$37.95

Loose Powder - 03 Soft Apricot

Loose Powder - 03 Soft Apricot

4.0 5

$24.95

Ultra Definition Mascara - Black

Ultra Definition Mascara - Black

4.6 133

$24.95

Inkliner Eyeliner - Coffee Bean

Inkliner Eyeliner - Coffee Bean

4.2 33

$19.95

Liquid Contour - 103 Fawn Brown

Liquid Contour - 103 Fawn Brown

4.8 93

$22.95

Alix Avien Shine-Up Liquid Highlighter

Shine-Up Liquid Highlighter - 103 Dewy Pink

$25.95

Alix Avien Silky Care Lipgloss – 313 - Wine Berry

Silky Care Lipgloss - 313 - Wine Berry

$17.95

Matte Foundation

Matte Foundation - 41 - Soft Bisque

$25.95

Brow Liner - 154 Deepest Brown

Brow Liner - 154 Deepest Brown

$13.95

Matte Foundation - 404 Buff

Matte Foundation - 404 Buff

$25.95

Baked Powder - 204 True Apricot

Baked Powder - 204 True Apricot

3.3 3

$25.95

Care Enhancer Foundation - 804 Pale Ivory

Care Enhancer Foundation - 804 Pale Ivory

2.5 4

$37.95

Loose Powder - 04 Desert Sand

Loose Powder - 04 Desert Sand

4.0 5

$24.95

Inkliner Eyeliner - Cobalt Blue

Inkliner Eyeliner - Cobalt Blue

4.2 33

$19.95

Liquid Contour - 104 Mahogany

Liquid Contour - 104 Mahogany

4.8 93

$22.95

Alix Avien Shine-Up Liquid Highlighter

Shine-Up Liquid Highlighter - 104 Bright Gold

$25.95

Alix Avien Silky Care Lipgloss – 314 - Espresso

Silky Care Lipgloss - 314 - Espresso

$17.95

Matte Foundation

Matte Foundation - 49 - Almond

$25.95

Brow Liner - 155 Onyx

Brow Liner - 155 Onyx

$13.95

Matte Foundation - 405 Warm Sand

Matte Foundation - 405 Warm Sand

$25.95

Baked Powder - 201 Nude Ivory

Baked Powder - 251 Pure Sand

3.3 3

$25.95

Care Enhancer Foundation - 805 Ivory

Care Enhancer Foundation - 805 Ivory

2.5 4

$37.95

Inkliner Eyeliner - Sacramento

Inkliner Eyeliner - Sacramento

4.2 33

$19.95

Alix Avien Shine-Up Liquid Highlighter
Matte Foundation

Matte Foundation - 461 - Amber

$25.95

Matte Foundation - 406 Light Peach

Matte Foundation - 406 Light Peach

$25.95

Baked Powder - 201 Nude Ivory

Baked Powder - 252 Warm Bisque

3.3 3

$25.95

Care Enhancer Foundation - 806 Pale Apricot

Care Enhancer Foundation - 806 Pale Apricot

2.5 4

$37.95

Matte Foundation

Matte Foundation - 462 - Fresh Cinnamon

$25.95

Matte Foundation - 407 True Sand

Matte Foundation - 407 True Sand

$25.95

Baked Powder - 201 Nude Ivory

Baked Powder - 253 Peach Ivory

3.3 3

$25.95

Care Enhancer Foundation - 807 Apricot

Care Enhancer Foundation - 807 Apricot

2.5 4

$37.95

Matte Foundation

Matte Foundation - 463 - Caramel Woods Brown

$25.95

Matte Foundation - 408 Beige

Matte Foundation - 408 Beige

$25.95

Baked Powder - 201 Nude Ivory

Baked Powder - 258 Warm Pink

3.3 3

$25.95

Care Enhancer Foundation - 808 Warm Amber

Care Enhancer Foundation - 808 Warm Amber

2.5 4

$37.95

Matte Foundation

Matte Foundation - 465 - Spicy Amber

$25.95

Matte Foundation - 409 Cashmere Beige

Matte Foundation - 409 Cashmere Beige

$25.95

Baked Powder - 201 Nude Ivory

Baked Powder - 259 Fair Ivory

3.3 3

$25.95

Care Enhancer Foundation - 809 Peach Puff

Care Enhancer Foundation - 809 Peach Puff

2.5 4

$37.95

Matte Foundation

Matte Foundation - 467 - Spicy Brown

$25.95

Matte Foundation - 410 Pale Camel

Matte Foundation - 410 Pale Camel

$25.95

Care Enhancer Foundation - 810 Desert Sand

Care Enhancer Foundation - 810 Desert Sand

2.5 4

$37.95

Matte Foundation

Matte Foundation - 470 - Warm Nutmeg

$25.95

Matte Foundation - 411 Deep Beige

Matte Foundation - 411 Deep Beige

$25.95

Care Enhancer Foundation - 811 Soft Amber

Care Enhancer Foundation - 811 Soft Amber

2.5 4

$37.95

Matte Foundation - 412 Warm Caramel

Matte Foundation - 412 Warm Caramel

$25.95

Care Enhancer Foundation - 812 Soft Peach

Care Enhancer Foundation - 812 Soft Peach

2.5 4

$37.95

Care Enhancer Foundation - 813 Pale Amber

Care Enhancer Foundation - 813 Pale Amber

2.5 4

$37.95

Care Enhancer Foundation - 814 Vintage Biscuit

Care Enhancer Foundation - 814 Vintage Biscuit

2.5 4

$37.95

Care Enhancer Foundation - 815 Warm Honeywheat

Care Enhancer Foundation - 815 Warm Honeywheat

2.5 4

$37.95

Care Enhancer Foundation - 816 Amber Honey

Care Enhancer Foundation - 816 Amber Honey

2.5 4

$37.95

Care Enhancer Foundation - 817 Cool Honey

Care Enhancer Foundation - 817 Cool Honey

2.5 4

$37.95

Care Enhancer Foundation - 818 Golden Honey

Care Enhancer Foundation - 818 Golden Honey

2.5 4

$37.95

Care Enhancer Foundation - 819 Warm Gold

Care Enhancer Foundation - 819 Warm Gold

2.5 4

$37.95

Care Enhancer Foundation - 820 Burnt Almond

Care Enhancer Foundation - 820 Burnt Almond

2.5 4

$37.95

Showing 2010 of 94 products

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Five favorites and why people buy them

The column on the right explains why these five keep selling — what they all have in common is that people come back and buy them again.

#ProductWhy people keep buying it
1Makeup Setting Spray (75 ml & 150 ml)$12.90 · 717 reviews · 4.7 ★The reason is simple: it’s the last step of every makeup look, so it runs out regularly. It sells on its own and is also part of our complexion sets.
2Lumi Color Silky Powder Blush$13.95 · (out of stock)A highly pigmented powder blush; a little goes a long way, so one pan lasts, yet people still reorder it again and again.
310-in-1 Multifunctional Makeup Brush$119.95Ten brushes in one product, complete with a pouch; a full kit in a single purchase for beginners and gift shoppers alike.
4Highly Pigmented Moisturizing Lip Liner$15.95Nine shades, an easy price and lots of repeat buys. Because it’s the single step that does the most for lipstick wear, it usually goes into the cart alongside a lipstick.
510-Piece Travel Brush Set with Pouch$93.95Travel-length handles, full-size brush heads and its own pouch. An easy gift.

Next on the list are Rejuvenating Face Base Cream, Shimmer Body Spray, Leg Foundation, Extreme Lasting Eye Pencil and Foundation Brush. Price, stock and review information is pulled from live data every time the page loads.

Starting from scratch? Here’s the order

A best-seller list doesn’t tell you what to buy first. The four steps below show the order in which to build out what you pick up from this shelf.

Tools first

Brushes and sponges come before product: applying the foundation you already own with a good brush often makes a bigger difference than buying a more expensive foundation.

Then the base

Primer, foundation and setting spray. This trio is the backbone of your complexion; color products sit on top of it.

Then color

Blush, lipstick, eye pencil. Mistakes cost little in this group: even a shade you don’t love will work in another look.

Specialty last

Seasonal and occasion-specific products like body spray and leg foundation. Buying them when the need comes up makes more sense than stocking up ahead of time.

FAQ

How is this list ranked?

By the number of units purchased. We look at units, not revenue, because the goal is to show what people choose most often, not what costs the most.

Does a best seller mean it’s right for me?

Not automatically. For shade-based products like foundation and concealer, you still need to match your own skin tone. But for products that don’t depend on shade — brushes, setting spray, lip liner — being a best seller is a good starting signal.

How often is the list updated?

Sales data changes constantly, so the ranking is recalculated at regular intervals. A product dropping off the list reflects a shift in demand that season, not its quality.

I’m buying a gift — what’s the safe choice?

Brush sets and products that come with a pouch are the safest gifts: they carry no shade, skin-type or personal-preference risk. If you’re gifting a color product, nude and classic red shades are the safest bets.

Where to go next

Which Alix Avien Best Sellers Will Change Your Makeup Routine?

Choosing the right product matters, but so does knowing how it performs in real life. For anyone chasing that social-media "glass skin" look, the first stop is usually the Alix Avien foundation line. The secret behind its popularity is the formula's resistance to oxidation. Many foundations turn orange a few hours after application as they react with the air, so a formula that holds its true shade is a real advantage.

If you struggle with visible pores, pay attention to the silicone base of the primer you apply under foundation. Alix Avien makeup primers don't settle into pores; instead, they glide over them like a thin film to create a smooth canvas. It's a technical detail we rely on in professional shoots and under strong lighting to keep skin from looking "textured."

Which Alix Avien Mascara Should You Choose for Defined Eyes?

Eye makeup sets the whole character of your expression. It's no coincidence that mascaras rank so high on our best-sellers list. Plastic brushes that separate lashes one by one are a lifesaver, especially for short, straight lashes. When you're comparing Alix Avien mascara options, look at how close the brush gets to the lash roots.

To fight one of the biggest real-life frustrations, mascara flaking, these formulas use a polymer structure that wraps each lash like a tube so it stays put all day. If you don't want to come home in the evening and find those infamous "raccoon eyes" under your lower lashes, long-wearing formulas are the smart choice. Drying time matters too: a formula that sets the moment you apply it minimizes the risk of transferring onto your eyelids.

How Do You Make Lip Makeup Last All Day? Alix Avien Lipstick Picks

When it comes to best-selling lip products, liquid matte lipsticks are the first thing that comes to mind. But the classic problems with matte lipstick, settling into lip lines and that dry feeling, push many people away from them. The formulas in the Alix Avien lipstick collection aim to solve this with built-in moisturizing agents.

Having lipstick survive only around the edges of your lips after a meal is a beauty disaster we've all lived through. To prevent it, outline your lips with a liner before applying lipstick; this creates a barrier for the pigment to grip. Once dry, Alix Avien liquid matte lipsticks keep transfer to a minimum. If you want a wetter, fuller look, add a light touch of gloss over your matte lipstick to catch the light at the center of your lips.

Touch-Up Tips and Technical Details That Make Makeup Last Longer

Pinning makeup longevity on product quality alone is misleading. Mistakes made during skin prep can make even the most expensive foundation look flaky. When applying Alix Avien products, make sure your skin isn't left dehydrated. If you have oily skin, control shine throughout the day by pressing powder only onto your T-zone, meaning your forehead, nose and chin.

When you touch up, instead of layering more product on top, first blot away excess oil with a tissue and then apply a light touch; this keeps your makeup from looking cakey. For makeup that looks natural under light, simply sweep highlighter onto the high points of your face, over the cheekbones and the tip of the nose, using whatever product is left on the brush.