What Is Eyebrow Mascara and How Do You Use It?
What Is Eyebrow Mascara?
Eyebrow mascara is a must-have in every makeup bag: it tames unruly brows, helps fill in the gaps between hairs, defines your brow line and keeps your brows in place all day.
In this article, we'll go over some tips and tricks for eyebrow mascara, but first we can almost hear you asking: Do I need eyebrow mascara? If you care about your expression and want to work wonders with small touches, our answer is “yes.” Brows are powerful enough to change the overall look of your face, giving your expression meaning or taking it away.
So how is that possible? Let us explain: when you look in the mirror, many things on your face catch your attention: your eyes, lips, nose, skin, lashes and brows. As you may have noticed, everything we listed except the brows sits inside the area your brows frame. From this you can see that brows act as a frame for your face, and even if you fill the inside of the frame perfectly, if the frame doesn't suit the picture or looks unkempt, it will make the picture inside look bad or take away its beauty.
Before we get into how to use eyebrow mascara and the details, let's talk in more depth about why your brows matter.
Why Do Brows Matter?
We talked about how brows define the lines of your face and create its frame. But what if brows have other important roles too…
- Bringing Out Your Expression: When you think of “expression,” brows should be the first thing that comes to mind. Pick up a mirror again, and if someone tells you to “look angry,” “look happy” or “look surprised,” your face will change shape again and again, and you'll see that your brows move the most, because you can show many different expressions by moving your brows. That's why having brows that suit your face matters for your expression.
- The Look You Want in Eye Makeup: Eye makeup is an essential part of your look, because your gaze draws attention in every room you walk into. You can draw a neat eyeliner line or use an eye pencil, and choose the shades that suit you best from an eyeshadow palette; but if you don't give your brows the attention they need, all of it can go to waste. Since your brows also frame your eyes, small touches to your brows can make your eyes look like a different shape. With a brow design that frames your eyes in a way that suits your face shape, you can make your eyes look more defined and lifted.
- A Younger Look: When you look at your face as a whole, you may notice that brows that droop downward make you look more tired. On the other hand, when you give your brows a shape that suits your face and eye area, you'll see how young and lively you look.
What Does Eyebrow Mascara Do?
- With eyebrow mascara, your brows look naturally fuller. The gaps between the hairs are filled in.
- It helps you shape your brows to suit your face.
- It gives your brows a neater, sharper shape and makes them more defined.
- Eyebrow mascara also works as a kind of brow setter. By setting your brows, it keeps them in the same shape throughout the day.
How Do You Apply Eyebrow Mascara?
As with every product in your makeup bag, you need to do some prep before using eyebrow mascara.
Is Your Prep Done?
Not only before eyebrow mascara, but whenever you use any cosmetic product, you should always keep that area clean. Before using eyebrow mascara, clean your brows and then comb them with an eyebrow brush or eyebrow comb. Prep is the first step you take to get the result you want from a product.
Let's Get to the Application!
Just as you're about to apply the eyebrow mascara, what's this? Most of the mascara is sitting on your brush. Quickly wipe off the excess and apply a smaller amount. You should apply eyebrow mascara in the upward direction your brows grow… The application can also change depending on the look you want. Shaping your brows in whatever way makes you feel best is always what's best for you!
Does Staying Power Matter?
The answer is “yes.” Who doesn't want their makeup to stay fresh all day? Staying power matters even more for people who are on the go all day and can't touch up their makeup every time it wears off. Eyebrow mascaras are long-lasting, but if you still need a touch-up, don't forget to carry your eyebrow mascara with you!
What to Look For When Choosing Eyebrow Mascara
Choosing the right eyebrow mascara matters for the health of your brows and for getting the look you want. There are a few points to keep in mind so your brows look naturally attractive and you find what suits you.
- Shade: Choose the shade closest to your brows. Otherwise, choosing a shade lighter or darker than your brows will throw off the harmony of your makeup.
- Brush Type: Since your brows aren't a straight line, your brow brush or brow comb should also have a curved shape. A fine tip also matters for getting into the details of your brows.
- Easy Application: Your eyebrow mascara should glide on easily… The product should be designed so that not too much product ends up on the brush…
- Choosing a Quality Brand: Shop from a quality, well-known brand that is an expert in its field, whose ingredients you trust and that won't cause allergic reactions. Otherwise, your brows and skin could be damaged.
Common Mistakes When Using Eyebrow Mascara
If you don't use your eyebrow mascara correctly, you may get results you don't want. What you need to do to avoid them is very simple!
- Using Too Much Product: Never load too much product onto your brow brush… Too much product takes away your brows' natural look and makes them look artificial.
- Wrong Application: If you don't apply the mascara in the direction your brows grow, you can't distribute the product evenly.
- Choosing the Wrong Shade: If you choose a shade much lighter or darker instead of one close to your brow color, you'll lose the natural look completely.
- Constant Reapplication: When you feel the mascara losing its effect during the day, you can touch it up, but always clean your brows before doing so. Layering product over product will make your brows look dirty and sticky.