Makeup products men love too — Alix Avien blog image

Makeup Products Men Love Too: Choices That Keep It Natural

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    One of the new developments in the beauty world is the rise of makeup products and techniques that men can use too. Especially lately, the question "Do men wear makeup?" comes up a lot. Men care a great deal about both their skincare and how their skin looks. Thanks to natural makeup products that make skin look both natural and hydrated, makeup routines and product recommendations for men are taking shape.

    Do Men Use Makeup, and Which Products Do They Prefer?

    Just like women, men can use makeup in their everyday lives to give their skin a fresh, healthy look. So which products do they reach for?

    • BB Cream: Lightweight, ideal for daily use, and leaving skin looking natural and hydrated, BB creams help skin look healthy and vibrant. BB cream is ideal for men's skin.
    • Mascara: Mascara choices are usually clear or dark brown. The goal here is to define the lashes naturally.
    • Concealer: Concealers cover dark circles and help even out skin tone. If we had to recommend a concealer for men, we'd suggest products that meet the skin's needs and cover imperfections.
    • Brow Gel: Brows are always one of the defining features of your expression. A brow setter is ideal for men too, as long as it keeps the look natural.
    • Lip Balm: To keep lips from looking cracked or dry, lip balms make lips look healthy, fresh, and well cared for.

    Which Products Work Best for a Natural-Looking Men's Makeup?

    Because BB creams prep the base, they also make other makeup products easier to apply. They even out skin tone and instantly hide redness and imperfections. BB cream is at the top of the list of products for natural men's makeup.

    Concealer brightens the under-eye area and takes care of dark circles and discoloration. We especially recommend choosing products that match your skin tone exactly. That way, your look stays completely natural.

    Groomed, neat brows improve your expression. Droopy, flat brows can make your gaze look withdrawn. So instead of checking your brows throughout the day, you can use a brow gel.

    Lip balm hydrates your lips and keeps them from drying out and cracking.

    Which Concealers Do Men Prefer Most?

    The concealers men prefer actually vary depending on their skin's needs and imperfections. If you want to apply it to an area with a breakout, you can go for a stick formula. Instead of products that add shine, choose concealers with a matte, natural-looking finish, and no one will be sure you're wearing concealer. Choosing one that suits your skin tone, ideally the exact same shade, means it will be practically invisible on your skin.

    Which BB Cream Is Right for Men's Skin?

    For men's skin, our first priority is a BB cream that gives a natural look. There are a few things to look for when choosing a BB cream: a lightweight formula, suitability for your skin type, a matte finish, and a shade that matches your skin.

    Why Do Men Prefer Brow Setters and Clear Mascara?

    Neat brows make your expression more attractive. When brows droop or look unruly, your expression changes and your face can look sad. With a brow setter, your brows are neatly groomed and stay in place.

    Clear mascara doesn't change the natural look of your lashes, but it separates them and adds volume.

    Does Using Lip Balm and Moisturizer Count as Makeup for Men?

    Using lip balm and moisturizer is care applied to the lips. It's fair to say it "doesn't count as makeup," because lip moisturizers for men are colorless and their purpose is to hydrate the lips rather than add color.

    What Should Men Keep in Mind When Wearing Makeup?

    Knowing how to use men's makeup products matters, but so does looking after your skin's health before you apply anything. We have listed the key tips for men's makeup:

    1. Cleanse your skin before makeup.

    2. Use a moisturizer that suits your skin.

    3. Use BB cream. Especially choose BB creams with a matte effect in the same shade as your skin.

    4. Use an under-eye concealer.

    5. At the end of the day, use micellar water to remove your makeup.

    6. After removing your makeup, use a moisturizer that suits your skin.

    Can You Apply Makeup to the Beard Area, and How?

    Yes, you can apply makeup to the beard area. As for application, it can vary depending on the shape and density of your beard hair. We'll walk you through beard-area makeup step by step.

    1. Keep your beard area clean and dry.

    2. Comb your beard hair.

    3. Use a moisturizer to soften your beard hair.

    4. If the hair in your beard area is sparse and uneven, use a makeup sponge to even out the color.

    5. If there's redness between your beard hairs, cover it with BB cream.

    What Should a Daily, Natural Makeup Routine for Men Look Like?

    Men who wear makeup have their own makeup routines, and they make sure those routines give a natural look. A daily, natural makeup routine should include:

    1. Clean skin.

    2. Moisturizing the skin.

    3. BB cream to even out skin tone.

    4. Under-eye concealer to cover dark circles.

    5. A brow setter to keep brows neat.

    6. Lip balm to keep lips from drying out.

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