{"title":"Eye Makeup Routine","description":"\u003ch2\u003eHow to do eye makeup: a step-by-step guide\u003c\/h2\u003e\u003cp\u003eWhat decides the result of eye makeup isn’t how many products you use, but order and technique. The shades in a palette aren’t separate products; they’re a system that works together: the light shade goes in the center of the lid, the medium shade in the crease, the dark shade in the outer corner, and the edges between them are blended out with a brush.\u003c\/p\u003e\u003ch3\u003eWhy is eye primer the first step?\u003c\/h3\u003e\u003cp\u003eEyelids produce natural oil during the day; that oil carries powder eyeshadow into the crease, and the color gathers there within a few hours. An eye primer cream with hyaluronic acid creates a smooth base and adds moisture around the eyes; it extends eyeshadow wear up to 10 hours.\u003c\/p\u003e\u003ch3\u003eChoosing shades for your eye color\u003c\/h3\u003e\u003cp\u003eColor theory pays off directly here. \u003cstrong\u003eBrown eyes\u003c\/strong\u003e gain depth with copper, caramel and warm brown shades. \u003cstrong\u003eHazel eyes\u003c\/strong\u003e have both green and gold; khaki and sage tones bring out the green, and wine tones bring out the gold. \u003cstrong\u003eGreen eyes\u003c\/strong\u003e glow with opposite shades like burgundy, copper and plum. For \u003cstrong\u003eblue eyes\u003c\/strong\u003e, warm copper and peach shades create the strongest contrast, while a cobalt blue mascara echoes the color directly.\u003c\/p\u003e\u003ch3\u003eEyeliner: which form suits whom?\u003c\/h3\u003e\u003cp\u003eFor beginners, a creamy eye pencil is the most forgiving option; mistakes can be fixed with a cotton swab. A felt-tip pen eyeliner makes it easy to draw a wing in one stroke and offers up to 24-hour wear. The most controlled line comes from gel eyeliner with an angled brush; the gel formula can also be smudged for a smoky effect.\u003c\/p\u003e\u003ch3\u003eMascara for your lash type\u003c\/h3\u003e\u003cp\u003eFor straight lashes that won’t hold a curl, creamy formulas with a shaping hold; for short, fine lashes, fiber-brush mascaras that catch even the shortest hair; for a false-lash look, extra-black formulas enriched with diamond powder are the right choice. With buildable mascaras, one coat gives a natural result and three coats a dramatic one.\u003c\/p\u003e\u003ch3\u003eRemoval is part of the makeup\u003c\/h3\u003e\u003cp\u003eWaterproof mascara and eyeliner come off by dissolving, not rubbing. Shake the bi-phase remover, pour it onto a cotton pad, hold it over the closed eye for 15 seconds and wipe away in a single motion. Rubbing is the most common cause of lash loss.\u003c\/p\u003e\u003cp\u003eTo get the core steps on this page in one go, take a look at the \u003ca href=\"\/collections\/gaze-set\"\u003eGaze Set\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"blending-brush","title":"Blending Brush","description":"\u003cp\u003eTransform your eye makeup into a work of art with this essential brush.\u003c\/p\u003e\n\u003cp\u003eThe synthetic bristles spread eyeshadow evenly across the eyelid without losing pigment. Effortlessly blend different color tones to achieve that natural, smoky look you desire. 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Perfect for winged eyeliner, graphic eye looks, and lash line applications.\u003c\/p\u003e","brand":"Alix Avien","offers":[{"title":"Default Title","offer_id":43990792339507,"sku":"1100013735","price":24.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/2010\/9363\/files\/1100013735_b354a6dd-444b-456d-8484-062e38b06d40.jpg?v=1769445961"},{"product_id":"eyeliner-pencil","title":"Eyeliner Pencil","description":"\u003cp\u003eExperience the classic wooden pencil feel with a modern, high-performance formula.\u003c\/p\u003e\n\u003cp\u003eFormulated with special waxes and botanical oils, this pencil glides smoothly the moment it touches your skin. Its soft texture applies easily to both upper and lower lash lines, delivering instant intense, matte color.\u003c\/p\u003e","brand":"Alix Avien","offers":[{"title":"Brown","offer_id":43990792372275,"sku":"1100000043","price":19.9,"currency_code":"USD","in_stock":true},{"title":"Dark Blue","offer_id":43990792405043,"sku":"1100000041","price":19.9,"currency_code":"USD","in_stock":true},{"title":"Green","offer_id":43990792437811,"sku":"1100000042","price":19.9,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":43990792470579,"sku":"1100000040","price":19.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/2010\/9363\/files\/alix-avien-goz-kalemi-eyeliner-pencil-kremsi-kolay-surulen-goz-kalemi-eyeliner-pencil-1251584368.png?v=1789576416"},{"product_id":"eyeshadow-brush","title":"Eyeshadow Brush","description":"\u003cp\u003eUnleash the power of color in your eye makeup.\u003c\/p\u003e\n\u003cp\u003eThis specially designed flat eyeshadow brush maximizes pigment delivery for an opaque, intense look on the eyelid. 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It glides effortlessly on eyelids without tugging, allowing you to create even the most challenging lines with ease.\u003c\/p\u003e","brand":"Alix Avien","offers":[{"title":"01 Black","offer_id":43990792994867,"sku":"1100014992","price":30.9,"currency_code":"USD","in_stock":false},{"title":"02 Deep Mohang","offer_id":43990793027635,"sku":"1100014993","price":30.9,"currency_code":"USD","in_stock":true},{"title":"03 Russet Brown","offer_id":43990793060403,"sku":"1100014995","price":30.9,"currency_code":"USD","in_stock":true},{"title":"04 Onyx Brown","offer_id":43990793093171,"sku":"1100014996","price":30.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/2010\/9363\/files\/alix-gel-liner-01-black.jpg?v=1789571543"},{"product_id":"master-stay-eyeshadow","title":"Master Stay Eyeshadow","description":"\u003cp\u003eCombine practicality and professionalism in your eye makeup.\u003c\/p\u003e\n\u003cp\u003eMaster Stay Eyeshadow Pencil delivers bold color in one touch with its intensely pigmented creamy formula, adding striking metallic shimmer to your gaze. 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