If Foundation Brushes Could Time Travel: A 100-Year Makeup Journey
Time takes every product on a completely different journey. Makeup products are among those that have made the most of that journey, in the most varied ways. Makeup brushes, which let us apply makeup to our skin, have also kept changing shape and purpose over time. In fact, rather than changing purpose, they have kept adding new purposes along the way. Multi-use makeup brushes take up less space in your makeup bag and keep pace with a minimalist world.
In this post, we'll look back at how makeup products have evolved from the past to today and discover the trending techniques of each era.
Beauty in the 1920s: The Golden Age of Powder
Powder is part of nostalgic makeup trends! In the 1920s, women wanted their faces to look lighter and paler, so they used powder generously. As a postwar era, the 1920s also stood for relaxation and enjoying freedom to the fullest. Women made the most of the era in their makeup, too, using powder however they pleased.
Today, powders are chosen in shades close to your skin tone, but in the 1920s, light, almost white powders were preferred regardless of skin tone. Powder sat on women's faces almost like a mask. In this glamorous era, women's powder compacts were practically jewelry boxes.
The ’50s Secret to Flawless Skin: Heavy Concealers
The 1950s were all about "the perfect woman's makeup." In this era, when stars like Marilyn Monroe and Audrey Hepburn were at the height of their popularity, women were seen as beings with proportionate features and smooth skin. The defining trait of the era was that everything had to be Hollywood-perfect. But was it really? Let's save the answer to that question for another post.
To achieve flawless skin, women in the 1950s started using heavy concealers. These concealers kept even a single blemish from showing and put an end to acne marks. It was an era when porcelain-smooth skin was the trend.
The Natural Movement of the ’70s and the Rise of Finger Application
In the 1970s, the natural look began to take center stage. Influenced by the era's spirit of freedom, hippie culture showed up in makeup too. Women set aside their makeup brushes and sponges and chose to apply makeup with their fingers. Applying makeup with your fingers was also about the connection that begins with touching yourself. In this era, there was a common belief that applying blush and eyeshadow with the fingers gave the face a more natural look.
Using fewer makeup products, keeping it simple, and looking natural were the makeup trends of the era. Shimmery eyeshadows, blushes in pink and peach shades, and hydrating lip balms were among the favorite products.
The Sponge Kingdom of the ’90s: The Ancestor of the Beauty Blender
In the '90s, makeup sponges came into our lives. Although these sponges didn't resemble the shape and texture of the sponges we use today, they were our first introduction to the makeup sponge. Triangle-shaped latex sponges were a makeup bag essential in the '90s for blending foundation and applying concealer smoothly.
Today, the triangle latex sponges of the '90s have changed shape and taken on the beauty blender look. One of the most important differences between them is that '90s sponges had to be replaced often. Since they couldn't be used for long, newer sponges eventually took their place.
The YouTube Generation and the Brush Craze
Ever since YouTube came into our lives and gained popularity, makeup videos have been watched in huge numbers. The makeup products that came into our lives through makeup videos have grown more varied over time and found their place in our makeup bags.
In YouTube makeup videos, what has caught our attention most lately is makeup brushes. Types of foundation brushes, lip brushes, and blush and highlighter brushes are just some of them.
The biggest advantage of using brushes is that they create a smooth complexion and distribute the product evenly across the whole face. Makeup brushes, one of the main makeup application tools, keep becoming more varied every day and keep bringing the skin closer to a flawless makeup look.
The Social Media Trend: Making Real Art With Foundation Brushes
Can you make art with foundation brushes? To answer this question properly, we also need to consider what we think about the art of makeup. People who practice makeup artistry and use their faces almost like a canvas take makeup to a whole new level by creating illusions.
In the short makeup videos we usually come across on Instagram Explore and TikTok, we see both flawless and concept makeup looks. This shows us the kinds of illusions makeup brushes can create when you want them to.
News From the Future: The Newest Alix Avien Foundation Brushes!
Foundation was discovered before foundation brushes. The history of foundation is actually rooted in a display of power. In ancient times, people's desire to whiten their skin to show they belonged to the upper class lasted for a long time. From the '20s to the '50s and '70s, and then with YouTube, more and more makeup brushes came into our lives. Then we tried to find the best foundation brush by choosing among them. And then we realized that the best foundation brush is the one that best applies the foundation we choose for our skin type.
When it comes to makeup brushes, Alix Avien offers more than just makeup products in terms of both quality and variety; it offers practical, innovative products you'll always want to keep with you. In particular, the curved foundation brush, which is gentle on the skin with soft bristles that don't irritate and applies foundation seamlessly with its dense bristles, is well worth a try!