Collection · Best sellers

Best Sellers

We didn’t pick this list — our customers did.

A product landing here doesn’t mean it’s the most expensive or the newest; it means people keep putting it back in their cart. If you’re just getting started or shopping for a gift, this is the lowest-risk place to begin.

128 products4612 reviews · 4.7 ★Shopper favoritesFrom $10.95

At a glance

  • Sorted byMost purchased
  • Why you can trust it4612 reviews · 4.7 ★ across this shelf
  • Best forFirst-time buyers and gift shoppers
Alix Avien Mini Travel Manicure Set

Mini Travel Manicure Set

4.1 7

$119.95

Alix Avien Color Correcting Loose Powder – Baby Pink

Color Correcting Loose Powder - Baby Pink

4.9 18

$30.95

Alix Avien Fix & Care Brow Setter

Fix & Care Brow Setter

4.5 4

$22.95

Alix Avien Stick Highlighter 101 Sparkling Crystal

Stick Highlighter - 101 Sparkling Crystal

5.0 3

$19.95

Flat Foundation Brush - Main

Flat Foundation Brush

4.6 23

$28.95

Alix Avien Fan Brush – fan-shaped highlighter brush

Fan Brush

4.9 29

$31.95

Water Bottle - Red

Water Bottle - Red

4.1 14

$13.90

Lumi Color Powder Blush - 150 Baby Pink

Lumi Color Powder Blush - 150 Baby Pink

4.7 42

$13.95

Alix Avien Color Correcting Loose Powder – Lavender

Color Correcting Loose Powder - Lavender

4.9 18

$30.95

Alix Avien Stick Highlighter 102 Gold Stars

Stick Highlighter - 102 Gold Stars

5.0 3

$19.95

Water Bottle - Green

Water Bottle - Green

4.1 14

$13.90

Lumi Color Powder Blush - 151 Rose Petal

Lumi Color Powder Blush - 151 Rose Petal

4.7 42

$13.95

Alix Avien Color Correcting Loose Powder – Mint

Color Correcting Loose Powder - Mint

4.9 18

$30.95

Alix Avien Stick Highlighter 103 Multi Radiance

Stick Highlighter - 103 Multi Radiance

5.0 3

$19.95

Water Bottle - Dark Blue

Water Bottle - Dark Blue

4.1 14

$13.90

Lumi Color Powder Blush - 152 Peachy Lumo

Lumi Color Powder Blush - 152 Peachy Lumo

4.7 42

$13.95

Alix Avien Stick Highlighter 104 Pink Attitude

Stick Highlighter - 104 Pink Attitude

5.0 3

$19.95

Water Bottle - Light Blue

Water Bottle - Light Blue

4.1 14

$13.90

Lumi Color Powder Blush - 153 Dried Rose

Lumi Color Powder Blush - 153 Dried Rose

4.7 42

$13.95

Water Bottle - Magenta Pink

Water Bottle - Magenta/Pink

4.1 14

$13.90

Lumi Color Powder Blush - 154 Tempting Brown

Lumi Color Powder Blush - 154 Tempting Brown

4.7 42

$13.95

Water Bottle - Orange Yellow

Water Bottle - Orange/Yellow

4.1 14

$13.90

Lumi Color Powder Blush - 155 Tender Brick

Lumi Color Powder Blush - 155 Tender Brick

4.7 42

$13.95

Showing 2010 of 23 products

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Five favorites and why people buy them

The column on the right explains why these five keep selling — what they all have in common is that people come back and buy them again.

#ProductWhy people keep buying it
1Makeup Setting Spray (75 ml & 150 ml)$12.90 · 717 reviews · 4.7 ★The reason is simple: it’s the last step of every makeup look, so it runs out regularly. It sells on its own and is also part of our complexion sets.
2Lumi Color Silky Powder Blush$13.95 · (out of stock)A highly pigmented powder blush; a little goes a long way, so one pan lasts, yet people still reorder it again and again.
310-in-1 Multifunctional Makeup Brush$119.95Ten brushes in one product, complete with a pouch; a full kit in a single purchase for beginners and gift shoppers alike.
4Highly Pigmented Moisturizing Lip Liner$15.95Nine shades, an easy price and lots of repeat buys. Because it’s the single step that does the most for lipstick wear, it usually goes into the cart alongside a lipstick.
510-Piece Travel Brush Set with Pouch$93.95Travel-length handles, full-size brush heads and its own pouch. An easy gift.

Next on the list are Rejuvenating Face Base Cream, Shimmer Body Spray, Leg Foundation, Extreme Lasting Eye Pencil and Foundation Brush. Price, stock and review information is pulled from live data every time the page loads.

Starting from scratch? Here’s the order

A best-seller list doesn’t tell you what to buy first. The four steps below show the order in which to build out what you pick up from this shelf.

Tools first

Brushes and sponges come before product: applying the foundation you already own with a good brush often makes a bigger difference than buying a more expensive foundation.

Then the base

Primer, foundation and setting spray. This trio is the backbone of your complexion; color products sit on top of it.

Then color

Blush, lipstick, eye pencil. Mistakes cost little in this group: even a shade you don’t love will work in another look.

Specialty last

Seasonal and occasion-specific products like body spray and leg foundation. Buying them when the need comes up makes more sense than stocking up ahead of time.

FAQ

How is this list ranked?

By the number of units purchased. We look at units, not revenue, because the goal is to show what people choose most often, not what costs the most.

Does a best seller mean it’s right for me?

Not automatically. For shade-based products like foundation and concealer, you still need to match your own skin tone. But for products that don’t depend on shade — brushes, setting spray, lip liner — being a best seller is a good starting signal.

How often is the list updated?

Sales data changes constantly, so the ranking is recalculated at regular intervals. A product dropping off the list reflects a shift in demand that season, not its quality.

I’m buying a gift — what’s the safe choice?

Brush sets and products that come with a pouch are the safest gifts: they carry no shade, skin-type or personal-preference risk. If you’re gifting a color product, nude and classic red shades are the safest bets.

Where to go next

Which Alix Avien Best Sellers Will Change Your Makeup Routine?

Choosing the right product matters, but so does knowing how it performs in real life. For anyone chasing that social-media "glass skin" look, the first stop is usually the Alix Avien foundation line. The secret behind its popularity is the formula's resistance to oxidation. Many foundations turn orange a few hours after application as they react with the air, so a formula that holds its true shade is a real advantage.

If you struggle with visible pores, pay attention to the silicone base of the primer you apply under foundation. Alix Avien makeup primers don't settle into pores; instead, they glide over them like a thin film to create a smooth canvas. It's a technical detail we rely on in professional shoots and under strong lighting to keep skin from looking "textured."

Which Alix Avien Mascara Should You Choose for Defined Eyes?

Eye makeup sets the whole character of your expression. It's no coincidence that mascaras rank so high on our best-sellers list. Plastic brushes that separate lashes one by one are a lifesaver, especially for short, straight lashes. When you're comparing Alix Avien mascara options, look at how close the brush gets to the lash roots.

To fight one of the biggest real-life frustrations, mascara flaking, these formulas use a polymer structure that wraps each lash like a tube so it stays put all day. If you don't want to come home in the evening and find those infamous "raccoon eyes" under your lower lashes, long-wearing formulas are the smart choice. Drying time matters too: a formula that sets the moment you apply it minimizes the risk of transferring onto your eyelids.

How Do You Make Lip Makeup Last All Day? Alix Avien Lipstick Picks

When it comes to best-selling lip products, liquid matte lipsticks are the first thing that comes to mind. But the classic problems with matte lipstick, settling into lip lines and that dry feeling, push many people away from them. The formulas in the Alix Avien lipstick collection aim to solve this with built-in moisturizing agents.

Having lipstick survive only around the edges of your lips after a meal is a beauty disaster we've all lived through. To prevent it, outline your lips with a liner before applying lipstick; this creates a barrier for the pigment to grip. Once dry, Alix Avien liquid matte lipsticks keep transfer to a minimum. If you want a wetter, fuller look, add a light touch of gloss over your matte lipstick to catch the light at the center of your lips.

Touch-Up Tips and Technical Details That Make Makeup Last Longer

Pinning makeup longevity on product quality alone is misleading. Mistakes made during skin prep can make even the most expensive foundation look flaky. When applying Alix Avien products, make sure your skin isn't left dehydrated. If you have oily skin, control shine throughout the day by pressing powder only onto your T-zone, meaning your forehead, nose and chin.

When you touch up, instead of layering more product on top, first blot away excess oil with a tissue and then apply a light touch; this keeps your makeup from looking cakey. For makeup that looks natural under light, simply sweep highlighter onto the high points of your face, over the cheekbones and the tip of the nose, using whatever product is left on the brush.