Set · Eye makeup

Gaze Set

An eyeshadow palette on its own is only half the story.

Without primer, eyeshadow won't hold color; without a brush, there's no blending; without eyeliner and mascara, the look isn't finished. This set brings together all of eye makeup — primer, two eyeshadow options, two eyeliners, mascara, a lash curler and two brushes. What each one does and the order to use them in are below.

7 products5 steps + 2 brushes19 shadesFrom $18.90

At a glance

  • Who it's forAnyone who wants the full eye makeup kit instead of collecting it piece by piece
  • How many stepsPrimer → eyeshadow → blending → eyeliner → lashes
  • Shade optionsTwo eyeshadow options, up to 6 shades
  • Brushes includedEyeshadow blending brush and shading brush in the set
Rejuvenating Eye Base Cream - Main

Rejuvenating Eye Base Cream

5.0 1

$24.90

Expressive Harmony Eyeshadow Palette - 801 Magical Softness

Expressive Harmony Eyeshadow Palette - 801 Magical Softness

3.9 13

$29.90

Inkliner Eyeliner - Black

Inkliner Eyeliner - Black

4.2 33

$18.90

Captivating Look Mascara - Main

Captivating Look Mascara

5.0 1

$22.90

Blending Brush

Blending Brush

4.9 42

$28.90

Eyeshadow Brush

Eyeshadow Brush

4.6 22

$29.90

Intense Gel Liner - 01 Black

Intense Gel Liner - 01 Black

4.5 78

$30.90

Expressive Harmony Eyeshadow Palette - 802 Unforgettable Look

Expressive Harmony Eyeshadow Palette - 802 Unforgettable Look

3.9 13

$29.90

Inkliner Eyeliner - Orion Gray

Inkliner Eyeliner - Orion Gray

4.2 33

$18.90

Intense Gel Liner - 02 Deep Mohang

Intense Gel Liner - 02 Deep Mohang

4.5 78

$30.90

Expressive Harmony Eyeshadow Palette - 803 Mild Coffees

Expressive Harmony Eyeshadow Palette - 803 Mild Coffees

3.9 13

$29.90

Inkliner Eyeliner - Coffe Bean

Inkliner Eyeliner - Coffe Bean

4.2 33

$18.90

Intense Gel Liner - 03 Russet Brown

Intense Gel Liner - 03 Russet Brown

4.5 78

$30.90

Expressive Harmony Eyeshadow Palette - 804 Harmony Of Colors

Expressive Harmony Eyeshadow Palette - 804 Harmony Of Colors

3.9 13

$29.90

Inkliner Eyeliner - Cobalt Blue

Inkliner Eyeliner - Cobalt Blue

4.2 33

$18.90

Intense Gel Liner - 04 Onyx Brown

Intense Gel Liner - 04 Onyx Brown

4.5 78

$30.90

Expressive Harmony Eyeshadow Palette - 805 Masterful Accents

Expressive Harmony Eyeshadow Palette - 805 Masterful Accents

3.9 13

$29.90

Inkliner Eyeliner - Sacramento

Inkliner Eyeliner - Sacramento

4.2 33

$18.90

Expressive Harmony Eyeshadow Palette - 806 Chic Preciosity

Expressive Harmony Eyeshadow Palette - 806 Chic Preciosity

3.9 13

$29.90

Showing 1910 of 19 products

What's in the set, and what does each one do?

There are two eyeshadow and two eyeliner options; one for everyday, one for a bolder look. The other products follow one after another.

StepProductWhat it does
1 · PrimerRejuvenating Eye Base Cream$24.90The eyelid's natural oil collects eyeshadow in the crease during the day. Primer seals off this oil; color comes out more vibrant and stays in place.
2 · Eyeshadow (palette)Expressive Harmony Eyeshadow Palette$29.90A palette of four coordinated shades: the light shade over the whole lid, the dark one on the outer corner, the shimmer in the center. One palette builds a whole look.
2 · Eyeshadow (duo)Duo Eyeshadow[[F:duo-eyeshadow]][[Y:duo-eyeshadow]][[S:duo-eyeshadow]]A two-shade compact option. Quicker than the palette for everyday use: one base, one shadow, no third decision.
3 · BlendingBlending Brush$28.90 · 26 reviews · 4.9 ★The rounded, soft tip sweeps through the crease of the lid and melts the edge between two colors. This is the step most often missing in shading.
3 · PlacingEyeshadow Brush$29.90 · 16 reviews · 4.7 ★Its flat shape presses color onto a specific area. It's used together with the blending brush: one places, the other melts.
4 · Eyeliner (soft)Inkliner Eyeliner$18.90 · 20 reviews · 4.3 ★For filling in the lash line and a soft line. It can be blended with a finger before it sets, which makes it the most forgiving option for beginners.
4 · Eyeliner (gel)Intense Gel Liner$30.90 · 67 reviews · 4.7 ★For a sharp, long-lasting line. Its waterproof formula doesn't smudge all day; you'll need an oil-based product to remove it.
5 · LashesCaptivating Look Mascara$22.90The brush combs lashes from root to tip for both volume and curl. Two thin coats last longer than one thick coat.
5 · CurlerInstant Lift Eyelash Curler[[F:instant-lift-eyelash-curler]][[Y:instant-lift-eyelash-curler]][[S:instant-lift-eyelash-curler]]BEFORE mascara. Curling lashes with mascara on them is the most common cause of lash loss, which is why the order matters.

You only need to choose one of the eyeshadows; the two are for different uses. For more shades, see the Eyeshadow & Palettes section.

In what order?

In eye makeup, getting the order wrong directly damages your lashes.

Curl your lashes

Before mascara. Place the curler at the lash roots and press for a few seconds, then repeat at the middle and tips.

Primer

A thin layer on the eyelid, up to under the brow. Let it dry.

Eyeshadow

The light shade over the whole lid as a base, the dark one on the outer corner. Place them with the shading brush.

Melt the transition

Keep the blending brush clean and sweep it only along the edge. This step, done without picking up product, takes the look from amateur to polished.

Eyeliner and mascara

Fill in the lash line, then apply mascara in two thin coats. If the second coat goes on before the first dries, it clumps.

FAQ

Can the items in the Gaze Set be bought individually?

Yes. All 9 products in the set are sold separately on their own category pages. The point of the set isn't a discount but an order: it shows which products work together and in what order to use them. If you already have some of them, just buy the ones you're missing.

Should I get both eyeshadow options?

No, one is enough. The palette gives more combinations, while the duo eyeshadow is quicker and cuts down on decisions for everyday use.

Is eye primer really necessary?

If you have oily eyelids, yes. Without primer, eyeshadow collects in the crease within a few hours and the color fades. On dry eyelids the effect is less noticeable, but color vibrancy still improves.

How do you remove mascara and eyeliner?

Waterproof formulas don't come off by rubbing; you need to pour an oil-based or bi-phase cleanser onto a cotton pad and hold it on the lashes for a few seconds. Rubbing is the number one cause of lash loss.

Often viewed with this set

How Many Pieces Are in the Gaze Set?

The Gaze Set is made up of nine pieces and covers the five core tasks of eye makeup: primer, eyeshadow, a lining product, mascara and a blending brush. The remaining two pieces back up these tasks. For most people who only have eyeshadow and mascara, the missing parts are the line and the blending.

If you'd like to complete it with single pieces, each category is listed separately in the eye makeup section.

How to Choose an Eyeshadow Palette: Shade Range by Eye Color

When choosing an eyeshadow palette, shades opposite your eye color on the color wheel make the eyes stand out. On brown and hazel eyes, navy, plum and copper; on blue and gray eyes, copper, peach and warm brown; and on green eyes, purple and burgundy create noticeable contrast.

  • Brown and hazel eyes: navy, plum, copper
  • Blue and gray eyes: copper, peach, warm brown
  • Green eyes: purple, burgundy, gold

This isn't a rule, just a starting point to speed up the decision. The quad eyeshadow palette gives transition and lid shades together; for a wider range of shades, there's also the eyeshadow and palettes section.

What's the Difference Between Pencil Eyeliner and Gel Eyeliner?

Because pencil eyeliner can be blended before it sets, it's suited to filling in the lash line and creating a soft edge. Gel eyeliner doesn't budge once dry and leaves a sharp line. The two can also be used together on the same eye: the pencil fills in the roots, and the gel draws a crisp line on the upper lid.

Most people who work with a single product end up unable to do one of these two jobs in a lasting way. Formula options can be compared in the eyeliner collection.

The application order also differs between the two. Pencil can go under or over eyeshadow, while gel always goes over eyeshadow; applying eyeshadow over a dried gel layer makes the edge of the line look powdery.

What Happens If You Don't Use Eye Primer?

Without eye primer, the natural oil on the lid collects eyeshadow pigment into the creases and the color builds up in lines within 3-4 hours. Eye primer creates a smooth, dry surface for the pigment to grip. Primer delays this buildup and keeps the color where it is and at the intensity it was applied.

The eye base cream with hyaluronic acid also leaves a thin layer of moisture on dry lids, which makes eyeshadow look less powdery.

Primer needs a very thin layer. When too much product goes on the lid, the surface stays tacky and eyeshadow collects wherever it slides; a rice-grain-sized amount is enough for both eyes.

Should You Use a Lash Curler Before or After Mascara?

The lash curler is used before mascara, on dry lashes. Place the clamp at the lash roots and squeeze for 5 seconds, then give two more short squeezes toward the middle and tips. Pressing on one spot for a long time leaves a sharp angle; gradual squeezing gives a natural curve.

A curler isn't used on lashes with mascara on them; the dried film breaks and lashes can snap. The natural-look lash curler, used in the right order, also makes the volume from mascara visible.

When to Use an Eyeshadow Brush vs. a Blending Brush

A flat, dense eyeshadow brush is used to place color on the lid, and a soft, fluffy blending brush is used to melt the edge between two shades. The order is always the same: place first, then blend. Trying to do both jobs with a single brush reduces the color's impact.

People who collect eye makeup piece by piece buy the color first and leave the brush for last; when they don't like the result, the eyeshadow usually takes the blame. For different tips, see the eye and brow brushes section.

How Long Do Eye Makeup Products Keep?

Wet formulas lose their freshness much sooner than dry formulas. Mascara and gel eyeliner fall into this group; powder eyeshadows last noticeably longer. The period-after-opening symbol on the packaging shows this window for each product separately.

Adding water or any other liquid to a dried-out mascara is a risk not worth taking around the eyes. Twisting the brush inside the tube instead of pumping it in and out slows drying. The application order and technique are covered on the Eye Makeup Routine page.